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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business HASANUDDIN JOURNAL OF BUSINESS STRATEGY Paulus Journal of Accounting (PJA) Jurnal Pengabdian kepada Masyarakat Scientium Management Review The Scientia Journal of Economics Issues Scientia Human Capital and Organizational Behavior Journal of Entrepreneurship and Financial Technology
Nuraeni Kadir
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGARUH KAPABILITAS ORGANISASI TERHADAP IMPLEMENTASI STRATEGI OPERASI DALAM MENINGKATKAN KINERJA PERUSAHAAN (STUDI KASUS PADA DEPARTMENT PROCESS PLANT PT VALE INDONESIA TBK) Dian Tri Saputri; Nurdin Brasit; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 1 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i1.29

Abstract

Penilaian kinerja adalah penentuan secara periodik efektifitas operasional suatu perusahaan. Penelitian ini bertujuan untuk Menganalisa pengaruh kapabilitas proses terhadap implementasi strategi operasi, menganalisa pengaruh kapabilitas proses terhadap kinerja operasional, serta menganalisa pengaruh implementasi strategi operasi terhadap kinerja operasional. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan yang bersifat eksplanatif (eksplanatory research) yang berusaha menjelaskan pengaruh kausalitas (causality relationship) yaitu untuk mendidentifikasi hubungan sebab akibat antar variabel, peneliti mencari tipe sesungguhnya dari fakta untuk membantu memahami dan memprediksi hubungan. Hasil penelitian menunjukkan bahwa secara parsial masing-masing dari varibel Improvement, Collaboration, Responsiveness, Reconfiguration, dan Inovasi berpengaruh secara positif terhadap Implementasi Strategi Operasi. Improvement, Collaboration, Responsiveness, Reconfiguration, dan Inovasi berpengaruh secara positif terhadap Kinerja Perusahaan. Secara simultan Implementasi Strategi Operasi berpengaruh positif terhadap Kinerja Perusahaan.
PENGARUH KAPABILITAS ORGANISASI TERHADAP IMPLEMENTASI STRATEGI OPERASI DALAM MENINGKATKAN KINERJA PERUSAHAAN (STUDI KASUS PADA DEPARTMENT PROCESS PLANT PT VALE INDONESIA TBK) Dian Tri Saputri; Nurdin Brasit; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 4 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i4.127

Abstract

Performance appraisal is the periodic determination of operational effectiveness of a company. This study aims to Analyze the effect of process capability on the implementation of operating strategy, analyze the effect of process capability to operational performance, and analyze the influence of operational strategy implementation on operational performance. The approach used in this research is explanatory approach which explains the causality relationship that is to identify causal relationship between variables, the researcher looks for the real type of facts to help understand and predict the relationship. The results showed that partially each of the variables Improvement, Collaboration, Responsiveness, Reconfiguration, and Innovation positively affect the Implementation of Operation Strategy. Improvement, Collaboration, Responsiveness, Reconfiguration, and Innovation positively affect the Company Performance. Simultaneously Implementation of Operation Strategy has a positive effect on Company Performance.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN Noviyanti Kahar; Otto Randa Payangan; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.239

Abstract

This study aims to determine the influence of Customer Relationship Management consisting of human, process, to Customer Satisfaction and Loyalty. This research uses quantitative research approach. Quantitative research methods, used to examine the population or a particular sample, sampling techniques are generally done randomly, data collection using research instruments, quantitative / statistical data analysis with the aim to test the predefined hypothesis assisted with Smart PLS 2.0 program. The results showed that variable Customer Relationship Management consisting of human, process, and technology have a positive and significant influence on customer satisfaction. Customer Relationship Management consisting of human, process, and technology have positive and significant influence to customer loyalty, while satisfaction gives positive influence but not significant to customer loyalty. The indirect influence shows that satisfaction can mediate the influence of Customer Relationship Management consisting of human, process, and technology to customer loyalty.
PENGARUH PERSONAL SELLING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN POLIS ASURANSI PT.QBE GENERAL INSURANCE INDONESIA CABANG MAKASSAR Rani Rifani Arifuddin; Abdul Rahman Kadir; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 3 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i3.243

