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All Journal Anglophile Journal
Nirwana Nirwana
Universitas Islam Negeri (UIN) Alaudin Makassar, Indonesia
Education Languange, Linguistic, Communication & Media

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Linguistic Landscape Analysis of Food Advertisement in Makassar Nirwana Nirwana; Mani Ram Sharma
Anglophile Journal Vol 2 No 2 (2022): Anglophile Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/anglophile.v2i2.318

Abstract

The focus of this research is on Makassar's linguistic landscape of food advertisements. The study's goals are to determine the language used in food advertisements in Makassar city and to describe the roles of the Makassar language employed in food advertisements. This study uses the descriptive qualitative method. The data are analyzed based on Canoz and Gorter’s theory (2006). The findings show that English is the most frequently used language in food advertisements in the city center of Makassar. The other languages utilized in advertisements include Indonesian, English, Makassar, and Mandarin. This study also found the function of using English in advertisements is a promotional medium and the identity of each store. Additionally, using a foreign language has a trendy and stylish impact, which improves product quality, intrigues buyers, and attracts their attention. Even though many offers in advertisements are not understood by consumers, all of the functions indicated by all informants allude to the benefits of utilizing English in their product advertisements, notably the increased sales value. Keywords: Linguistic Lanscape Analysis, Analysis Food Advertisement, Analysis Advertisement
Phonological Interference in English Pronunciation Produced by Students at Senior High School (A Case Study of Buginese and Javanese Students) Nirwana Nirwana; Suhono Suhono
Anglophile Journal Vol 3 No 1 (2023): Anglophile Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/anglophile.v3i1.475

Abstract

This research discussed the Buginese and Javanese phonological interference and the factors that influenced that case from the students in senior high school. The method that was used in this research was qualitative research. The researchers collected the data with nine fricative consonants (f, v, θ, ð, s, z, ʃ, ʒ, h) by reading test, recording and interview, then analyzed with the theory by Weinreich (1979). The object was the Buginese and Javanese students of Senior High School 2 of East Luwu. The data showed that phonological interference produced by Buginese and Javanese are only two of three kinds of phonological interference by Crystal (2003). From Buginese students, the researchers only found one category of phonological interference which was sound replacements on consonant {f}, meanwhile on Javanese students found two categories of phonological interference, that were sound addition on sound {h} and sound replacement on sound {ʃ}. On the other hand, there are two factors that caused phonological interference of Buginese and Javanese students in this research, such as bilingual background and disloyalty to the target language. The factors that were found related to the factors mentioned by Weinreich (1979). Keywords: Phonological Interference, Buginese Phonological Interference, Javanese Phonological Interference
Co-Authors Mani Ram Sharma Suhono Suhono, Suhono