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All Journal JSI: Jurnal Sistem Informasi (E-Journal) INTECOMS: Journal of Information Technology and Computer Science METIK JURNAL Jurnal Pengabdian Kepada Masyarakat (Mediteg) KLIK: Kajian Ilmiah Informatika dan Komputer Aptekmas : Jurnal Pengabdian Kepada Masyarakat The Indonesian Journal of Computer Science
Endang Lestari Ruskan
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Journal : The Indonesian Journal of Computer Science

 1 
Analisis Pengaruh Strategi Konten Sosial Media Terhadap Aplikasi Layanan Streaming Khairunnisa; Dedy Kurniawan; Ali Ibrahim; Endang Lestari Ruskan
The Indonesian Journal of Computer Science Vol. 12 No. 6 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i6.3597

Abstract

Social media marketing is becoming a key strategy for streaming applications. This study analyzes the content strategy of the Instagram account @Netflixid and its impact on customer loyalty. The study uses a quantitative approach with an online survey as a data collection method and Structural Equation Modeling (SEM)-Partial Least Squares (PLS) as a research method. The results show that content that reflects the behavior of followers and is animated is preferred by Netflixid audiences. This content strategy also has a positive impact on customer loyalty.
Analisis Kepuasan Pengguna pada Aplikasi Spotify di Kota Palembang dengan Menggunakan Metode Usability Tri Wulandari, Dinda; M. Rudi Sanjaya; Dedy Kurniawan; Endang Lestari Ruskan
The Indonesian Journal of Computer Science Vol. 14 No. 2 (2025): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v14i2.4778

Abstract

Usability level is one of the methods that can affect the comfort of mobile application users, and evaluation is very important to do. Spotify, as an app for listening to music and podcasts, has users from different parts of the world. The evaluation is carried out with the aim of improving the user experience, so that the application can evolve and be easier to use. The method applied in this evaluation is usability testing. The results obtained show that the Spotify application is of good quality, effective, efficient, and able to provide satisfaction to users, although there is still room for improvement to meet user expectations even better.
Co-Authors Ali Ibrahim Allsela Meiriza, Allsela Annisa Khoiriah Ardina Ariani Ariansyah Saputra Budiman S, M. Arif Deka Septa Nora Lisa Dwi Rosa Indah Fathoni Fauzan Ramli Saputra Hanny Caroline Iin Seprina Indah Dwi Rosa Indah, Dwi Rosa Indah Khairunnisa M Rudi Sanjaya Sanjaya M. Husni Syahbani M. Rudi Sanjaya Mgs Afriyan Firdaus Muhammad Argabzi Muhammad Rafie Chautie Muhammad Raihan Udda Rahmany Naretha Kawadha Pasemah Gumay Novitas Sari Pacu Putra Rafliandi Ardana Rahma Destriani RR. Ella Evrita Hestiandari Sanjaya, M. Rudi Solly Aryza Tharisa Antya Perdani Tri Wulandari, Dinda Yesi Handayani Yusak Maryunianta