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All Journal JURNAL LENTERA BISNIS JAMBIS : Jurnal Administrasi Bisnis
Rangga Dalu Aji Toana
Institut Ilmu Sosial dan Manajemen STIAMI
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PENGEMBANGAN EKOWISATA SEBAGAI UPAYA PENINGKATAN PENDAPATAN PELAKU UMKM DI WISATA HUTAN BAMBU MATADOR, BEKASI Noviandari Sari Utami; Muhammad Sholeh; Rangga Dalu Aji Toana; Muhammad Daffa Andiara
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.980

Abstract

In 2021, Jatirangga Village was designated as one of 125 creative villages assisted by the Ministry of Tourism and Creative Economy of the Republic of Indonesia (Kemenparekraf RI). The newest concept, Jatirangga Village plans to develop tourism potential in the area, one of which is the matador bamboo forest. The aim of this research is to identify, analyze and formulate an ecotourism development strategy that can increase the income of MSMEs in the Matador Bekasi bamboo forest tourism. The research method was carried out using a qualitative descriptive approach. Data collection was carried out by triangulation, observation, documentation and interviews with tourist attraction managers, MSMEs and tourists. The presence of the Matador Bamboo Forest tourist attraction increases income for MSMEs, although it has not significantly improved the community's economy because the number of visitors is not large. Promotional facilities are lacking and strategies for developing the Matador Bamboo Forest tourist attraction have not been running optimally, which has had an impact on the number of visitors who come. Suggestions that researchers can give for future development include: Tourist attraction managers increasing promotion through social media, local government communities, tourist attraction managers carrying out environmental arrangements and revitalizing facilities and infrastructure to increase interest in visiting Matador bamboo forest tourism, tourist attraction managers and MSMEs receive training and assistance so that the existence of the Matador bamboo forest ecotourism has a significant impact on improving the economy for the surrounding community. Key words: Strategy, Bamboo Forest Ecotourism, MSMEs, Increasing Income
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Body Serum Lavojoy Pada Platform Tiktok Widiyati Jariyah; Rangga Dalu Aji Toana
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 4: Agustus 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

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Abstract

This study aims to determine and analyze the magnitude of the influence of product quality and priceon purchasing decisions for Lavojoy body serum products on the TikTok platform. The researchmethod used is a quantitative descriptive method. The population in this study were consumers whohad purchased Lavojoy body serum products through the TikTok Platform. The sampling techniqueused the Cochran formula with the probability sampling method, so that a sample size of 100respondents was obtained. The data analysis technique in this study uses descriptive statistics andmultiple linear regression analysis. This study uses instrument tests (validity and reliability), classicalassumption tests (normality, multicollinearity, and heteroscedasticity), and hypothesis tests (t-test,f-test, and coefficient of determination). Data processing was carried out with the help of the SPSSversion 26 program. The results of the study show that Product Quality partially has a significanteffect on purchasing decisions by 81.3%, Price partially has a significant effect on PurchasingDecisions by 86.1% and there is a significant effect between the variables of Product Quality and Pricesimultaneously by 96.2% and the remaining 3.8% is influenced by other variables not examined inthis study.Keywords: Product Quality, Price, Purchase Decisions
Co-Authors MOHAMMAD SOFYAN Muhammad Daffa Andiara Muhammad Sholeh Noviandari Sari Utami Nur Fitri Rahmawati Widiyati Jariyah