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All Journal Management Studies and Entrepreneurship Journal (MSEJ) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) International Journal of Marketing and Human Resource Research Jurnal Abdimas Bina Bangsa Jurnal Manajemen Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Media Bina Ilmiah
Vinsensius Matondang
Politeknik Wilmar Bisnis Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Determinants of Performance of MSMEs in the Era of Industrial Revolution 4.0 in Medan City Jantri Saragih; Romindo Megawati Pasaribu; Juara Simanjuntak; Herry D.S. Pasaribu; Vinsensius Matondang
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.600

Abstract

The existence of Micro, Small, and Medium Enterprises (MSMEs) is the largest part of the national economy, this is proven that MSMEs can be relied upon as a foundation in times of crisis such as the Covid-19 period. Constraints that are often experienced by MSME actors include establishing partnerships with third parties in terms of capital, making innovations in the face of market competition. The purpose of this study is to find out how business networks, product innovation, and business competition affect business performance for MSME actors in the city of Medan. This type of research is quantitative research by distributing questionnaires and observing MSME actors. The number of samples in this study was 94 business actors in the city of Medan. The results showed that the business network variable had an insignificant effect on the business performance variable. Product innovation and business competition variables have a significant influence on business performance. Viewed from R2, it shows that business networks, product innovation, and business competition are able to explain business performance by 37.8%.
Analisis Niat Beli Kembali Produk Tabungan Emas di Pegadaian Dalam Konteks Omnichannel Romindo Megawati Pasaribu; Senti R.O Pasaribu; Imelda Sitinjak; Herry D.S Pasaribu; Vinsensius Matondang
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 4 (2022): May 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i4.1579

Abstract

Omnichannel is a business model in which its operations and services are integrated in all sales channels owned by the company in one overall system. Omnichannel combines all store marketing channels both online and offline which can make it easier for customers to find information, process, and make decisions in making product purchases. The purpose of this study was to analyze customer engagement as a mediating variable between channel integration quality and repurchase intention on gold savings products at Pegadaian Medan. The sample in this study was 90 respondents and this sampling method used accidental sampling technique. The data analysis method to answer the hypothesis uses SmartPLS 3.0. The results showed (1) Customer engagement in the omnichannel context had a significant effect on repurchase intention, (2) Channel integration in the omnichannel context had no positive and insignificant effect on customer engagement, (3) Channel integration had a positive and significant effect on purchase intention.
Ketrampilan Pemasaran Digital Melalui Instagram Bagi Pelaku Usaha Souvenir Desa Pindaraya Kecamataan Simanindo Samosir Romindo M Pasaribu; Vinsensius Matondang; Marco Sinaga
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 1 No. 3 (2022): September 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v1i3.1067

Abstract

Samosir Regency has potential in developing creative handicraft industries such as ulos weaving, woven pandanus, water hyacinth, carving, stone carving, pottery, bamboo crafts, screen printing, and Samosir specialties such as rondam beans and kopis losung. These handicraft products are local cultural wisdom and have high cultural values. Marketing through social media such as Instagram and the internet can help souvenir businesses in Pindaraya village to reach a wider market and even abroad. The purpose of this activity is to motivate Samosir souvenir business actors to use social media and the internet as a medium to promote their products and preserve Samosir's local culture to a wider market. The result of this activity is that the enthusiasm of the Samosir souvenir business is very high and has a commitment to using their Instagram social media as a marketing promotion tool. More use of the internet to look for marketing opportunities that they have not recognized and used. Instagram is one of the social media that is currently very much in demand by the people of Indonesia.
DIGITALIZATION OF COFFEE SME IN LAKE TOBA AREA Hendra Hendra; Vinsensius Matondang; Bilson Pandiangan; Binsar Sihombing
Media Bina Ilmiah Vol. 17 No. 3: Oktober 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.264 KB) | DOI: 10.33578/mbi.v17i3.150

Abstract

The research studies Coffee SME Strategy’s Implementation in Lake Toba Area in facing challenges posed by Covid-19 pandemic. The Data is collected using google form and focus group discussion, originates from 6 districts of Lake Toba Area, namely Toba, Humbang Hasundutan, Samosir, Taput, Karo and Simalungun districts, would be compared to SME data nationally during the pandemic period. It is found that Coffee SME is able to survive and develop in the midst of pandemic, by applying strategy shift in their enterprise, especially in digitalization, utilizing integrated digital marketing, building marketplace existence, and carrying out continuous innovation.
Analisis Brand Awareness Terhadap Keputusan Pembelian pada Mehuli Kitchen Kabanjahe Frandika Sitepu; Hendra Hendra; Dany Perdana Sitompul; Vinsensius Matondang
MAMEN: Jurnal Manajemen Vol. 2 No. 2 (2023): April 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v2i2.1784

