Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Hasanuddin Journal of Applied Business and Entrepreneurship Jurnal Budi Pekerti Agama Buddha
Marshella Marshella
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect Market Orientation on Business Performance During the Pandemic of COVID 19 Towards MSMEs: The Mediating Role of Innovation (Study: Culinary MSMEs Lego-Lego CPI in Makassar) Marshella Marshella; Dian Parawansa; Andi Ratna Saridewi
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 4 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i4.479

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on business performance, the effect of innovation on the business performance and innovation mediating role of market orientation on business performance Culinary MSMEs in Makassar. This study took a sample of 36 respondents who market their product in Lego-Lego CPI city of Makassar. The analysis technique used in this study is the Partial Least Square (PLS), and Mediation / Intervening testing used Variance Accounted For (VAF). Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and insignificant positive effect on business performance, innovation and significant positive effect on business performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. Employers culinary in Lego-Lego CPI Makassar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas-oriented market changes in order to achieve improved business performance of the MSMEs during the pandemic Covid-19.
Implementasi Visi Fo Guang Shan dalam Pengembangan Bakat Umat Buddha: Studi Pendidikan Dharma, Pelestarian Budaya, dan Praktik Spiritual di Lingkungan Multikultural Marshella Marshella; Widodo, Urip; Yatno, Tri
Jurnal Budi Pekerti Agama Buddha Vol. 4 No. 1 (2026): March: Jurnal Budi Pekerti Agama Buddha
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpab.v4i1.1877

Abstract

This study analyzes the implementation of the Fo Guang Shan vision in developing the talents of Buddhist followers through Dharma education, cultural preservation, and spiritual practice within a multicultural environment. In the context of globalization, Buddhist communities face challenges in maintaining spiritual identity while adapting to diverse social and cultural settings. This research aims to examine how Humanistic Buddhism is applied in talent development programs and to evaluate its relevance in multicultural contexts. The study employs a qualitative descriptive approach with a case study design. Data were collected through participatory observation, documentation, reflective notes, and literature review. The findings indicate that the integration of Dharma education, cultural activities, social service, and spiritual practices forms a holistic development model that balances intellectual growth, character formation, emotional maturity, and social responsibility. The implementation demonstrates that talent development is not limited to technical skills but also emphasizes ethical values and spiritual awareness. This model offers a contextual and inclusive framework that can contribute to sustainable Buddhist community development in the era of globalization.
Co-Authors Sari Dewi, Andi Ratna Urip Widodo, Urip Yatno, Tri