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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)
Herry D.S Pasaribu
Universitas HKBP Nommensen, Medan
Economics, Econometrics & Finance

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Kepercayaan Konsumen Memediasi Omnichannel Integration Quality Pada Niat Pembelian Kembali di PT Pegadaian (Persero) Medan Britto E Simatupang; Romindo Megawati Pasaribu; Agus Simanjuntak; Herry D.S Pasaribu; Vinsensius Matondang
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 2 (2021): November 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i2.1057

Abstract

Companies that are able to provide integrated services will increase interactions with companies with the aim of creating a consistent product experience for consumers. This is referred to as the channel method omnichannel marketing which integrates digital services (application usage) with physical (in-store) to consumers to have experience and convenience in transacting with the company. This study aims to provide empirical evidence regarding the configuration of service channels and integrated interactions on the repurchase intention of PT Pegadaian Branch Madya Medan's service products. Furthermore, the trust variable is used as a mediating variable to increase consumers' desire to repurchase. By using the technique purposive sampling used criteria in taking research samples; obtained as many as 103 valid responses through random data collection to respondents using google forms. Analysis Structural Equation Modeling (SEM) used to test the measurement and structural models through Smart-PLS 3.0. The results of this study indicate that (1) the variable configuration of the service channel and integrated channel has a significant effect on trust; (2) service channel configuration has a significant effect on repurchase intention, (3) but the integrated interaction variable has no significant effect on repurchase intention. Meanwhile, (4) the trust variable significantly mediates the service channel configuration variable and the integrated interaction on repurchase intention. Empirical and theoretical contributions are discussed in the discussion of this research
Analisis Niat Beli Kembali Produk Tabungan Emas di Pegadaian Dalam Konteks Omnichannel Romindo Megawati Pasaribu; Senti R.O Pasaribu; Imelda Sitinjak; Herry D.S Pasaribu; Vinsensius Matondang
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 4 (2022): May 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i4.1579

Abstract

Omnichannel is a business model in which its operations and services are integrated in all sales channels owned by the company in one overall system. Omnichannel combines all store marketing channels both online and offline which can make it easier for customers to find information, process, and make decisions in making product purchases. The purpose of this study was to analyze customer engagement as a mediating variable between channel integration quality and repurchase intention on gold savings products at Pegadaian Medan. The sample in this study was 90 respondents and this sampling method used accidental sampling technique. The data analysis method to answer the hypothesis uses SmartPLS 3.0. The results showed (1) Customer engagement in the omnichannel context had a significant effect on repurchase intention, (2) Channel integration in the omnichannel context had no positive and insignificant effect on customer engagement, (3) Channel integration had a positive and significant effect on purchase intention.
Co-Authors Agus Simanjuntak Britto E Simatupang IMELDA SITINJAK Romindo Megawati Pasaribu Senti R.O Pasaribu Vinsensius Matondang Vinsensius Matondang