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All Journal Jurnal Informatika Ekonomi Bisnis Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) jurnal abdimas saintika Community Service Journal Of Economic Education
Hayu Yolanda Utami
Universitas PGRI Sumatera Barat
Dentistry Economics, Econometrics & Finance Education Health Professions Nursing Public Health Veterinary Other

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MEMBANGUN KEPUASAN PASIEN DENGAN MENINGKATKAN SERVICE QUALITY SECARA PRIMA Di KLINIK ANISA MEDICAL CENTRE Hayu Yolanda Utami; Rizky Natassia
Jurnal Abdimas Saintika Vol 4, No 1 (2022): Mei Jurnal Abdimas Saintika
Publisher : Stikes Syedza Saintika Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30633/jas.v4i1.1370

Abstract

Customer satisfaction is something that must be considered by service providers in order to increase the number of service users. Clinic is one of the service providers in this case is health services. In order for the services provided to be optimal, one of the efforts that must be considered by the clinical management is to improve the quality of services which include physical facilities, empathy, reliability, responsibility and assurance. These five dimensions must be considered by clinical management to increase user satisfaction of the health services it provides.
Moderasi Hubungan Financial Literacy dengan Keputusan Investasi terhadap Peran Herding Behavior bagi Investor Pemula Syailendra Eka Saputra; Rizky Natassia; Hayu Yolanda Utami
Jurnal Informatika Ekonomi Bisnis Vol. 4, No. 4 (December 2022)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v4i4.179

Abstract

The role of herding behavior (HD) is very much needed in moderation to support Investment Decisions (IC) for novice investors. This study aims to measure the size of Financial Literacy (FL) in making the right decisions. The data processed in this study are 158 novice investor respondents who invest in stock-type securities in Indonesia. The sampling method was carried out randomly (probability sampling) which was collected through the Google form. The data analysis method used is to answer the truth of the hypothesis using the help of the Structural Equation Model (SEM). The results of hypothesis testing found that FL had a positive and significant effect on KI and HD. The magnitude of the influence value is less than 0.05. The same test model for HD also has a positive effect on KI with a value smaller than 0.05. The test value of this effect on HD is not a direct effect, with a coefficient value of -0.039 which is smaller than 0.05. The conclusion of this study is that HD does not moderate the relationship between FL and KI for novice investors who invest in stock-type securities in Indonesia. So that this research can be used as a reference in making decisions for novice investors.
Word of Mouth sebagai Pemoderasi Hubungan Antara Brand Image dan Brand Love Terhadap Purchase Decision (Studi Empiris pada Konsumen KFC di Kota Padang) Syailendra Eka Saputra; Hayu Yolanda Utami; Defriko Gusma Putra; Indra Rahmat
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.631

Abstract

Penelitian ini bertujuan untuk menguji pengaruh brand image, brand love dan word of mouth terhadap purchase decision konsumen pada produk ayam goreng Kentucy Fried Chicken (KFC) di Kota Padang. Selain itu penelitian ini juga bertujuan membuktikan peran word of mouth sebagai penguat hubungan antara brand image dan brand love dengan purchase decision konsumen pada produk ayam KFC di Kota Padang. Pada penelitian ini digunakan sebanyak 80 orang konsumen yang memiliki pengalaman membeli dan mengonsumsi ayam goreng KFC di Kota Padang. Proses pengambilan sampel di lakukan secara acak. Pengumpulan data dilakukan dengan metode survei. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) sedangkan pengujian hipotesis dilakukan dengan menggunakan uji T-statistik. Berdasarkan hasil pengujian hipotesis ditemukan word of mouth memperkuat hubungan antara brand image dengan purchase decision konsumen pada produk ayam goreng KFC di Kota Padang. Sedangkan dalam pengujian efek tidak langsung juga ditemukan word of mouth memediasi hubungan antara brand love dengan purchase decision konsumen pada produk ayam goreng KFC di Kota Padang.
Pengaruh Perceived Ease of Use, Perceived Usefulness, Price Perception Terhadap Repurchase Intention Melalui Service Quality, Trust Sebagai Variabel Intervening Konsumen Yang Memanfaatkan Erigo Store Pada Aplikasi TikTok Shop Finarizal Munthaha; Vivina Eprillison; Hayu Yolanda Utami
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 4 No. 3 (2023): September
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study to determine (1) the effect perceived ease of use,perceived usefulness, and price perception on service quality (2) the effect perceived ease of use, perceived usefulness, price perception and service quality on trust (3) the effect perceived ease of use, perceived usefulness, price perception, service quality, and trust on repurchase intention.This type of research is associative research.The population in this study are consumers who purchase products from the Erigo Store through the TikTok Shop application.A sample of 120 people with a sampling technique in the form of random sampling.The research instrument used in this study was a closed questionnaire with path analysis testing.The data analysis technique used is descriptive analysis technique and inductive analysis, with the help of the SPSS version 29 program.The results of this study indicate that: (1)perceived ease of useand perceived usefulness have a positive and significant effect on service quality(2)price perception has no significant effect on service quality(3)perceived usefulness and service quality have a positive and significant on trust(4)perceived ease of use and price perception have no significant on trust(5)price perception and trust have a positive and significant on repurchase intention(6)perceived ease of use, perceived usefulness, and service quality have no significant on repurchase intention.
STRATEGI PEMASARAN PADA TOKO BERAS RH DALAM RANGKA MENINGKATKAN PENJUALAN DI MASA PANDEMI COVID 19 Rizky Natassia; Hayu Yolanda Utami
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Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2401/csjee.v1i2.20251

Abstract

Staple food is one of the primary needs of society that is difficult to ignore under any conditions, including the economic crisis. This makes the basic commodities trading business one of the crisis-resistant business sectors. With conditions like this, it will trigger the emergence of similar businesses so that it is likely that this business will mushroom. Therefore, it is necessary to have special abilities from business actors to be able to compete so that they can increase their sales. The purpose of this service is to increase the partner's ability to understand how to implement an effective and efficient marketing strategy. The method used in the implementation of service is in the form of counseling. The results obtained from the implementation of this service are the increased ability of partners in implementing marketing strategies that can be used to win competition in the market.
Co-Authors Defriko Gusma Putra Finarizal Munthaha Indra Rahmat Rizky Natassia Saputra, Syailendra Eka Vivina Eprillison