Abstract

This study was conducted to determine the effect of Brand Awareness on purchasing decisions at Mehuli Kitchen Kabanjahe. The type of research used in this study is quantitative, which is used to examine certain populations and samples. The study was conducted with a sample of 100 respondents, sampling using the slovin formula and data collection using research instruments. Data processing techniques using SPPS version 25. Data analysis techniques used are classical assumption test, multiple linear regression test and hypothesis test which includes t test, F test, and determination test. Based on the t test it is known that partially variable recall, recognition, and consumption significant effect on purchasing decisions at Mehuli kitchen Kabanjahe. And based on the F test that brand awareness variables include recall, recognition, purchase, and consumption simultaneously significant effect on purchasing decisions at Mehuli kitchen Kabanjahe with a percentage of influence of 66.1% and the remaining 33.9% influenced by other variables outside this study.
PELATIHAN PENGELOLAAN MEDIA SOSIAL (INSTAGRAM) BAGI PELAKU UMKM DI KABUPATEN SAMOSIR Rizki Christian Sipayung; Romindo M Pasaribu; Vinsensius Matondang
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.547

Abstract

Social media plays an important role in the sustainability of MSME. However, until now, there are still many MSMEs who do not understand the importance of social media management, especially Instagram. Even though this is very useful for the business development of MSME actors, Knowledge about the use of social media by MSMEs is considered feasible and important to understand because it will add brand awareness and value to these MSMEs. This service focuses on developing insights and social media management skills (Instagram) using Canva for MSMEs. MSME players are equipped with insight into the importance of managing social media by creating interesting content using Canva. MSME players can distinguish content that is suitable for the persona or character of the target market to be achieved
Persepsi Saluran Integrasi Dan Keterikatan Pelanggan Pada Loyalitas Dengan Kepuasan Sebagai Mediasi (Pegadaian Wilayah 1 Medan) Romindo M Pasaribu; Juara Simanjuntak; Rusliaman Siahaan; Vinsensius Matondang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i2.1805

Abstract

Tujuan penelitian adalah untuk mengetahui dan menganalisis pengaruh langsung dan tidak langsung saluran integrasi, keterikatan pelanggan, dan kepuasan pelanggan terhadap loyalitas pelanggan. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik non probability sampling, dimana pengambilan sampel acak berdasarkan area atau cluster. Jumlah sampel atau responden dalam penelitian ini sebanyak 165 orang responden. Pengujian hipotesis menggunakan analisis full model structural equation modeling (SEM) dengan smartPLS. Penelitian ini menyajikan 7 hipotesis. Dari 7 (tujuh) hipotesis yang disajikan hanya 6 hipotesis yang didukung atau diterima, yaitu hipotesis 1,3,4,5,6, dan 7. Sedangkan hipotesis 2 (kedua) ditolak atau tidak didukung.  Hipotesis keenam dan ketujuh adalah untuk melihat hubungan tidak langsung antara persepsi saluran integrasi dan keterikatan pelanggan terhadap loyalitas pelanggan dengan kepuasaan pelanggan sebagai variabel mediasi. Dalam penelitian ini kepuasaan pelanggan dapat dijadikan sebagai variabel mediasi atau perantara untuk meningkatkan loyalitas pelanggan dengan persepsi saluran integrasi dan keterikatan pelanggan. Hasil penelitian menunjukkan bahwa saluran integrasi dan kepuasan pelanggan pengaruh secara positif terhadap loyalitas dan keterikatan pelanggan tidak pengaruh secara positif terhadap loyalitas pelanggan. Kepuasan dapat dijadikan sebagai variabel mediasi untuk memperkuat hubungan antara saluran integrasi dan keterikatan pelanggan terhadap loyalitas pelanggan.
Co-Authors Binsar Sihombing Dany Perdana Sitompul Frandika Sitepu Hendra Herry D.S Pasaribu Herry D.S. Pasaribu IMELDA SITINJAK Jantri Saragih Juara Simanjuntak Marco Sinaga Pandiangan, Bilson Rizki Christian Sipayung Romindo Megawati Pasaribu Rusliaman Siahaan Senti R.O Pasaribu