Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Pariwisata Indonesia
Cinditia Pramono
Sekolah Tinggi Pariwisata Sahid Surakarta
Arts Humanities Economics, Econometrics & Finance Education Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Strategi Marketing Mix 4P Terhadap Tingkat Penjualan Kamar di Hotel Grand Keisha By Horison Yogyakarta Cinditia Pramono; Titik Akiriningsih; Agus Gunawan
Jurnal Pariwisata Indonesia Vol 15 No 1 (2019): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.007 KB)

Abstract

The research objectives are (1) to find out whether the product strategy has an effect on the level of room sales at the Grand Keisha Hotel by Horison Yogyakarta. (2) To find out whether the price strategy has an effect on the level of room sales at the Grand Keisha Hotel by Horison Yogyakarta. (3) To find out whether the place strategy has an effect on the level of room sales at the Grand Keisha Hotel by Horison Yogyakarta. (4) To find out whether the promotion strategy has an effect on the level of room sales at the Grand Keisha Hotel by Horison Yogyakarta. The data collection techniques of this study were observation, interviews and documentation. The results of this study can be concluded that (1) the product strategy affects the level of room sales at the Grand Keisha Hotel by Horison Yogyakarta. (2) The price strategy affects the level of room sales at the Grand Keisha Hotel by Horison Yogyakarta. (3) The place strategy has an effect on the level of room sales at the Grand Keisha Hotel by Horison Yogyakarta. (4) The promotion strategy has an effect on the level of room sales at the Grand Keisha Hotel by Horizon.
Co-Authors Agus Gunawan Titik Akiriningsih