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All Journal Jurnal Manajemen Bisnis International Transactions on Education Technology (ITEE)
Faudzul Adzim
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PRODUK, HARGA, PROMOSI, SALURAN DISTRIBUSI, DAN PROSES TERHADAP KEPUTUSAN BRAND SWITCHING PADA KARTU TELEPON SELULER Faudzul Adzim
Manajemen Bisnis Vol. 4 No. 2 (2014): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v4i2.5290

Abstract

The research purposes are to analyses the effect of product, price, promotion, place, and process on brand switching decisions, and to determine dominant effect of those on brand switching decisions. Logistic regression of analysis was used as statistical analyses. The result showed that product, price, promotion, place, and process have a positive effect on brand switching decisions. Variable process has a dominant effect on brand switching decisions. The suggestions from this resesarch that the company should have many efforts to provide guarantee to satisfied customers by offering qualified product, giving gift or bonuses and decreasing the mobile card price. Keyword: Product, Price, Promotion, Place, Process, Brand Switching, Mobile Card.
Evaluating the Impact of Interdisciplinary Learning Factory Models on Innovation Skills Using Statistical Analysis Moyo, Kgomotso; Sucihatiningsih Dian Wisika Prajanti; Muhtarom, Muhtarom; Faudzul Adzim
International Transactions on Education Technology (ITEE) Vol. 4 No. 2 (2026): International Transactions on Education Technology (ITEE)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/itee.v4i2.1081

Abstract

This study examines the impact of interdisciplinary learning factory models on the development of students innovation skills in higher education environments that integrate academic learning with industrial practices. The increasing demand for graduates with strong innovative competencies highlights the need for interdisciplinary learning approaches that effectively bridge theoretical knowledge and real-world industrial applications within learning factory settings. The main objective of this research is to evaluate the influence of interdisciplinary learning factory models on key dimensions of innovation skills, including creative thinking, problem-solving, collaboration, and critical thinking abilities. A quantitative research design was employed using structured survey instruments administered to students participating in interdisciplinary learning factory programs, and the data were analyzed through statistical techniques, including descriptive analysis, reliability and validity testing, and inferential statistical methods to examine the relationships between variables. The findings indicate a significant and positive effect of interdisciplinary learning factory models on students innovation skills, demonstrating that integrated and collaborative learning environments effectively foster innovative competencies and enhance learning outcomes. These results suggest that interdisciplinary learning factory models represent a powerful educational strategy for strengthening innovation-oriented skills in higher education, offering theoretical contributions to learning factory research and practical implications for educational institutions in designing interdisciplinary learning frameworks that support sustainable innovation and alignment with industry needs.
Co-Authors Moyo, Kgomotso Muhtarom Sucihatiningsih Dian Wisika Prajanti