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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship
Andi Nur Massepe
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Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN DAN WORD OF MOUTH PENGHUNI PERUMAHAN KARYAWAN (STUDI KASUS PADA DEPARTEMEN GFS PT. VALE INDONESIA) Topan Prasetyo; Dian Parawansa; Andi Nur Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 2 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i2.196

Abstract

PT. VALE Indonesia has many employees in its area of ​​operation, approximately 3000 permanent employees owned by PT VALE Indonesia at this time.This study aims to determine the effect of service quality on satisfaction and the word of mouth resident housing employees of PT. VALE Indonesia in order to design a strategy to increase the satisfaction of residential residents who are company employees who are closely related to the company's strategy in the long term. This research method using descriptive format is a method in researching the status of a group of people, an object, a set of conditions, a system of thought, or a class of events in the present. The result of this research indicate that service quality have positive and significant influence to satisfaction, service quality have positive and significant influence to word of mouth (WOM), satisfaction of housing resident positively and significantly influences to residential resident of PT Vale Indonesia. While the quality of service and satisfaction of occupants positively and significantly affect the WOM housing residents of PT Vale Indonesia together.
The Influence of Electronic Word of Mouth and Attractiveness Towards Revisit Intention With Visiting Decision as an Intervening Variable (Case Study on Tourists in Makassar City) Marini Soeid; Nuraeni Kadir; Andi Nur Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.323

Abstract

One of the foreign exchange earning sectors, encouraging economic growth, increasing regional income, empowering the community's economy, and expanding employment opportunities in the tourism sector. Interestingly a tourist attraction does not necessarily indicate tourist satisfaction with the tourist attraction, which can have an impact on interest in return visits. This study aims to determine e-WOM positive and significant influence on visiting decisions, find out the attractiveness of a positive and significant effect on visiting decisions, know e-WOM has a positive and significant effect on the revisit intention, find out the attractiveness of a positive and significant influence on revisit intention, as well as to determine to visit decision has a positive and significant influence on local tourist revisit intention to attractions in the city of Makassar. The population in this study is the number of tourists determined by 400 respondents. Data collection techniques through questionnaires, literature studies and observations, using path analysis techniques (path analysis). The results showed that directly e-WOM have a positive and significant influence on local tourist visiting decision in the city of Makassar. Attractiveness has a positive and significant influence on tourist visiting decisions. e-WOM has a positive and significant influence on tourist revisit intention. Attractiveness has a positive and not significant influence on tourist revisit intention, and directly, visiting decision has a positive and significant influence on local tourists to revisit intention in the city of Makassar.
Co-Authors Marini Soeid Nuraeni Kadir Topan Prasetyo