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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Keizai Riwayat: Educational Journal of History and Humanities
Andriyati, Yuli
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Boikot terhadap Minat Beli Produk Pesaing di Kota Sampit Azizah, Windy Nur; Andriyati, Yuli
Keizai Vol 6, No 1 (2025): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v6i1.511

Abstract

The boycott movement was widely discussed at the end of 2023. People began boycotting products that directly or indirectly supported acts of genocide. The impact of this boycott became increasingly evident on the targeted products. This study aims to examine the effect of the boycott of Israeli products on the purchase intention of competing products that were not boycotted. The study population consists of all residents of Sampit City. The sample was selected using purposive sampling, and the sample size was determined using Lemeshow's formula, resulting in 100 respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression. The results of the study show that the boycott has a positive effect on the purchase intention of competing products. Additionally, religion also has a positive effect in strengthening the relationship between the boycott and purchase intention. The boycott encouraged people to switch to alternative products, leading to a higher demand for substitute goods. Initially, many people were accustomed to using the boycotted products, but over time, they gradually transitioned to non-boycotted products, most of which are locally made. This trend is particularly evident in Indonesia, where the majority of the population is Muslim.
Effect of Trust, Quality of Service to Jne Express Consumer Satisfaction in Sampit District, Kotawaringin Timur District Hayati*, Sari; Andriyati, Yuli; Handayani, Leni
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.37217

Abstract

The purpose of this study was to determine the factors that influence consumer satisfaction with JNE Express freight forwarding services in Sampit District, Kotawaringin Timur. District, in the study of 100 people using the Slovin formula. By using the Accidental Sampling method. With the provisions of the data analysis in this study is quantitative using multiple linear regression method and the data is analyzed using the SPSS V.23 program. Based on the results of this study indicate that Trust and Service Quality significantly influence Consumer Satisfaction in JNE Express freight forwarding services in Sampit District, Kotawaringin Timur Regency. Simultaneously the independent variable (Trust and Service Quality) significantly influences the dependent variable (Customer Satisfaction) on JNE Express freight forwarding services in Sampit District, Kotawaringin Timur Regency. R Square value of 0.571 or 57.1% means the variable Customer Satisfaction is influenced by the Trust and Quality of Consumers while the remaining 42.9% is influenced by other variables not used in this study.
Pengaruh Harga dan Kelengkapan Produk terhadap Minat Belanja di Mentari Swalayan dimana Kemudahan Belanja di Alfamart menjadi Variabel Moderating Rusdawati, Rusdawati; Andriyati, Yuli
Keizai Vol 2, No 1 (2021): Maret
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.816 KB) | DOI: 10.56589/keizai.v2i1.180

Abstract

This study was purposed to determine the effect of price and product completeness on shopping interest in Mentari Swalayan with the ease of shopping as a moderating variable. What is presented as a population is all customers who have shopped at Mentari Swalayan and Alfamart. The sampling method used was convenience sampling, in which the total amount of respondents was 112. The research instrument is a questionnaire using a Likert scale to collect data about price and product completeness variables and purchase desire, as well as the ease of shopping as a moderating using the HRA (Hierarchical Regression Analysis) method. The results of this study showed that price and product completeness partially and simultaneously have a positive significant effect on purchase intention. According to the result of data analysis, the ease of shopping does not moderate the effect of price and product completeness on shopping interest.
Pengaruh Customer Value terhadap Brand Loyalty: Customer Satisfaction sebagai Variabel Intervening pada Produk Smartphone Samsung di Kota Sampit Marpuah, Marpuah; Andriyati, Yuli
Keizai Vol 1, No 1 (2020): Maret
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.107 KB) | DOI: 10.56589/keizai.v1i1.147

Abstract

This study aims to know the effect of customer value on brand loyalty with customer satisfaction as an intervening variable on Samsung smartphone products in Sampit city. This study uses a purposive sampling technique with 80 respondents in Samsung smartphone users. Data was collected through questionnaires and methods for data analysis performed using structural equation modeling (SEM). The result showed that: (1) the customer value has a positive effect on customer satisfaction, (2) the customer value has a positive effect on brand loyalty, and (3) customer satisfaction has no effect on brand loyalty, so it is concluded that customer satisfaction is not an intervening variable between customer value and brand loyalty.
Investigasi Faktor Kunci Penentu Keterlibatan Istri Petani dalam Kegiatan Usahatani Winarti, Lili; Andriyati, Yuli; Permadi, Rokhman; Saifullah, M. Akbar; Soddiki, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12425

Abstract

The issue of gender equality remains a serious concern in several developing countries, including Indonesia. On the other hand, women, particularly farmer wives, are recognized to have the potential to enhance the welfare of farming families. Therefore, effective solutions need to be formulated to address the issue of the involvement of farmer wives in agriculture, considering the comprehensive factors causing their engagement from various aspects. The main objectives of this research are: 1) To analyze the involvement of farmer wives in pineapple farming. 2) To analyze the determining factors of the involvement of farmer wives in pineapple farming. Purposive sampling was chosen to select the Baamang Hulu Village, Tanah Mas Village, and Tinduk Village in the Baamang Sub-district of East Kotawaringin Regency, Central Kalimantan, as the research locations, with 200 respondents determined using the Snowball sampling method. Sociodemographic characteristics and the level of involvement of farmer wives were analyzed using descriptive analysis, while the determining factors of farmer wives' involvement were analyzed using ordinal logistic regression. The research results indicate that most farmer wives are categorized as having a high level of involvement, with the determining factors influencing their engagement being experience, education, and participation in agricultural associations. This research recommends that to enhance the involvement of farmer wives in agricultural activities, it is necessary to ensure that they have fair and equal access to the resources required to participate in agriculture actively. This includes access to land, water, agricultural technology, financing, and markets. It is also essential to encourage the development of more agricultural associations that accommodate the participation of farmer wives.
Co-Authors Azizah, Windy Nur Hayati*, Sari Leni Handayani Marpuah Marpuah, Marpuah Rokhman Permadi Rusdawati, Rusdawati Saifullah, M. Akbar Soddiki, Ahmad Winarti, Lili