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PENGARUH KERELASIAN PEMASARAN DAN CITRA PERGURUAN TINGGI TERHADAP KEPERCAYAAN MAHASISWA PROGRAM DIPLOMA PADA SEKOLAH TINGGI ILMU ADMINISTRASI MANDALA INDONESIA DI JAKARTA Nur Fitri Rahmawati
Majalah Ilmiah Bijak Vol 13, No 1: march 2016
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

This study was conducted to determine relationship marketing , imagery STIAMI college diploma program in Jakarta , Diploma Student’s Trust and also determine how much influence of relationship marketing and college’s image partially and simultaneously on Diploma Student’s trust at STIAMI Jakarta.The population was STIAMI’s Diploma Student, amounting to 465 people and the researcher takes 117 among af the population be the sample. Each respondent was given a total of 32 questions using a Likert scale.The results of this study indicate that relationship marketing gives the positive influence and significant to the Diploma student’s trust, college’s image gives positive and significant impact to the Diploma student’s trust.

Culinary Product Innovation Strategy Micro, Small and Medium Entreprise in The New Normal Era Dewi Nurbaiti; Nur Fitri Rahmawati; Suparman; Rousdy Safari Tamba; Thamrin
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

The existence of a corona virus epidemic or Covid-19 that lasted a long time in several countries, one of which in Indonesia has a negative impact on the Micro and Small Medium Enterprises (MSMEs). The impact that occurred was the decline in turnover due to the reduced number of buyers, where many MSMEs had to close their businesses. When entering the new normalcy era or the New Normal era, the SMEs will open their businesses again but get new challenges in terms of product innovation. Innovation is needed to make a business survive in the new normal era, one of which is innovation in terms of product types. The purpose of this study is to produce recommendations for SMEs in determining the right product innovation strategy in the New Normal era. This study raises the formulation of the problem of how the SME product innovation strategy in the current era of New Normal. The method used in this study is a qualitative research method with data collection techniques through network interviews and descriptive data analysis techniques, with research informants who are SMEs in East Jakarta. The results of this study indicate that in the New Normal era, the SMEs are implementing a product innovation strategy by changing the shape of the product in the same type (changing shape) and also changing the type of product that is different from the previous product (changing type). By implementing the two product innovation strategies, SMEs can still compete in the New Normal era at this time. Recommendations from this research are expected to be used by SMEs to be more innovative in producing culinary products so they can survive in the New Normal era.

Determinants of Green Purchasing Behavior : A Scoping Review Anita Maulina; Nur Fitri Rahmawati; Budiana Ruslan; Yoka Mai Patria
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.55

The purpose of writing this article is to provide an understanding of the theory applied to green purchasing behavior. This study uses the scoping review method of compiling articles using discourse identification from various sources of descriptive analysis in the reviews related to green purchasing behavior. This scoping review has 6 stages where the last stage is optional. Scoping reviews need to be carried out in a study, but due to the lack of references related to the preparation of scoping reviews, many researchers do not understand how to prepare a scoping review that can help finding research novelty and research positions. The results of this study indicate that most studies identify green purchasing behavior tend to be organic product not only through attitudes, subjective norms, and perceived behavior control, but several other determinants can be studied or re-examined to identify the determinants of green purchasing behavior. The Theory of Planned Behavior has become a grand theory in several articles related to green purchasing behavior. Keywords: scoping review, green behavior, green purchasing behavior, theory of planned behavior, consumer behavior

Home Leisure Wear Recommendation on Social Media: Theory of Planned Behaviour Applied Nur Fitri Rahmawati; Anita Maulina; Rousdy Safari Tamba; Dewi Nurbaiti; Yoka Mai Patria
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2775

This research was conducted to see the consumer behavior of recommendation intention on social media to use home leisure wear with theory of planned behavior applied. This research can be a contribution for fashion industry and maximizing business strategies. The problem raised is how the attitude construct, subjective norm and perceived behavioral control influence intention to recommend home leisure wear on social media. The novelty of the research is intention to recommend using social media platforms and fashion products with home leisure wear specification. Structural Equation Modeling (SEM) was used to analyze the data obtained with the SmartPLS. Questionnaires in easy-to-understand language were distributed to 143 respondents who filled them out perfectly. There are three conclusions and two of them are rejected hypotheses. The subjective norm construct became the most influential construct in the intention to recommend home leisure wear. Further research is expected to take larger data, longer period and broaden the target characteristics of respondents.

