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ANALISA MANFAAT EKONOMI DAN PERAN LEMBAGA PETANI TAMBAK (Studi Deskriptif di Desa Ambeng-ambeng Watang rejo Kecamatan Duduk Sampeyan Kabupaten Gresik) Winarto; M. Husni Tamrin
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 20 Nomor 2
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v20i2.73

Fishery aquaculture activities become the core livelihood in some communities in rural areas. This study describes the value of economic benefits and the role of pond farming institutions in the community that became the needs and daily livelihoods. This research observes how the value of economic benefits and how the role of pond farming institutions in the Village of Ambeng-ambeng Watangrejo Duduk Sampeyan District Gresik.The results of this study conclude that the economic benefit value for the farmers is not profitable and even a loss. The role of farmer groups that have not yet had a good function. Group "Usaha Tani" is still not maximized in performing its role as economic institution of the community in the village Ambeng-ambeng Watangrejo Duduk Sampeyan District Gresik. Three indicators that they can play are the guidance of exchange of goods / barter, the guidance of how to pay, and as the identity of the community. But there are three other indicators that they have not done in their role as economic institutions that is as a guideline to determine food prices, buying and selling guidelines and use labor guidelines.

PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN (Studi Pada J&T Express Cabang Kalianyar Surabaya) Anggieta Rosyida; Winarto; Rini Fatmawati
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 24 Nomor 2
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v24i2.130

Customer loyalty is the key objective of a company since it is long-term and significantly influences the company’s existence. Shipping businesses, as service providers, are expected to pay attention to the requirements and wishes of clients who have established expectations. On the other hand, customer loyalty is difficult to achieve; therefore, businesses must employ a variety of strategies to achieve it. Service quality is one of the strategies employed in service organizations, and customer loyalty is believed to be established by offering excellent service quality. This study aimed to determine the effect of service quality on customer loyalty in J&T Express, Branch of Kalianyar-Surabaya. The hypothesis was that service quality has a significant impact on customer loyalty. The type of study was explanatory research, and the research method was quantitative with an associative approach. Questionnaires were used to gather data, and test data analysis was assisted by the SPSS application Customers who utilized J&T Express more than once and made deliveries between Surabaya’s cities were included in this study as samples. Hypothesis testing revealed that service quality, including tangible evidence, reliability, responsiveness, assurance, and empathy, has both a partial and simultaneous effect. Adjusted R Square value showed the service quality has an effect of 81.7% on customer loyalty. Multiple linear regression analysis results in physical evidence, reliability, and responsiveness variables have a strong relationship, while assurance and empathy have a weak relationship with customer loyalty.

Pengaruh Hardskill Dan Softskill Terhadap Kinerja Karyawan Pada Masa Pandemi Covid-19 (Studi Pada PT.Solindo Tama Jaya) Erika Febriari Saputri; Moeheriono; Winarto
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 25 Nomor 1
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v25i1.43

Various countries are experiencing many changes in the economic field that caused by Covid-19, which has made the economy unstable, including Indonesia. Companies experience the impact of this pandemic that continues to do business despite of the downturn. For the cost of human resources, companies must choose those who have good performance and skills that are in accordance with the company. This study aims to determine the effect of hard skills on the performance of employees of PT. Solindo Tama Jaya, the effect of soft skills on the performance of employees of PT. Solindo Tama Jaya, the effect of hard skills and soft skills on the performance of employees of PT. Solindo Tama Jaya. This study uses a quantitative method with an associative approach. This type of research uses explanatory research. The sample in this study amounted to 93 employees using simple random sampling. This research is categorized in a research questionnaire with research instruments in the form of using validity tests, reliability tests, classical assumption tests, multiple linear regressions, t tests, F tests, coefficient correlation (R) and coefficient determination (R2). The results of multiple linear regression tests that the t test partially hard skills have a significant positive effect on employee performance evidenced by t count 6.640 with a significance value of 0.000, soft skills have a significant positive effect on employee performance as evidenced by t count 2.716 with a significance value of 0.008, and the F test is evidenced by the results of hard skills and soft skills having a positive effect on employee performance with an F value of 29.394 with a significance of 0.000. Value coefficient correlation (R) 0.629 or 62,9% and coefficient determination (R2) 0.382 or 38,2%.

