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Journal : BULETIN BISNIS

KEPERCAYAAN, e-KUALITAS PELAYANAN, CITRA, KEPUASAN: ANTESEDEN LOYALITAS PELANGGAN PADA MARKETPLACE DI INDONESIA Sriyanto Sriyanto; Fajar Harimurti
BBM (Buletin Bisnis & Manajemen) Vol 9, No 01 (2023): Vol. 09 No. 01, Tahun 2023
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v9i01.471

Abstract

This study aims to analyze the effect of trust, e-service quality, and image on customer loyalty through customer satisfaction as a mediator variable. Sample 200 respondents are customer who are transaction on the marketplace in Indonesia. Data collection using a closed questionnaire was measured by a 5-point Likert scale. The analysis method uses path analysis and Sobel test. The results showed (1) trust, e-service quality, and image had a significant effect on customer satisfaction (2) trust, e-service quality, and image had a significant effect on customer loyalty (3) customer satisfaction had a significant effect on customer loyalty (4) trust and image had a significant effect on customer loyalty through customer satisfaction as modiator variable, while e-service quality have no significant effect on customer loyalty through customer satisfaction as mediator variable. Keywords: trust, service, image, satisfaction, loyalty
ANALISIS BUDAYA KERJA, SISTEM PENGENDALIAN INTERN PEMERINTAH (SPIP), DAN KOMPENSASI DALAM MENINGKATKAN KINERJA PEGAWAI DI DINAS LINGKUNGAN HIDUP KOTA SURAKARTA Supadi Supadi; Sriyanto Sriyanto; Rima Parawati Bala
BBM (Buletin Bisnis & Manajemen) Vol 9, No 2 (2023): Vol. 09 No. 02, Tahun 2023
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v9i2.576

Abstract

Tujuan riset ini mengkaji secara empiris efek dari budaya kerja, SPIP, kompensasi terhadap kinerja pegawai baik pengujian secara partial dan keseluruhan. Dari 73 pegawai DLH Surakarta dipakai sebagai sampel. Seluruh data dari kontruk riset ini dikumpulkan via kuesioner. Dari data terkumpul, item seluruh konstruk telah memenuhi validty dan reliability test. Analisis regresi linier berganda dipakai sebagai alat atau teknik data analyze. Hasil riset budaya kerja, SPIP, kompensasi memiliki efek positif signifikan pada kinerja pegawai