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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)
Magdalena Linda Leonita Sibarani
Universitas Sumatera Utara, Medan
Economics, Econometrics & Finance

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The Impact of Business Strategy and Human Resource Management on the Competitiveness of Millennial Women Micro-Entrepreneurs in Medan Ritha F. Dalimunthe; Magdalena Linda Leonita Sibarani
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 4 (2022): May 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i4.1517

Abstract

Poverty has been a major problem for millennial women in North Sumatra and becoming micro-entrepreneurs appears to be an effective solution to overcome it. This study aims to determine the impact of business strategy and human resource management on the competitiveness of small businesses owned by millennial women in Medan City. Respondents in this study were a list of women who owned and ran businesses located in the city of Medan. In total, 77 respondents were involved in this study by considering the aspects of age, last education, length of business, business capital, source of fund, and business sector. Based on the results of questionnaire data processing which was conducted by applying data quality test, descriptive statistical analysis, classical assumption test, multiple linear regression analysis, as well as F and t-test, the study shows that the variables of both business strategy and human resource management simultaneously have certain impacts on the competitiveness of small businesses owned by millennial women in Medan City. Partially, the human resource management variable shows a significant impact while the business strategy variable does not show a significant impact on the subject matter.
Co-Authors Dalimunthe, Ritha F.