Abstract

This study aims to analyze the influence of personal selling and digital marketing to purchase decision of insurance policy in PT. QBE General Insurance Indonesia, Makassar Branch. The data of this research from questionnaire result to 87 customer of PT. QBE, Makassar Branch. Regarding the purchase decision of the insurance policy by using multiple regression analysis system, the research show that personal selling and digital marketing have partial effect to purchase decision with the result show that ttest of personal selling 4,206>ttabel 3,101 and ttest of digital marketing variable 4,076 > ttabel 3,101. Result from this research also show that personal selling and digital marketing have simultaneous positive effect for purchase decision of policy insurance 87.7% and 12.2% explained form other variable outside this research.
THE EFFECT OF SUBJECTIVE NORMS AND ATTITUDES TOWARDS PURCHASING DECISIONS THROUGH CONSUMER INTEREST IN CONSUMABLE HALAL PRODUCT (Consumer Case Study in The City of Makassar) Awal Zulqadri Arief; Abdul Rahman Kadir; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.317

Abstract

The purposes of this study are to measure (1) the effect of Subjective norms to purchase decision, (2) the effect of Attitudes to purchase decision, (3) the effect of Consumer Interest in the relation between Subjective Norms and Attitude toward Purchasing Decision. The population in this research are Muslims who lived in Makassar city with 156 samples as respondents. Path Analysis used as statistical tools to test the hypothesis. The result shows that subjective norms and attitudes significantly affect purchasing decisions and also through consumer interest significantly affects purchasing decisions in the consumable halal product.
The Influence of Electronic Word of Mouth and Attractiveness Towards Revisit Intention With Visiting Decision as an Intervening Variable (Case Study on Tourists in Makassar City) Marini Soeid; Nuraeni Kadir; Andi Nur Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.323

Abstract

One of the foreign exchange earning sectors, encouraging economic growth, increasing regional income, empowering the community's economy, and expanding employment opportunities in the tourism sector. Interestingly a tourist attraction does not necessarily indicate tourist satisfaction with the tourist attraction, which can have an impact on interest in return visits. This study aims to determine e-WOM positive and significant influence on visiting decisions, find out the attractiveness of a positive and significant effect on visiting decisions, know e-WOM has a positive and significant effect on the revisit intention, find out the attractiveness of a positive and significant influence on revisit intention, as well as to determine to visit decision has a positive and significant influence on local tourist revisit intention to attractions in the city of Makassar. The population in this study is the number of tourists determined by 400 respondents. Data collection techniques through questionnaires, literature studies and observations, using path analysis techniques (path analysis). The results showed that directly e-WOM have a positive and significant influence on local tourist visiting decision in the city of Makassar. Attractiveness has a positive and significant influence on tourist visiting decisions. e-WOM has a positive and significant influence on tourist revisit intention. Attractiveness has a positive and not significant influence on tourist revisit intention, and directly, visiting decision has a positive and significant influence on local tourists to revisit intention in the city of Makassar.
THE INFLUENCE OF LEADERSHIP STYLE AND WORK DISCIPLINE ON SERVICE QUALITY AND EMPLOYEE PERFORMANCE IN THE INVESTMENT OFFICE AND ONE STOP INTEGRATED SERVICE IN MAKASSAR CITY Muhammad Arif Rahmat; Nurdin Brasit; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 4 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i4.378

Abstract

This study aims to determine the Effect of leadership sale and work discipline on service Quality and Employee Performance in the Investment Office and One-Stop Integrated service in Makassar city. The approach taken in this study was a quantitative approach with the path analysis method. The population in this study are employees at the Department of Investment and one-stop integrated service or the city of Makassar. Data collection techniques used observation, interviews, and questionnaires while data processing using SPSS (Statistical Product and Service solution) version 23. The results showed that there is a positive and significant influence of leadership style on service quality. There is a negative and insignificant influence of work discipline on service quality, there is a positive and significant influence of leadership style on employee performance, there is a negative and insignificant influence of work discipline on employee performance, there is a negative and significant effect of service quality on employee performance, there ia a positive and significant influence of leadership style on employee performance through quality service. There is a negative and insignificant influence of work discipline on employee performance through service quality.
THE INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN. BOSOWA BERLIAN MOTORS IN THE CITY OF MAKASSAR Andi Nur Ichsan Alqadri; Abdul Rahman Kadir; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 4 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i4.383

