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All Journal At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam ISTIFHAM
Ulfa Khairina
Sekolah Tinggi Agama Islam Negeri Teungku Dirundeng Meulaboh
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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CONTENT COMMUNITIES BOOKSTAGRAMMER INDONESIA SEBAGAI MEDIA KOMUNIKASI PECINTA BUKU DI INDONESIA Ulfa Khairina
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 10, No. 1 (Juni 2019)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.069 KB)

Abstract

Bookstagrammer merupakan istilah yang digunakan untuk para pecinta buku yang aktif mengunggah foto dan menulis review buku di Instagram. Pada kajian ini, penulis menganalisa feeds (beranda) komunitas pecinta buku Gerakan One Week One Book dengan pendekatan kualitatif melalui metode wawancara tak langsung. Hasil penelitian menunjukkan bahwa bookstagram Indonesia memanfaatkan Instagram sebagai sarana silaturahmi dengan pengguna yang memiliki kesamaan hobi, membangun komunikasi kelompok melalui sosial media, dan memaksimalkan fungsi komunikasi massa melalui sosial media.
Tourism Department Communication Strategy in Promoting Sharia Tourism Objects in Simeulue Regency Muhammad Azhari; Ulfa Khairina; Andi Irawan
ISTIFHAM Vol 1 No 3 (2023): ISTIFHAM: Journal Of Islamic Studies
Publisher : Seutia Hukamaa Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71039/istifham.v1i3.38

Abstract

The Department of Culture and Tourism has been promoted through social media and print media and by holding national and international events inviting tourists to visit Simeulue Island. The impact of the promotion carried out by the Simeulue Regency Tourism Office, Simeulue Regency tourism is already known worldwide, especially water tourism (surfing). In 2019, more than a thousand foreign tourists visited Simeulue, but since 2020, due to the Covid-19 pandemic, the number of foreign tourists coming to Simeulue has decreased. This research aims to discover the communication strategy of the Tourism Department in Simeulue Regency in promoting local wisdom tourism and the obstacles faced by the Tourism Department in promoting local wisdom tourism destinations in Simeulue Regency. This research uses qualitative research methods with interview, observation and documentation techniques. Data analysis uses descriptive qualitative. The research shows that the communication strategy of the Tourism Office in Simeulue Regency in promoting local wisdom tourism is carried out by fostering tourist destinations owned by Simeulue Regency. Promotion is carried out through print media in the form of brochures, electronic television media broadcast on TV Aceh, festivals, events and expos, and social media by showing videos of tourist destinations via the YouTube channel. The obstacles faced by the Tourism Office in promoting local wisdom tourism destinations in Simeulue Regency are lack of budget for promotion, lack of understanding of human resources regarding developing tourism potential, lack of network and disruption of internet and electricity networks.
Co-Authors Andi Irawan Muhammad Azhari