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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Neo Journal of economy and social humanities Journal of Management, Economic, and Accounting
Fatimah Pohan
Universitas Nahdlatul Ulama Sumatera Utara
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga, Merek dan Kualitas Pelayanan Terhadap Keputusan Menjadi Customer Tetap Jasa Pengiriman Fatimah Pohan
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 2 No 2 (2021): February 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v2i2.662

Abstract

The online buying and selling system has been very widely used by many groups which makes more and more parties need a third party as a safe delivery and intermediary for goods from the seller to the buyer, there is no buying and selling online, the distance from the closest person is also not an obstacle because it can only be sharing by sending goods through shipping services so that this shipping service business is very much in demand to open startup companies so that many competitors occur, one of which is competition to get customers or regular customers in various ways and mature strategies carried out to achieve company goals. In this study, we want to see the effect of price, brand and service quality which are closely related in getting regular customers, regular customers must be obtained even it is necessary to increase the number of regular customers, which means that the customer will always be loyal and loyal to one of the shipping services, this can increase value. companies and increasing the survival of the company in achieving its corporate goals, this study looks at whatever happens between each variable
Pengaruh Kepemilikan Aset Investasi, Pengetahuan Bisnis Online, Literasi Keuangan dan Ekspetasi Pendapatan Terhadap Minat Bisnis Online Era Pandemi COVID-19 Fatimah Pohan
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 2 No 2 (2021): February 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v2i2.670

Abstract

Individual economic development is very easy and affordable by what each individual has and the environment also helps someone in the success of each individual, especially after the presence of the internet provides many benefits and opportunities for society to achieve goals on a large scale, the internet is also help make it easier for the community to deal with the problem of the economic crisis due to the conditions of the Covid-19 pandemic era which made many people have to accept jobs because of the difficulty of the community in being able to carry out activities together and closely because the epidemic is contagious so that people must be able to adjust to open opportunities to be able survive and revive the economy during the Covid-19 pandemic era, one of which is by opening up their own business opportunities using the internet which is commonly known as buying and selling online, but many people are not biased. how many factors, in this study will look at the influence of asset ownership, business knowledge, financial literacy and income expectations that will be achieved if you do business online in the era of the Covid-19 pandemic.
Pengaruh Servant Leadership dan Reward Terhadap Kinerja Karyawan Perusahaan PT General Indah Mustika Fatimah Pohan
Journal of Business and Economics Research (JBE) Vol 2 No 2 (2021): Juni 2021
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Quality control is very important to do to find out important aspects of the pace and sustainability of a company to keep operating, the importance of searching for information on the state and condition of a company both internally and externally, at this stage several tests are carried out on the data of an influence phenomenon. reward and leadership on employee performance on product sales using data testing methods and the relationship between each relationship between one variable and another, testing can be done using a statistical measurement and testing tool in the form of SPSS with 50 respondent data, the use of this testing tool will facilitate research in seeing the relationship of variables with accurate and fast results. The results of this study indicate that the effect of giving rewards to employees has a higher value of 4,468, while the servant leadership attitude has a value of 3,420, so that this value shows the effect of giving rewards to employees is greater to increase interest in better employee performance.
Analysis of Factors That Encourage Entrepreneurial Interest of Students of the Faculty of Economics, Universitas Nahdlatul Ulama, North Sumatra on Digital Transformation Ahmad Syukur Nasution; Fatimah Pohan; Ramadani Ramadani
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1485

Abstract

Digital transformation has changed the economic landscape and opened up huge opportunities for student entrepreneurship. This study aims to analyze the influence of entrepreneurial knowledge, achievement motivation, self-efficacy, family environment, and digital literacy on the entrepreneurial interest of students of the Faculty of Economics, Nahdlatul Ulama University of North Sumatra (UNUSU) in the digital era. This research is a quantitative research with active student subjects of the Faculty of Economics UNUSU. Primary data was collected through the distribution of questionnaires and analyzed to see the influence of these variables both partially and simultaneously on entrepreneurial interest. The results of this research are expected to make a theoretical contribution to the development of entrepreneurial management science as well as practical benefits for universities in designing entrepreneurship coaching programs that are adaptive to digital technology. The limitations of this study are focused on measuring entrepreneurial interest and do not analyze real business performance.
The Effect of Job Characteristics, Work Facilities and Motivation on Lecturer Performance at Universitas Nahdlatul Ulama Sumatera Utara Fatimah Pohan
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.363

Abstract

This study aims to analyze the influence of job characteristics, work facilities, and work motivation on lecturer performance at Universitas Nahdlatul Ulama Sumatera Utara. The research employed a quantitative associative approach with a total sampling technique involving 60 lecturers as respondents. Data were collected using questionnaires and analyzed using multiple linear regression with SPSS version 20. The results show that job characteristics, work facilities, and motivation have a positive and significant effect on lecturer performance both partially and simultaneously. Job characteristics influence performance by improving task clarity, autonomy, and responsibility. Work facilities, although not yet fully adequate, still support lecturers in performing their duties effectively. Meanwhile, motivation driven by religious values and sincerity enhances creativity and dedication in developing the university. The coefficient of determination (R²) of 0.446 indicates that 44.6% of the variation in lecturer performance is explained by these three variables. The findings suggest that effective management of job design, facility improvement, and motivation enhancement can strengthen overall performance. The study recommends that future research include other organizational and individual factors to provide a deeper understanding of performance determinants in higher education institutions.
Co-Authors Ahmad Syukur Nasution Ramadani Ramadani