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PEMASARAN KEWIRAUSAHAAN DAN KINERJA USAHA MIKRO KECIL DAN MENENGAH Andharini, Sri Nastiti
Journal of Innovation in Business and Economics Vol 3, No 2 (2012)
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Small industry has a considerable role in the manufacturing sector in terms of the number of business units, the absorptive capacity of the workforce and supporting household income ladder. Distrust of the ability of micro, small and medium enterprises (UMKM) in the era of globalization, free-market-oriented mechanism is quite reasonable, because of the limitations that exist within the group. UMKM performance can be improved and developed, the UMKM have to do some things, namely to develop marketing objectives, develop the marketing area, the sale price appropriate packaging, developing marketing channels, maintain the typical product, develop a range of products and packaging, pay attention to the wants and needs of consumers

IbM USAHA JAHITAN DAN PENGELOLAAN KAIN PERCA Retna Rahadjeng, Erna; Wahjuni Latifah, Sri; Nastiti Andharini, Sri
Jurnal Dedikasi Vol 12 (2015): Mei
Publisher : Direktorat Penelitian dan Pengabdian Kepada Masyarakat

IbM USAHA JAHITAN DAN PENGELOLAAN KAIN PERCAErna Retna Rahadjeng1, Sri Wahjuni Latifah2, Sri Nastiti Andharini31,2,3Fakultas.Ekonomi & Bisnis, Universitas Muhammadiyah MalangEmail : erna_retna@yahoo.co.id, yuni.latifah14@gmail.com, nandharini@yahoo.comABSTRAKKelompok usaha kecil yang terbentuk di Desa Tegalgondo menghasilkan kelompok usaha yang mengelola kain perca dari sisa kain para penjahit yang ada di sekitar desa untuk dimanfaatkan menjadi asesoris dan pernak pernik hiasan. Kendala yang dihadapi dalam mengelola usaha terutama masalah inovasi produk, pemasaran dan keuangan, karena selama ini mitra menjual produknya belum tercatat secara detail karena begitu produk terjual uangnya langsung dibelikan bahan dan alat, sedangkan untuk memasarkan produk kelompok usaha masih belum berani menawarkan ke konsumen langsung, hanya menitipkan ke penjual asesoris yang biasa menjual di pasar minggu di Kota Malang. Melalui kegiatan pengabdian, kelompok usaha pengelolaan kain perca ditingkatkan motivasi wirasuahanya setelah diadakan pelatihan dengan mendatangkan pakar dalam pengelolaan kain perca maupun pelatihan oleh tim pelaksana. Kegiatan yang dilakukan pada kelompok usaha di Desa Tegalgondo dibidang produksi yaitu dengan memberikan pelatihan secara rutin pengolahan kain perca selama 12 minggu. Kelompok dapat memproduksi sarung bantal kursi, dompet, tas, sajadah, dan bedcover. Berikutnya dilakukan pelatihan bidang pemasaran dan praktik pemasaran melalui dirrect selling, on line maupun promosi melalui pameran-pameran UKM. Pelatihan administrasi dan keuangan telah dilakukan tim dan untuk menyusun laporan keuangan sederhana bagi UKM. Disamping pelatihan dan pendampingan, telah memberikan bantuan modal kerja berupa uang dan bahan untuk produksi awal. Selain itu telah diberikan bantuan mesin jahit Besar untuk proses produksi bedcover dan tas. Sampai saat ini penjualan produk sudah dilakukan meski masih terbatas di daerah sekitarnya dan anggota kelompok UKM ini. Namun demikian prospek permintaan produk dari konsumen sangat besar, terbukti penjualan sudah mulai nampak dan cenderung meningkat setiap bulan.Kata kunci: UKM.limbah kain perca, pelatihan,pendampingan

ANALISIS PENGARUH PRODUCT PLACEMENT TERHADAP WORD OF MOUTH ATAS MEREK SPEEDY PADA ACARA LIVE SHOW NBL INDONESIA Jayanti, Alfitri; Jatmiko, Rohmat Dwi; Andharini, Sri Nastiti
Manajemen Bisnis Vol 4, No 2 (2014): October
Publisher : Department of Management

The research aims to analyze the effect of product placement on word of mouth at NBL Indonesia. Population is audience of NBL Indonesia. Sample taken were 100 respondents using purpossive sampling method. Simple Linear Regression used as an analytical tool. The result shows that product placement has a positive effect on word of mouth. Keywords: Product Placement, and Word of Mouth, NBL Indonesia

