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Journal : Indonesian Community Journal

Revitalisasi Kelompok Wanita Nelayan (KWN) "Mandiri" Melalui Optimalisasi Digital Marketing dan Standarisasi Produk Terasi Di Desa Sungai Undang Kabupaten Seruyan Rokhman Permadi; Lili Winarti; Sari Hayati; Sigit Mulyanto
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5255

Abstract

This Community Service Program (PKM) aims to enhance the production capacity, marketing, and business management of the "Mandiri" Fisherwomen Group (KWN) in Sungai Undang Village through the application of digital marketing and the standardization of shrimp paste products. The activities included training on packaging design, online marketing, financial bookkeeping using Android-based applications, and assistance in obtaining business permits such as NIB, PIRT, and Halal certification. As a result, KWN "Mandiri" members demonstrated significant improvements in their business management skills, with higher quality shrimp paste products and broader market reach. The acquired legal permits have opened up access to wider markets, while the entrepreneurial motivation instilled has strengthened the members' drive to develop their business. This program successfully empowered KWN "Mandiri" to compete in more competitive markets, enhancing their welfare and making a positive contribution to the local economy.
Pemberdayaan KUB "Harapan Jaya" Melalui Diversifikasi Produk Olahan Kelapa Berbasis Zero Waste Concept di Desa Regei Lestari Kabupaten Kotawaringin Timur Lili Winarti; Rokhman Permadi; Sari Hayati; Ruslan Ruslan; Ristyana Natalia
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5263

Abstract

The village of Regei Lestari, located in Teluk Sampit Subdistrict, faces significant economic and environmental challenges due to poorly managed coconut waste. This community service program aims to empower the wives of farmers, particularly members of KUB Harapan Jaya, through the implementation of the zero waste concept, transforming coconut waste into value-added products such as composters, nata de coco, and kokedama crafts. The program's implementation methods include socialization, training, and mentoring focused on enhancing management knowledge and skills as well as waste processing techniques. The results of the program show a significant increase in participants' knowledge and skills, which has the potential to improve family economic conditions and reduce negative environmental impacts. This program is essential because it not only enhances the economic welfare of the community but also promotes environmental sustainability through better waste management. In conclusion, the program successfully achieved its objectives in empowering the community and providing long-term benefits to Regei Lestari Village.