Consumer Behaviour In Halal Food: A Systematic Mapping Study Anita Maulina; Nur Fitri Rahmawati; Anisa Arizona
Ilomata International Journal of Social Science Vol 1 No 4 (2020): October 2020
Publisher : Yayasan Ilomata

This article discusses Consumer Behaviour in Halal Food using a Systematic Mapping Study. The purpose of this mapping study is to find out what topics about Halal food have been researched by scientists around the world. The search was conducted through the research article databases such as Emerald, ScienceDirect, ProQuest, and Taylor & Francis Online. Searches were only carried out on articles published between 2015 - 2020. The inclusion criteria were articles from scientific journals only. The results of this mapping study can be used as a reference for finding new topics in research on Halal Food.

The Potential Of Dki Jakarta Tourism Object Development Case Study In Pancasila Sakti Monument In Lubang Buaya Jakarta Nur Fitri Rahmawati; Anita Maulina; Bisma Widyawan; Trie Andari Ratna Widyastuti
Ilomata International Journal of Social Science Vol 1 No 4 (2020): October 2020
Publisher : Yayasan Ilomata

The Pancasila Sakti Monument in Lubang Buaya, Jakarta is one of the tourism identities of DKI Jakarta, many efforts have been made in developing the preservation and preserving the cultural assets that are still left in the Pancasila Sakti Monument in Lubang Buaya. The purpose of this research is to determine the potential development of tourism objects in Pancasila Sakti Monument in Lubang Buaya by analyzing the historical values and uniqueness. This study used a descriptive qualitative method that describes the information of the Tourism Object from the Pancasila Sakti Monument in Lubang Buaya. Data collection techniques used were interviews, literature study, observation, and documentation. The data collection was analyzed and grouped based on the research problems. The results of this study indicate that the Tourism Object namely Pancasila Sakti Monument in Lubang Buaya is one of the tourism objects that have the potential to be developed in DKI Jakarta.

ONLINE BUSINESS TRANSFORMATION IN THE COVID-19 PANDEMIC ERA (CASE STUDY OF MSME ACTIVITIES IN TANGERANG CITY) Annisa Putri Auliya; Elang Rizka Syah Putra; Sandra Puspa Dewi; Zahirah Khairunnisa; Mohammad Sofyan; Fifin Arifianti; Nur Fitri Rahmawati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 1 (2022): IJEBAR
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i1.4744

This study aims to find out how the online business transformation in Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic. The Covid-19 pandemic has made the majority of economic sectors, especially MSMEs stagnant. The majority of MSME actors cannot develop and many end up in bankruptcy. This is what makes MSME business actors change their sales strategy through digitalization schemes. The digitization scheme is by utilizing a marketplace (intermediary) and using social media as a marketing technique. In addition, digital MSME actors must be able to synergize with netizens in marketing products and services. Thus, the digital MSME development scheme can be an alternative to saving business actors in the midst of the Covid-19 pandemic. This research uses descriptive qualitative method. The formulation of the problem in the research is: how MSMEs adapt to the online business transformation in the era of the Covid-19 pandemic, the impact of MSME turnover on the Covid-19 pandemic, and how big the impact of the COVID-19 The pandemic is on the MSME workforce. This study argues that the development of digital MSMEs has become an alternative to saving as well as developing digital entrepreneurship in Indonesia during the Covid-19 pandemic

Culinary Product Innovation Strategy Micro, Small and Medium Entreprise in The New Normal Era Dewi Nurbaiti; Nur Fitri Rahmawati; Suparman; Rousdy Safari Tamba; Thamrin
Ilomata International Journal of Management Vol 2 No 3 (2021): July 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i3.284