Pengaruh Persepsi Kemudahan dan Persepsi Kegunaan Terhadap Keputusan Menggunakan Ovo Payment di Tunjungan Plaza Surabaya Prety Indah Sari; Winarto
Journal Of Accounting and Business Volume 1 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i1.80

The purpose of this study was to analyze the effect of perceived convenience and perceived usefulness on the decision to use OVO Payment at Tunjungan Plaza Surabaya. The research population is Matahari Store consumers in Tunjungan Plaza Surabaya who transact using OVO payments. The sample consists of 100 OVO payment users at Matahari Store Tunjungan Plaza Surabaya. Data analysis was performed by multiple linear regression analysis. The results showed that perceived convenience has a significant influence on the decision to use OVO payment at Tunjungan Plaza Surabaya, perceived usefulness has a significant influence on the decision to use OVO payment at Tunjungan Plaza Surabaya, perceived convenience and perceived usefulness have a significant influence on the decision to use OVO payment at Tujungan Plaza Surabaya. Other results show that the perception variable is the dominant variable that influences the decision to use OVO payment.

Analisis Relationship Marketing dalam Peningkatan Loyalitas Komunitas Penggemar Idola K-Pop Lutfi Widatul Wirdah; Winarto Winarto; Febrina Hambalah
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 3 (2023): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Pertumbuhan industri musik Korea Selatan telah membawa popularitas boy group dan girl group yang semakin meningkat. Salah satu boy grup Korea Selatan yang paling dikenal di dunia adalah BTS (Bangtan Sonyeondan). BTS berhasil menorehkan banyak prestasi lokal dan internasional setelah dukungan dan kesetiaan para penggemar yang berkumpul dalam komunitas penggemar yang dikenal sebagai ARMY (Adorable Representative MC for Youth). ARMY memberikan dukungan yang masif dan konsisten untuk BTS. Loyalitas ARMY kepada BTS menunjukkan hubungan yang solid antara idola dan penggemar. Karena itu. penelitian ini akan mengkaji bagaimana BTS menerapkan pendekatan relationship marketing dalam membangun loyalitas komunitas penggemarnya. Metode yang digunakan dalam penelitian ini adalah metode penelitian pemasaran dengan pendekatan etnografi. Penelitian etnografi merupakan salah satu bagian dari penelitian kualitatif. Hasil penelitian ini menunjukkan bahwa relationship marketing dapat membentuk loyalitas ARMY melalui 3 variabel yaitu; kepuasan, kepercayaan, dan komitmen. Kepuasan akan tercapai jika penampilan BTS dapat memenuhi ekspektasi ARMY. Selanjutnya, ARMY yang puas dengan penampilan BTS akan mempercayai BTS dengan menambah koleksi album dan/atau merchandise BTS. Pada tahap komitmen, ARMY akan menunjukkan kesetiaan kepada BTS dengan berpartisipasi dalam promosi BTS secara sukarela, seperti meningkatkan penjualan album, meningkatkan penayangan, dan mendapatkan voting. Berdasarkan hasil penelitian yang telah dipaparkan secara singkat, dapat disimpulkan bahwa loyalitas ARMY terhadap BTS telah berhasil dibangun melalui pendekatan relationship marketing.

Penerapan The 4 Discliplines of Execution (4DX) Pada Consumer Funding Unit Bank X Nurul Izzatul Rahma; Sri Hartati Setyowarni; Winarto
Aplikasi Administrasi: Media Analisa Masalah Administrasi Volume 26 Nomor 1
Publisher : Faculty of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/aamama.v26i1.148

This study aims to explain the implementation of four disciplines of execution in the consumer funding unit of Bank X. The four disciplines of execution are the discipline proposed by McChesney et al, 2012. This discipline is used by companies to help achieve company goals, namely increasing third-party funds. This study uses a qualitative research method with a case study approach. The research location used in this research is the consumer funding unit of Bank X. Triangulation is used to obtain the validity of the data. The result of this research is that after the consistent implementation of four disciplines of execution in 2021, the consumer funding Unit of Bank X managed to collect third-party funds of 725 billion from the specified target of 703 billion. For this reason, it was found that the increase in third-party funds was 103,13%. Thus, providing benefits such as increasing the target of increasing third-party funds from the previous year, reactivating the offline scoreboard, and carrying out other innovations in implementing the four disciplines of execution.

