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Alfitri Jayanti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Manajemen Bisnis

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ANALISIS PENGARUH PRODUCT PLACEMENT TERHADAP WORD OF MOUTH ATAS MEREK SPEEDY PADA ACARA LIVE SHOW NBL INDONESIA Alfitri Jayanti; Rohmat Dwi Jatmiko; Sri Nastiti Andharini
Manajemen Bisnis Vol. 4 No. 2 (2014): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v4i2.5288

Abstract

The research aims to analyze the effect of product placement on word of mouth at NBL Indonesia. Population is audience of NBL Indonesia. Sample taken were 100 respondents using purpossive sampling method. Simple Linear Regression used as an analytical tool. The result shows that product placement has a positive effect on word of mouth.  Keywords: Product Placement, and Word of Mouth, NBL Indonesia
Co-Authors Rohmat Dwi Jatmiko Sri Nastiti Andharini