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Leonita Agustina
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Economics, Econometrics & Finance

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PENGARUH PENJUALAN ADAPTIF, KEMAMPUAN MENDENGAR DAN ORIENTASI PELANGGAN TERHADAP KINERJA TENAGA PENJUAL JASA HOTEL BINTANG 4 & 5 DI YOGYAKARTA Leonita Agustina
Jurnal Manajemen Vol 6 No 1 (2016): JURNAL MANAJEMEN VOL. 6 NO. 1 JUNI 2016
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v6i1.204

Abstract

The purpose of this exploratory was to examine the possible impact of the content adaptive selling, listening and customer orientation, based sales performance. Eighty eight sales people were surveyed by questionnaire. Result indicated that adaptive selling positively influence sales performance. Listening positively influence sales performance. Customer orientation positively influence sales performance. Listening is a stronger influence on sales performance. All result was using a hipotesis test. Keywords : adaptive selling, listening, customer orientation.
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