The existence of a corona virus epidemic or Covid-19 that lasted a long time in several countries, one of which in Indonesia has a negative impact on the Micro and Small Medium Enterprises (MSMEs). The impact that occurred was the decline in turnover due to the reduced number of buyers, where many MSMEs had to close their businesses. When entering the new normalcy era or the New Normal era, the SMEs will open their businesses again but get new challenges in terms of product innovation. Innovation is needed to make a business survive in the new normal era, one of which is innovation in terms of product types. The purpose of this study is to produce recommendations for SMEs in determining the right product innovation strategy in the New Normal era. This study raises the formulation of the problem of how the SME product innovation strategy in the current era of New Normal. The method used in this study is a qualitative research method with data collection techniques through network interviews and descriptive data analysis techniques, with research informants who are SMEs in East Jakarta. The results of this study indicate that in the New Normal era, the SMEs are implementing a product innovation strategy by changing the shape of the product in the same type (changing shape) and also changing the type of product that is different from the previous product (changing type). By implementing the two product innovation strategies, SMEs can still compete in the New Normal era at this time. Recommendations from this research are expected to be used by SMEs to be more innovative in producing culinary products so they can survive in the New Normal era.

Pembinaan Usaha Nona.Nyinyir melalui Pengembangan Variasi Produk dan Promosi Selvi Sel; Anita Maulina; Nur Fitri Rahmawati
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol 4, No 1: Juli 2021
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

The Covid-19 pandemic has a negative impact on the economy. In this service, we help a teacher to develop his small business by empowering several housewives. We contributed to the development of product variations by conducting surveys on snacks desired by the community and promotions during the Covid-19 pandemic. Through this service, Nona.Nyinyir business was able to provide additional income for housewives of IDR 150,000 per week.

PRAKTEK MODEL PERILAKU NIAT BELI KONSUMEN RAMAH LINGKUNGAN DARI PERSPEKTIF TEORI PERILAKU TERENCANA Anita Maulina; Nur Fitri Rahmawati; Yoka Mai Patria
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 1 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i1.36239

The phenomenon in this study is consumer behavior in purchasing environmentally friendly packaged food in Depok City. Depok was chosen as the research location because Depok is a buffer city for Jakarta. The purpose of the study is to determine the behavior of environmentally friendly consumers in small culinary-based businesses so that they can develop policies to overcome environmental problems by utilizing the local wisdom of Depok City. The approach used in this study is a quantitative approach using structural equation modeling. The population in this study is the consumer of culinary-based small businesses whose numbers cannot be known. Samples were taken as many as 120 consumers who were determined by the purposive sampling technique. The results of data analysis concluded that subjective norms have a strong and significant influence on the purchase intention of environmentally friendly packaged food. In addition, the variables of attitude, subjective norm, and perceived behavioral control have an effect of 78% on the intention to buy environmentally friendly packaged food in Depok City. The subjective norm variable has the strongest and most significant influence on the intention to buy food in environmentally friendly packaging in Depok City. It is hoped that the written suggestions can provide input to the Depok city government to make Depok a Zero Waste city.Fenomena masalah dalam penelitian ini yaitu perilaku konsumen dalam niat beli makanan berkemasan ramah lingkungan di Kota Depok. Tujuan penelitian yaitu untuk mengetahui perilaku konsumen ramah lingkungan pada usaha kecil berbasis kuliner sehingga dapat mengembangkan kebijakan untuk mengatasi permasalahan lingkungan. Pendekatan yang digunakan pada penelitian ini yaitu pendekatan kuantitatif dengan menggunakan structural equation modelling. Populasi pada penelitian ini yaitu konsumen usaha kecil berbasis kuliner yang tidak dapat diketahui jumlahnya. Sampel diambil sebanyak 120 konsumen yang ditentukan dengan teknik purposive sampling. Hasil analisis data menyimpulkan bahwa subjective norm memiliki pengaruh yang kuat dan signifikan terhadap niat beli makanan berkemasan ramah lingkungan. Selain itu variabel attitude, subjective norm dan perceived behavioral control berpengaruh sebesar 78% terhadap niat beli makanan berkemasan ramah lingkungan di Kota Depok. Variabel subjective norm memiliki pengaruh yang paling kuat dan signifikan terhadakanp niat beli makanan dalam kemasan ramah lingkungan di Kota Depok. Diharapkan saran yang ditulis dapat memberikan masukan kepada pemerintah kota Depok untuk menjadikan kota Depok sebagai kota yang Zero Waste.

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