Abstract

Today the competition in the business world is getting tighter, this is indicated by the number of competing companies that have sprung up that are engaged in the same type of business in capturing the market so that consumers buy the products offered and try to keep their customers so as not to turn to the same product from different companies. This study aims to analyze the effect of Brand Image and service quality on customer satisfaction, Brand Image and service quality on customer loyalty, the effect of customer satisfaction on customer loyalty, the influence of brand image and service quality on customer loyalty through customer satisfaction at PT. Bosowa Berlian Motor in Makassar city. To implement these objectives, data collection techniques are used through observation, questionnaires and documentation, using the Partial Least Square (PLS) analysis method. The results of the study found that brand image and service quality had a positive and significant effect on customer satisfaction. Brand image and service quality have a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Customer satisfaction can partially mediate between brand image and service quality on customer loyalty. It can be indicated that the better the quality of service, the more satisfied the customer will be, thus impacting customer loyalty.
STRATEGIC DEVELOPMENT OF MAKASSAR NEW PORT THROUGH SWOT ANALYSIS, BOSTON CONSULTING GROUP AND GENERAL ELECTRIC Andris Soma Usyor; Abdul Rahman Kadir; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.417

Abstract

This research aims to examine the right strategy development of Makassar New Port through the SWOT approach, Boston Consulting Group and General Electric. This research uses a quantitative and qualitative approach, the sample used is 30 directors and all levels of PT Pelindo IV (Persero). Analysis of the data used in this study is the SWOT analysis, BCG (Boston Consulting Group) and GE (General Electric). The results showed that with an established company condition with consistent profitability achievement, the strategy selection used by using the QSPM method was to strengthen its strategic position in developing the Makassar New Port and to map business potential in order to support the Makassar New Port as part of the Main Sea Corridor in Indonesia East. From the results of the BCG and General Electric matrix analysis, the position of Makassar New Port is in the position of Stars and Growing Selective. Associated with Makassar's position in the SWOT analysis, the strategy to strengthen the strategic position of Makassar New Port is most suitable for use in business development and competition.
INTERNAL AND EXTERNAL ANALYSIS IN BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE IN SULSELBAR BANK MAROS BRANCH Aldo Barik Risal; Abdul Rahman Kadir; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.434

Abstract

The competitive conditions in the banking sector are also getting tougher, especially with the onset of the era of free trade today, companies must exercise a sustainable competitive advantage which can be seen from the extent to which the company is able to unite various activities that match each other, making the company different and unique from its competitors so as to continuously outperform them. This study aims to analyze the internal and external conditions in SWOT Analysis, as well as to determine the strategy used by PT. Bank Sulselbar Maros Branch in building a competitive advantage in a sustainable manner. Data collection techniques through observation, questionnaires, and documentation. While the data analysis technique used SWOT analysis. The results of the study found that the results of the analysis of internal conditions and external conditions at PT. Bank Sulsebar, Maros Branch, show that in a SWOT analysis the strengths and opportunities are greater than the weaknesses and threats faced. This means that the position of PT. Bank Sulselbar Maros branch has been in an advantageous position thus encouraging aggressive growth policy. Determination of a suitable strategy used by PT. Bank Sulsebar, Maros Branch in building a sustainable competitive advantage is a market penetration strategy, namely a growth strategy by increasing market share in the marketing of bank service products, increasing market growth by expanding the bank's product marketing network to remote areas in order to add new customers.
Co-Authors A. Nurul Asma Dini Abdul Rahman Kadir Abdul Razak Munir Aldo Barik Risal ANDI ASWAN Andi Furqan Ashari Rahman Andi Nur Ichsan Alqadri Andi Nur Massepe Andris Soma Usyor Asty Almaida Awal Zulqadri Arief Baginda Hamzah Dian Tri Saputri Djabir Hamzah Farhanah Ramdhani Sumardi Fauziah Fauziah Fauziah Umar hendra winarta Indrianty Sudirman Inna Mutmainna Cahyani Thahir Insany Fitri Nurqamar Isnawati Osman jefri barung tappi Kharisma Austin Makaba M. Iqbal Marini Soeid Muhammad Ali Muhammad Arif Rahmat Muhammad Daefnur Hafsir Mukhlisah Noviyanti Kahar Nurdin Brasit Otto R. Payangan Otto Randa Payangan Rahman Kadir Rani Rifani Arifuddin rubson ST. Nafilah Sumardi . Wahda, Wahda Wardhani Hakim