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All Journal Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Jurnal Manajemen Kreatif dan Inovasi
Dhea Rizky Amelia
Universitas PGRI Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Familiarity Bias pada Perkembangan UKM Srabi Ngampin Ambarawa Rita Meiriyanti; Dhea Rizky Amelia
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 3 No 1 (2022): Periode Januari 2022 - JEMA
Publisher : Universitas Ngudi Waluyo

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Abstract

The purpose of this study were: to determine the familiarity bias in the development of the srabi’s SMEs Ngampin Ambarawa. This study uses a qualitative method with a phenomenological approach. The sample used in this study were srabi traders who are members of the Mekar Lestari SMEs, in Ngampin Village Ambarawa. This study gives the result that familiarity is a consideration for consumers in making decisions. Familiarity causes consumers to choose products in terms of what they think and know and understand. So the scope of the decision is based solely on the judgment that the product is known in advance. The role of word of mouth communication and the power of referral is to provide knowledge about srabi products so that later consumers are familiar and have a good understanding. The CSR developed by srabi Ngampin has a positive reputation and image so that it becomes the main non-financial capital and added value for Srabi's SMEs to be able to grow in a sustainable manner (sustainable development).
Faktor Kemudahan Pengguna, Manfaat, dan Risiko Terhadap Minat Penggunaan E-Wallet Dana Dalam Pembayaran Non-Tunai Dengan Keamanan Privasi Sebagai Variabel Intervening di Kota Semarang Oki Hernanda Yulyanto; Heri Prabowo; Dhea Rizky Amelia
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3013

Abstract

Science and technology continue to develop in a more sophisticated direction. One of the technological advances in the era of globalization is marked by the Dana e-wallet. The Dana e-wallet is one of the popular alternative digital payment transactions in Indonesia because of its ease of use, benefits, risks and privacy security. The impact offered in terms of user convenience, benefits, risks and privacy security makes people interested in using this e-wallet. The aim of this research is to determine the influence of user convenience, benefits and risks on interest in using the Dana e-wallet with privacy security as an intervening variable. This research uses a causality research design with a quantitative approach and a sampling technique using Non-Probability Sampling. The population in this research is the people in Semarang City. The number of samples taken was 100 respondents. The data analysis methods used are regression analysis, path analysis, and Sobel test. The data obtained in this research was then processed using the IBM SPSS Statistics 23 program.
Co-Authors Heri Prabowo Oki Hernanda Yulyanto Rita Meiriyanti