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All Journal The Indonesian Journal of Business Administration Journal of Visual Art and Design Jurnal Desain Interior Jurnal Arsitektur ZONASI The Indonesian Design Journal Healthy Journal Serat Rupa: Journal of Design
Dona Saphiranti
KK Manusia dan Ruang Interior, Fakultas Seni Rupa dan Desain, Institut Teknologi Bandung, Jalan Ganesa No.10, Bandung 40132, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences

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Business Strategy of Lily Catering in PT. Wilmar Cahaya Mandiri Cafeteria Kurniasari, Fita; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Lily catering is a catering service provider in Kota Pontianak. In Desember 2015 Lily catering was open a cafeteria located in PT. WILMAR Cahaya Indonesia Factory. In this cafeteria Lily catering provide food for PT. WILMAR Cahaya Indonesia’s employees. However the sales in the cafeteria do not as expected. Lily catering is facing difficulties to reach the market in PT. WILMAR Cahaya Indonesia. The exchange eating coupon in second month is low, because there is some of competitor that offers the same product as Lily catering. They are earlier competitor in the area. To find out the root cause of Lily catering cafeteria business issues, Lily catering conduct analysis from external factors and internal factors. The method used for external analysis was Consumer Survey and Porter's Five Forces. For the internal analysis we used Segmentation, Targeting and Positioning (STP) analysis and Marketing-Mix 7P analysis. Based on those analyses, we found that the marketing mix analysis not match with the market, it cause Lily catering enable to reach the intended sales. The strategy that the Lily catering does is by proposed new marketing mix. The action plan were made so that Lily catering can start implement the new strategy as soon as possible to reach the market and grow. Keyword: Culinary business, cafeteria, business strategy
Proposed Marketing Strategy for Nordease Pradhana, Ferialdi Rasoni; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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The research was conducted to form a strategy in effort to help Nordease overcome the problem. Nordease, as one of the new players in the industry, sees there are a lot of other existing and newly emerged brands that can be definitely regarded as its either main or potential competitor leading to the tight competition. In order to survive in the coming days, the strategy for Nordease was generated through the use of 5C Situation Analysis, which examines both External and Internal Environment covering Company, Collaborators, Customer, Competitor, and Climate. Having finished analyzing the situation , the root cause was found out to be the lack of marketing activities, particularly promotional. Therefore, the proposed strategy is more likely a newly-formed Marketing Mix (Product, Promotion, Price, Place) supported by TOWS Matrix yet the emphasis is focused more on Promotional which will be realized through several programs. Keywords: Makerting, Product, Promotion, Place, Price
Priority Analysis of Business Unit in S.M.A.R.T Community Portal Shiddieq, Muhammad Fajar; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract.PT.DAP plans to launch the S.M.A.R.T Community portal with 8 main features. Portal was launched to increase NetHost user loyalty while increasing average revenues per user. With these features, S.M.A.R.T Community portal will be operated with 6 paid services, each of them has potential advantages as well as different initial capital requirements. The problem, PT.DAP does not have sufficient capital resources to launch simultaneously across business units.Therefore, the research will analyze each business unit based on four sets of tools aimed at determining the best business units that should be prioritized for launch. They are capital budgeting, market analysis, product life cycle, and initial capital requirements. Prioritization is done based on sequences. If after analysis, the business is more profitable by one of analysis method, then it will be prioritized first. If there are results with two or more business units has same or approaching result, then it needs additional tools with subsequent analysis.Data are obtained from surveys that were conducted for research and third-party data. Result of this study is recommendation of business units priority of S.M.A.R.T Community portal. To help complete the next action for PT. DAP, research is also recommending the release schedule for each business unit based on time and circumstances.Keywords: business unit, capital budgeting, market analysis, product life cycle, business unit priority
