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All Journal Journal of Management and Business Review Jurnal Manajemen Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan
Rohmat Dwi Jatmiko
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA USAHA KECIL Rohmat Dwi Jatmiko
Journal of Management and Business Review Vol 11, No 1 (2014)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v11i1.55

Abstract

Penelitian tentang ciri budaya organisasi yang berkembang dikaitkan dengan kinerja Usaha Kecil (UK) belum banyak dilakukan. Penelitian bertujuan menganalisa dan menguji pengaruh ciri budaya organisasi terhadap kinerja UK. Analisis SEM menemukan adanya ambiguitas orientasi system ciri budaya antara “adaptability” yang fleksibel terhadap lingkungan eksternal dengan ciri budaya “consistency” yang cenderung mengendalikan stabilitas internal yang kuat dan kurang fleksibel terhadap lingkungan, dan terjadi dysfunctional culture karena budaya organisasi berpengaruh lemah positip signifikan terhadap kinerja UK.
KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN SEBAGAI ANTESEDEN LOYALITAS PELANGGAN Rohmat Dwi Jatmiko
Manajemen Bisnis Vol. 2 No. 1 (2012): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v2i1.1484

Abstract

KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN SEBAGAIANTESEDEN LOYALITAS PELANGGANRohmat Dwi JatmikoFakultas Ekonomi dan Bisnis Universitas Muhammadiyah MalangE-mail: jetto@umm.ac.idABSTRACTThis study aims to analyze the influence of service quality on customer satisfaction and loyalty at theIslamic hospital Aisiyah Diponegoro Ponorogo (RSIADP). Data analyzed 116 unit of analysis ofquestionnaires distributed to 160 respondents from patient’s next of kin from a sample taken by quotasampling. The definition of customer in this study is the patient’s immediate family (father, mother, sonor daughter) who are waiting for patients hospitalized at least 2 consecutive days in the hospital.Structural equation modeling (SEM) with AMOS Version 5.0 procedure used to test the hypothesizedmodel showed that the quality of inpatient services significantly affect customer satisfaction andloyalty. The study found that more effective customer loyalty is built through quality of service thanthrough customer satisfaction.Keywords: quality of service, customer satisfaction, customer loyalty
ANALISIS PENGARUH PRODUCT PLACEMENT TERHADAP WORD OF MOUTH ATAS MEREK SPEEDY PADA ACARA LIVE SHOW NBL INDONESIA Alfitri Jayanti; Rohmat Dwi Jatmiko; Sri Nastiti Andharini
Manajemen Bisnis Vol. 4 No. 2 (2014): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v4i2.5288

Abstract

The research aims to analyze the effect of product placement on word of mouth at NBL Indonesia. Population is audience of NBL Indonesia. Sample taken were 100 respondents using purpossive sampling method. Simple Linear Regression used as an analytical tool. The result shows that product placement has a positive effect on word of mouth.  Keywords: Product Placement, and Word of Mouth, NBL Indonesia
The Effect of Advertising on Repatronage Intention with Brand Awareness and Brand Image as Intervening Variable Luana Auliya Rasmiko; Rohmat Dwi Jatmiko; Khusnul Rofida Novianti
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 2 No. 04 (2022): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i04.22757

Abstract

The purpose of this study was to examine the effect of advertisement on repatronage intention with brand awareness and brand image as an intervening variable at UD. Pari Kuning Banyuwangi. Data was taken using a google form on a sample of 120 respondents using purposive sampling, from the population in the form of consumers who had seen advertisements and visited Pari Kuning agro-business and bistro. Based on the result of path analysis and hypothesis testing, it showed that advertisement, brand awareness, and brand image had a positive and significant effect on repatronage intention. Advertisements had a positive and significant effect on brand awareness and brand image. Brand awareness and brand image can mediate the effect of advertisement on repatronage intention.
Co-Authors Alfitri Jayanti Khusnul Rofida Novianti Luana Auliya Rasmiko Sri Nastiti Andharini