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Wendri Rusli
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Riset Manajemen dan Bisnis

 1 
SIKAP MASYARAKAT TERHADAP PRODUK DETERJEN DI KOTA YOGYAKARTA Wendri Rusli
Jurnal Riset Manajemen dan Bisnis Vol 6, No 2 (2011): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2011.62.65

Abstract

This study examines the effect ofadvertisement, brand, dan product quality on society attitudein Yogyakarta. Thesampleis drawn with a stratified random precedure, resulted on therespondents 100 fromyogyakarta society. Using Ajzen and Fishbein analysis, the results showthat advertisement, brand, and product qualityinfluence on society’s attitude in Yogyakarta.Keywords: Advertisement, Brand, Product Quality, Attitude
PENGARUH MEREK DAN CITRA DIRI TERHADAP KEPUASAN KONSUMEN PRODUK TELEPON SELULER DI KOTAMADYA YOGYAKARTA Wendri Rusli
Jurnal Riset Manajemen dan Bisnis Vol. 6 No. 1 (2011): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v6i1.233

Abstract

ABSTRACT Thisstudy aims to analyze the effect of brand preference and self image congruency on customers satisfaction using seluler's telephonic product. This study uses survey methods. Survey’s region is at Yogyakarta city.The sampels used in this study are 100 respondents. This research uses multiple regression as its data analyses. The results show that self image congruency and brand preference influenceon customers satisfaction using seluler's telephonical product. Also, this study indicates that self image congruency’s role is more dominanton customer satisfaction. Keywords: self image congruency, brand preference, and consumer satisfaction
SIKAP MASYARAKAT TERHADAP PRODUK DETERJEN DI KOTA YOGYAKARTA Wendri Rusli
Jurnal Riset Manajemen dan Bisnis Vol. 6 No. 2 (2011): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v6i2.238

Abstract

ABSTRACT This study examines the effect of advertisement, brand, dan product quality on society attitude in Yogyakarta. The sample is drawn with a stratified random precedure, resulted on the respondents 100 from yogyakarta society. Using Ajzen and Fishbein analysis, the results show that advertisement, brand, and product quality influence on society’s attitude in Yogyakarta. Keywords: Advertisement, Brand, Product Quality, Attitude
Co-Authors Ahmad Saefudin Citra Ayudiati Gita Apriliana Retno Kurnianingsih