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All Journal Diglossia Journal of Development Research Parafrase: Jurnal Kajian Kebahasaan dan Kesastraan Jurnal Ilmiah FONEMA : Jurnal Edukasi Bahasa dan Sastra Indonesia Paramasastra: Jurnal Ilmiah Bahasa Sastra dan Pembelajarannya Mezurashii: Journal of Japanese Studies TANDA: Jurnal Kajian Budaya, Bahasa dan Sastra Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies
Novi andari
Universitas 17 Agustus 1945 Surabaya
Arts Humanities Civil Engineering, Building, Construction & Architecture Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Journal of Development Research

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Anime Trend as An Advert Genre in Indonesian Youtube Novi Andari; Adeline Grace M Litaay
Journal of Development Research Vol. 6 No. 2 (2022): Volume 6, Number 2, November 2022
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jdr.v6i2.245

Abstract

Anime is a loanword from English 'animation' which is absorbed into Japanese. The rise of anime fans among teenagers in recent years has led companies to increase sales by using product marketing in the form of anime-style advertising media on television. This scientific articles aim to find out about anime trends in Indonesia and what their impact is on the advertising media for a product in Indonesia. This study was conducted by applying the qualitative method of which the discussion was presented descriptively. The data of this study were obtained by using observation and note taking technique. The results of this study indicate that there is an increase in the number of viewers on anime-style advertisements compared to non-anime-style ads.
Co-Authors Adeline Grace M Litaay Anggi Dewi Andjani Khaira Imandiena Bahalwan Muchamad Akbar Januar Pratama Prathama Tryas Pramudita Putri Rahayuningtyas - Siti Sabi'a Sudarwati Sudarwati Ula Hana Pratiwi Umul Khasanah Valenzia Lars Ashaditra