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Evi Zulfia
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Economics, Econometrics & Finance

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PENGARUH PERCEIVED CREDIBILITY OF PRODUCT INFORMATION, HEDONIC SHOPPING MOTIVATION, DAN PERSONALITY TERHADAP IMPULSIVE BUYING DAN ONLINE BUYING FREQUENCY PADA PRODUK UKM KERAJINAN LOGAM WIROTOCRAFT KOTAGEDE YOGYAKARTA IBN Udayana; Evi Zulfia
Jurnal Manajemen Vol 7 No 1 (2017): JURNAL MANAJEMEN VOL. 7 NO. 1 JUNI 2017
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v7i1.267

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived credibility of product information, hedonic shopping motivation, personality and impulsive buying terhadap Online Buying Frequency dan impulsive buying pada produk UKM Kerajinan Logam Wirotocraft Kotagede Yogyakarta. Populasi dalam penelitian ini yaitu konsumen Kerajinan Logam Wirotocraft Yogyakarta yang berbelanja on line dengan 150 responden. Metode pengambilan data menggunakan kuesioner. Teknik analisis yang digunakan adalah Structural Analysis Modelling (SEM). Hasil penelitian menunjukkan Perceived Credibility Of Product Information, Hedonic Shopping Motivation dan Personality berpengaruh positif terhadap Online Buying Frequency dan impulsive buying.
Co-Authors Ida Bagus Nyoman Udayana