Marketing Strategy Planning for Mangga Keuken Production House Nataprawira, Achmad Baehaki; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Micro, Small and Medium Enterprises in many industrialized countries such as Japan and the United States of America proved to be a strong pillar in the national macro economy. The role or contribution of SMEs in economies is large enough, especially in providing employment. Bandung city has now been referred to as Indonesia's city of creative industry because of the creative ideas from his indie music, clothing distribution to the culinary industry. One of the creative industries rapidly growing is culinary industry. Culinary business is a business opportunity that will never die because people need food to live. Mangga Keuken is a brand that researchers have engaged in the culinary industry, as businesses started by necessity, a hobby and as a connoisseur of the culinary itself. Mangga Keuken stood at the end of 2012. In a mid a very dynamic culinary trend Mangga Keuken offers products with the concept that refers to the original taste. Departing from the idea of the concept, the product of Mangga Keuken specialized in: cookies, pastries and cakes.The objective of this study is to formulate Mangga Keuken’s marketing strategy to increase consumer’s trust in its product, as well as the methods and the right system reform in the face of competition in the market at present and in the future.The research method used in this research is descriptive analysis method with a case study approach conducted to describe the situation that occurred in the business world that moves at a culinary business with Mangga Keuken as its main object. Object under study is the situation of the business environment externally and internally used as a basis for analyzing marketing strategies to increase sales. Quantitative and qualitative approach done by surveys that requesting information from respondents selected as a sample to represent the entire population using a questionnaire with individual unit of analysis.The result of this study is the business solutions in accordance with the resources owned by the company at this time is to establish cooperation (Partnership) so as to have the distribution channels to market their products to a wider market and register the company and its products to the legal entity so that consumers and potential consumers have more faith in products of Mangga Keuken. To be known by the customers, Mangga Keuken should have a unique packaging and display at the store must be interesting for costumer, so they will be attracted to come to the booth and when the try the product, they’ll love the product and then buy it. To reach the outside customer, Mangga Keuken can use twitter, facebook, instagram or other social media. Key Words: Production House, Mangga Keuken, Marketing Strategy, Partnership
Analysis On The Influence of Product and Service Development To Customer Satisfaction Puspitaningsih, Ratna; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Nowadays there are many shoes especially woman’s shoes are sold in the market. Woman’s shoes sold in a variety of variants in term of prices, models, colors, function, size, and product quality. Based on the eight brands of local designers, Yongki Komaladi is the local brand that is used for comparison to KittyCats. Yongki Komaladi is chosen because it has similarities in the variety of its product variants which sell all types of shoes and the existence of Yongki Komaladi is already well known by the public. KittyCats needs attributes data on customers satisfaction of the shoes that will be implemented to KittyCats products. To receive these data, it needs survey of the customer satisfaction in women’s shoe products. Based on the results of multiple regression analysis, the independent variables that have the most influences effect to the dependent variable is the X1 (product excellence) variable with a coefficient of 0.302. In the other hand, based on the calculation of percentage of index number on those all three variables, product excellence and customer satisfaction are mostly located in the high category between 70.01 - 100.00. Based on multiple regression analysis and percentage of index number, the root of most problems which affecting the level of customer satisfaction is product excellence. The business solution alternatives are based on the root problems that occur in Yongki Komaladi. So variable product excellence becomes a priority that must be corrected before the variable service excellence. Based on the recommended alternative solutions, this research focused on product excellence variables with the highest priority by taking three solutions alternative from each indicator with the highest percentage value index numbers. The implementation plan for KittyCats is done based on priority of alternative solutions of each  indicators.  The implementation plan are size excellence (the right size, size in accordance with the national standard, and size bigger than 35), durability excellence (shoes that not easily damage, good quality material, and resist for all condition), comfort excellence (not blisters, soft and tender, and convenient to use in a long time), and model excellence (elegant, up to date, and simple model). Key Words: KittyCats, product excellence, service excellence, customer satisfaction
Kajian terhadap Sarana Duduk Publik Kampus dengan Pendekatan Perilaku dan Aktivitas Warga Kampus (Studi Kasus pada Kampus Institut Teknologi Bandung Ganesha) Arianti Ayu Puspita; Dudy Wiyancoko; Dona Saphiranti
Journal of Visual Art and Design Vol. 5 No. 1 (2013): ITB Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/itbj.vad.2013.5.1.1

