Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal The Indonesian Journal of Business Administration
Ferialdi Rasoni Pradhana
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Proposed Marketing Strategy for Nordease Pradhana, Ferialdi Rasoni; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research was conducted to form a strategy in effort to help Nordease overcome the problem. Nordease, as one of the new players in the industry, sees there are a lot of other existing and newly emerged brands that can be definitely regarded as its either main or potential competitor leading to the tight competition. In order to survive in the coming days, the strategy for Nordease was generated through the use of 5C Situation Analysis, which examines both External and Internal Environment covering Company, Collaborators, Customer, Competitor, and Climate. Having finished analyzing the situation , the root cause was found out to be the lack of marketing activities, particularly promotional. Therefore, the proposed strategy is more likely a newly-formed Marketing Mix (Product, Promotion, Price, Place) supported by TOWS Matrix yet the emphasis is focused more on Promotional which will be realized through several programs. Keywords: Makerting, Product, Promotion, Place, Price
Co-Authors Dona Saphiranti