IbM USAHA JAHITAN DAN PENGELOLAAN KAIN PERCA Erna Retna Rahadjeng; Sri Wahjuni Latifah; Sri Nastiti Andharini
Jurnal Dedikasi Vol. 12 (2015): Mei
Publisher : Direktorat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/dedikasi.v12i0.2479

IbM USAHA JAHITAN DAN PENGELOLAAN KAIN PERCAErna Retna Rahadjeng1, Sri Wahjuni Latifah2, Sri Nastiti Andharini31,2,3Fakultas.Ekonomi & Bisnis, Universitas Muhammadiyah MalangEmail : erna_retna@yahoo.co.id, yuni.latifah14@gmail.com, nandharini@yahoo.comABSTRAKKelompok usaha kecil yang terbentuk di Desa Tegalgondo menghasilkan kelompok usaha yang mengelola kain perca dari sisa kain para penjahit yang ada di sekitar desa untuk dimanfaatkan menjadi asesoris dan pernak pernik hiasan. Kendala yang dihadapi dalam mengelola usaha terutama masalah inovasi produk, pemasaran dan keuangan, karena selama ini mitra menjual produknya belum tercatat secara detail karena begitu produk terjual uangnya langsung dibelikan bahan dan alat, sedangkan untuk memasarkan produk kelompok usaha masih belum berani menawarkan ke konsumen langsung, hanya menitipkan ke penjual asesoris yang biasa menjual di pasar minggu di Kota Malang. Melalui kegiatan pengabdian, kelompok usaha pengelolaan kain perca ditingkatkan motivasi wirasuahanya setelah diadakan pelatihan dengan mendatangkan pakar dalam pengelolaan kain perca maupun pelatihan oleh tim pelaksana. Kegiatan yang dilakukan pada kelompok usaha di Desa Tegalgondo dibidang produksi yaitu dengan memberikan pelatihan secara rutin pengolahan kain perca selama 12 minggu. Kelompok dapat memproduksi sarung bantal kursi, dompet, tas, sajadah, dan bedcover. Berikutnya dilakukan pelatihan bidang pemasaran dan praktik pemasaran melalui dirrect selling, on line maupun promosi melalui pameran-pameran UKM. Pelatihan administrasi dan keuangan telah dilakukan tim dan untuk menyusun laporan keuangan sederhana bagi UKM. Disamping pelatihan dan pendampingan, telah memberikan bantuan modal kerja berupa uang dan bahan untuk produksi awal. Selain itu telah diberikan bantuan mesin jahit Besar untuk proses produksi bedcover dan tas. Sampai saat ini penjualan produk sudah dilakukan meski masih terbatas di daerah sekitarnya dan anggota kelompok UKM ini. Namun demikian prospek permintaan produk dari konsumen sangat besar, terbukti penjualan sudah mulai nampak dan cenderung meningkat setiap bulan.Kata kunci: UKM.limbah kain perca, pelatihan,pendampingan

ANALISIS PENGARUH PRODUCT PLACEMENT TERHADAP WORD OF MOUTH ATAS MEREK SPEEDY PADA ACARA LIVE SHOW NBL INDONESIA Alfitri Jayanti; Rohmat Dwi Jatmiko; Sri Nastiti Andharini
Manajemen Bisnis Vol. 4 No. 2 (2014): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v4i2.5288

The research aims to analyze the effect of product placement on word of mouth at NBL Indonesia. Population is audience of NBL Indonesia. Sample taken were 100 respondents using purpossive sampling method. Simple Linear Regression used as an analytical tool. The result shows that product placement has a positive effect on word of mouth. Keywords: Product Placement, and Word of Mouth, NBL Indonesia

ANALYSIS OF CONSUMER DIFFERENCES IN DECIDING TO CHOOSE RETAIL MIX IN CONVENIENCE STORE Sri Nastiti Andharini; Marsudi Marsudi
Manajemen Bisnis Vol. 9 No. 2 (2019): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v9i2.10512

The purpose of this study was to analyze and test the differences in consumers in choosing retail mix at convenience stores at Giant Malang Olympic Garden and Hypermart Malang Town Square. The research conducted was descriptive research, with the technique of data collection used was a questionnaire. While the data analysis used is discriminant analysis.The results showed that there was a difference between consumers choosing retail mix at convenience stores at Giant Malang Olympic Garden and Hypermart Malang Town Square. What distinguishes consumers from choosing a retail mix at a convenience store at Giant Malang Olympic Garden and Hypermart Malang Town Square is offering various types of products, affordable prices, attractive discounts, providing a oduct catalog that makes it easier for consumers to choose products that will purchased, offering a bundling program (getting free other products that are usually packaged with the main product sold) on certain products, strategic locations (in the city center), always maintained conditions (neat, clean, and always paying attention interior design inside the store).