Abstract

This research is motivated by a number of outdoor public furniture, which is not functional, not in place and even unused. The expected result is the discovery of a tendency of design criteria to sit to meet the needs of students. "Sunken Court" was the first major project from seven planning areas  and  a case method in this paper. Three theories of human behavior from Elizabeth D. Hutchison, Christopher Alexander and Edward T. Hall are used as an approximation method to observe students activities at seven case areas in Institut Teknologi Bandung. Those theories are used in observation step according to environmental dimensions, time dimensions and personal dimensions, and the results are 15 design principles references about seating facilities from human behavior aspects and produce the tendency of seating facilities design. The outputs of observation from seven case areas are arranged in appendix so it can be used for the next research.  
Pengaruh Variabel Interior dan Musik Terhadap Persepsi Pengalaman Romantis Pengunjung Kafe Andrianto Andrianto; Prabu Wardono; Dona Saphiranti
Journal of Visual Art and Design Vol. 8 No. 1 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.1.3

Abstract

Suasana interior kafe yang dapat memberikan pengalaman romantis diperlukan oleh pengunjung yang berpasangan. Pada penelitian sebelumnya, pengaruh dari variabel pendukung pengalaman romantis dijelaskan secara terpisah, untuk itu penelitian ini menguji kombinasi dari variabel warna meja, musik, dan pencahayaan terhadap persepsi pengalaman romantis. Dua puluh pasang responden dilibatkan untuk menilai kondisi dari kombinasi variabel yang paling efektif dalam mendukung suasana romantis di dalam kafe. Hasil penelitian yang didapat secara umum adalah warna merah pada meja dan jenis musik klasik lebih dapat menciptakan persepsi pengalaman romantis dibandingkan dengan warna ungu pada meja dan jenis musik jazz. Dalam mendukung stimulus atau variabel berupa warna dan musik digunakan pencahayaan dengan intensitas pencahayaan redup. Kesimpulan tersebut didasarkan pada respon persepsi yang diberikan subjek penelitian dimana variabel warna interior dengan warna merah memiliki nilai rata-rata yang lebih tinggi dibandingkan warna ungu. Hal yang sama terjadi pada pemilihan musik dimana jenis musik klasik mendapatkan nilai rata-rata yang lebih tinggi dibandingkan dengan jenis musik jazz.Kata Kunci: intensitas cahaya; jenis music; kafe; persepsi pengalaman romantis; warna meja.Influence of Interior and Music Variables in Romantic Experience Perception of Café VisitorsAbstract. The atmosphere of a café interior that gives a romantic experience is desirable for couples in love. In this preliminary research, a number of aspects supporting a romantic experience were investigated by combining three variables (table color, music and lighting) that influence the perception of a romantic experience. Twenty couples of respondents were involved to consider the conditions of these variables in creating a romantic atmosphere in a café. The findings generally showed that tables with a red color and classical music are better able to create the perception of a romantic experience than purple tables and jazz music. Variation of light intensity (dimming) was used to support the stimulus of the variables of color and music. The response from the research subjects revealed that the use of the color red in the interior yielded a higher average score compared to the use of the color purple. The same occurred for the music choice, in which classical music gained a higher average score compared to jazz.Keyword: café; lighting intensity; music; perception of romantic experience; table color.
Literature Review: Pengaruh Elemen Desain Ruang Capsule Hotel Terhadap Faktor Psikologis Konsumen Angelia Vina Monica; Dona Saphiranti
Jurnal Desain Interior Vol 7, No 1 (2022)
Publisher : Pusat Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j12345678.v7i1.13068

Abstract

Ruang pada capsule hotel merupakan ruang tertutup dengan luasan yang terbatas sehingga desain ruang interior kapsul dalam membentuk pengalaman ruang memiliki peran yang penting dalam memberikan kenyamanan bagi psikologis konsumen. Hal ini dapat mempengaruhi Marginal Willingness to Pay (MWTP) dari konsumen. Tujuan dari literature review ini adalah untuk mengetahui bagaimana elemen-elemen desain interior pada ruang sempit khususnya capsule hotel membentuk pengalaman ruang yang dapat mempengaruhi psikologis konsumen, dimana hal ini dapat mempengaruhi perilaku konsumen dalam membeli. Metode: Literature review berdasarkan topik terkait. Analisa dilakukan terhadap 8 jurnal penelitian dengan 3 jurnal penelitian yang membahas tentang consumer behaviour dan 5 jurnal penelitian yang membahas mengenai 5 elemen desain interior. Pembahasan: Kelima elemen desain interior tersebut mempengaruhi persepsi ruang yang dialami oleh konsumen. Hal ini mempengaruhi kenyamanan konsumen ketika menginap di capsule hotel. Pengalaman yang dirasakan oleh konsumen ini kemudian mempengaruhi post purchase evaluation sehingga penting untuk dikaji. Kesimpulan: Faktor psikologis konsumen merupakan faktor yang berada di bawah alam sadar dan tidak disadari oleh konsumen namun memiliki pengaruh terhadap post purchase evaluation konsumen. Pemahaman mengenai consumer behaviour merupakan hal yang penting dan perlu untuk terus dikaji seiring dengan perkembangan industri pariwisata.
Analisa Pengaruh Pandemi Covid-19 Terhadap Ruang Kerja Perkantoran Aida - Fauziyyah; Dona - Saphiranti
Jurnal Arsitektur ZONASI Vol 5, No 2 (2022): Vol 5, No 2 (2022): Jurnal Arsitektur Zonasi Juni 2022
Publisher : KBK Peracangan Arsitektur dan Kota Program Studi Arsitektur Fakultas Pendidikan Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaz.v5i2.40321

Abstract

Pada tahun 2019 akhir dunia digemparkan oleh wabah yang berasal dari Wuhan, China. Wabah ini dikenal dengan Covid-19. Indonesia mulai terkena wabah Covid-19 pada 2 Maret 2020 hingga saat ini. Virus Covid-19 merupakan virus dengan tingkat penyebaran yang cepat, virus ini dapat menyebar melalui droplets atau percikan air liur yang berukuran 5-10 mikron. Pandemi Covid-19 membuat banyak perubahan yang terjadi pada masyarakat Indonesia, di antaranya yaitu social distancing dan work from home. Beberapa kebijakan tersebut diputuskan oleh pemerintah untuk memutuskan penyebaran virus Covid-19. Perkantoran merupakan salah satu sektor yang terkena dampak dari pandemi Covid-19, dikarenakan salah satu penyebaran tercepat virus Covid-19 terjadi di perkantoran. Sehingga dampak dari pandemi Covid-19 telah mengubah cara bekerja di kantor yang berfokus pada social distancing, dan keamanan lingkungan kerja bagi pekerja di kantor. Peran desain interior menjadi signifikan dalam penataan ruang kerja di perkantoran pada masa pandemi. Desain interior memperkenalkan konsep baru dalam penataan ruang kerja yang lebih mengedepankan social distancing, dan keamanan lingkungan kerja bagi pengguna kantor. Penelitian ini membahas bagaimana hikmah pandemi Covid-19 dalam mengubah kreatifitas dari konsep yang selama ini ada, dalam penataan furnitur di ruang kerja atau ruang rapat dan penerapan desain touchless di kantor agar produktifitas dan ketenangan dalam bekerja dapat dirasakan para pengguna kantor. Penelitian ini menggunakan metode deskriptif dengan pendekatan kajian literatur. Pengumpulan data dengan menggunakan studi pustaka dan kajian teoritis dari berbagai sumber. Penelitian ini diharapkan dapat memberikan suatu solusi desain interior khususnya pada area kerja yang berkaitan dengan social distancing dan keamanan penggunanya.
Intersection of Tradition and Well-Being: Bilqis, Farikha; Vidyarini, Etika; Larasati, Mutiara Ayu; Ramadin, Tendy Yulisca; Saphiranti, Dona; Pasaribu, Yannes Martinus
Jurnal Desain Indonesia. Vol 6 No 2 (2024): Design Thinking In The Era Of Artificial Intelligence, Can humanity be replaced?
Publisher : Aliansi Desainer Produk Industri Indonesia (ADPII)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52265/jdi.v6i2.522

Abstract

This study examines the intricate interrelationship between tradition, economic necessity, and physical health among women potters in Pagerjurang, Indonesia, who utilize a distinctive tilted pottery wheel technique. A mixed-methods approach, including ethnographic and the nordic body map questionnaire, was employed in order to investigate the impact of this traditional practice on the sitting posture and musculoskeletal issue of the potters. The study reveals that deeply entrenched social norms have shaped the evolution of pottery-making techniques, resulting in the design of perbot miring, a tilted pottery wheel that has become central to the Pagerjurang community's cultural identity and economic sustainability. Despite the reported physical discomfort, practice persists due to its cultural significance and economic importance. While initial observations suggested potential correlations between age, years of work, and physical complaints, statistical analysis showed weak, non-significant relationships. This research provides a foundation for future studies on ergonomic interventions that could preserve cultural practices while addressing physical health concerns in traditional pottery making in Pagerjurang.
Co-Authors Achmad Baehaki Nataprawira Adinda Januardani Aida - Fauziyyah Andrianto Andrianto Angelia Vina Monica Arianti Ayu Puspita Astrid Ginayatunisa Bilqis, Farikha Dudy Wiyancoko Ferialdi Rasoni Pradhana Fita Kurniasari Ignatius Deo Grasianto Muhammad Fajar Shiddieq, Muhammad Fajar Mutiara Ayu Larasati, Mutiara Ayu Prabu Wardono Ratna Puspitaningsih Satria Putra, Chanra Tendy Y. Ramadin Tiannisabri, Meiya Vidyarini, Etika Yannes Martinus Pasaribu