MODEL OF DEVELOPMENT OF QUALITY OF HIGHER EDUCATION SERVICES IN IMPROVING STUDENT SATISFACTION (STUDY AT MUHAMMADIYAH UNIVERSITY MALANG) Sri Nastiti Andharini; Marsudi Marsudi; Nurjannah Dewi
Manajemen Bisnis Vol. 10 No. 2 (2020): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v10i2.15946

The initial research that has been conducted aims to know the quality of college education services and know the possible quality of college education services to improve student satisfaction. In further research that has been conducted aims to determine the concept model of development of quality education services to improve student satisfaction, and create operational standards procedures (SOP) quality services education services that can be done to improve student satisfaction. In the initial study, the data collection technique used was questionnaire distributed to 255 respondents, with purposive sampling. The criteria used are active students, at least semester 3 in the Management Study Program. For further research is used focus discussion group to key person, namely faculty leaders and study programs, using quota sampling. Based on the results of the scale range obtained results, reliability, responsiveness, assurance, empathy, and physical evidence in the category of good. Based on the results of logit regression: simultaneously the dimension of service quality affects student satisfaction, while partially affecting student satisfaction is the conformity of curriculum and materials taught to the needs of students, assignments provided useful, academic supervisors have adequate competence, the existence of unit / insurance for students, care and special daily from lecturers / instructors to students who have academic difficulties, academic supervisors open consulting services for students, neatness and sympathetic lecturers / instructors, and academic officers. Based on the results of discussions with key persons, to improve student satisfaction, need to be improved and developed marketing mix of services through the resulting services, process, distribution, people, physical facilities.

The Effect of Store Atmosphere on Impulse Buying Mediating Positive Emotion: Case Study of Guardian’s Customers at Olympic Garden Mall) Ova Nia Amalia; Marsudi Marsudi; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 01 (2021): MARCH
Publisher : Universitas Muhammadiyah Malang

The purpose of this study was to describe the role of positive emotion in mediating the effect of store atmosphere on impulse buying at the Guardian Store at Mall Olympic Garden in Malang. The population in this study were the Guardian visitors at Mall Olympic Garden. The sample in this study was 120 respondents using purposive sampling. The analysis technique used is the scale range, path analysis, and single test. The results showed that store atmosphere has a positive and significant influence on impulse buying, store atmosphere has a positive and significant influence on positive emotion, positive emotion has a positive and significant effect on impulse buying and positive emotion can be a mediating variable between the influence of store atmosphere on impulse buying

The Effect of Trust and Service Quality on Customer Loyalty of Goods Delivery Services : (Case Study at PT. Tiki Jalur Nugraha Ekakurir) Muhammad Chalid Rasyidy; Widayat Widayat; Sri Nastiti Andharini
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 1 No. 02 (2021): JUNE
Publisher : Universitas Muhammadiyah Malang

This study aims to determine how the influence of trust and service quality on customer loyalty of PT. Tiki Jalur Nugraha Ekakurir (PT. JNE). This research was conducted on customers who have used freight forwarding services in JNE, located at Jl. Pajajaran 17B, Malang City with the number of respondents taken using accidental sampling techniques so that the number of respondents was 100 people. Data collection using questionnaires and data measurement used is the Likert scale. The test instruments in this study were validity and reliability tests, and for data analysis techniques used classical assumption tests, multiple linear regression analysis and hypothesis testing. The results of this study can be seen that there is a positive and significant partial influence between trust and service quality on customer loyalty. The simultaneous influence of the variable trust and service quality has a significant and positive effect on customer loyalty of PT. Tiki Jalur Nugraha Ekakurir.

The Influence of Service Quality on Customer Satisfaction Mediated by Customer Loyalty : (Study on Garnier Customers In Malang City) Deva Nur Marifah; Rohmat Dwi Jatmiko; Sri Nastiti Andharini
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 01 (2022): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i1.20696

The purpose of this study is to describe and examine the effect of customer perceptions of Garnier service quality on customer satisfaction mediated by customer loyalty. The data analysis technique used path analysis. The results of this study indicate that service quality and customer loyalty has a positive and significant effect on Garnier’s customer satisfaction. The results of the analysis show that the customer's perception of the quality of Garnier can be seen in a good category. Garnier customer satisfaction is in the satisfied category. Garnier customer loyalty is in the loyal category. Service quality affects customer satisfaction, meaning that the better the quality of Garnier, the more customer satisfaction will increase. Customer satisfaction affects customer loyalty, meaning that with increasing customer satisfaction, customer loyalty will increase.

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