Analisis Perilaku Konsumen Produk Fashion Local Brand Erigo dalam Memutuskan Pembelian Online melalui E-commerce Shopee Muhammad Ruslan Zamzami Fahmi; Winarto; Herman
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.89

In this online and digital world, shopping can also be done online, such as at Shopee. As we already know, along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. The business sector currently experiencing intense competition is the fashion business sector, one of which is the local brand Erigo. This research uses descriptive research with qualitative methods using a case study approach that explains phenomena through data collection without prioritizing population size or sampling. to get depth data. The research subjects consisted of five Adm study program students. Business Faculty of Social and Political Sciences, Hang Tuah University, Surabaya. Consumer behavior refers to the purchase decision process which consists of five stages, namely problem recognition, information search, alternative evaluation, purchase decision, and post- purchase behavior. Therefore, the decision making made by some students looks different. Even so, all their needs and desires to get Erigo brand products are still fulfilled by choosing shopee to make purchase transactions because transactions are more convenient, complete information, easier searching, more affordable prices, more flexible time and good consumer confidence. Meanwhile, the consumer's process of deciding to purchase Erigo products online is based on reviews, prices, ratings, as well as the existence of flash sales programs, extra free shipping and discounts. On the other hand, the trust of the informants remains loyal in buying Erigo products using Shopee involving friends and needs related to fashion.

Analisis Strategi Pemasaran dalam Meningkatkan Omzet Penjualan di Howie Coffee & Eatery Surabaya Jessica Olivia; Moeheriono; Winarto
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.99

Choosing the right marketing strategy can help every business actor not only to face any existing obstacles but also to develop a business so that it can develop for the logterm. Currently, the world of coffee shops is on the rise, many business actors are completing to establish a coffee shop business. In addition, with the growth of the world of coffee shop that are increasingly developing, people lifestyles have changed, which at first just enjoyed the available menu, but then urned into a new habit every day. This study uses a qualitative case study method. Data collection used in this study using interviews, documentation, and observation. Based on the results of the discussion above, it can be concluded that the results of the SWOT analysis of Howie Coffee & Eatery Surabaya are in quadrant I, which means that the situation is very profitable because it can use force to take advantage of existing opportunities. For the internal category with a strength score of 2.05 and a weakness score of 1.06. while for the external category with an opportunities score of 2.01 and a weakness score of 1.47 it produces coordinate points (1.12:0.94). So the strategy used is the SO (Strength-Opportunity) strategy and there are several alternative strategies than can later be useful for Howie Coffee & Eatery Surabaya, namely as follows: (1).Maintain product quality and improve service quality to increase customer loyalty, (2). Continue to innovate products according to trend developments. (3). Maintain good relations with suppliers in order to maintain price quality and product quality, (4). Utilizing technological developments for promotion and development facilities

Pengaruh Atribut Produk, Citra Merek, Harga Terhadap Keputusan Pembelian Sepeda Polygon Dalam Masa Pandemi Covid-19 Mila Dia Nor Asiya; Winarto; Febrina Hambalah
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.111

Pandemic Covid-19 is an outbreak that creates new habits for people who start implementing health protocols starting from activities that also have a positive influence on the body. Cycling is one of the activities carried out by the community in their activities and spare time. Various bicycle brands are present in Indonesia, such as the Polygon Strattos S2, which is able to become a consumer choice in bicycle purchasing decisions. This study discusses the Influence of Product Attributes, Brand Image and Price on Polygon Bike Purchase Decisions during the Covid-19 Pandemic which focuses on the Strattos S2 type of bicycle which is a road bike. This research certainly has research respondents, namely the SCC (Strattos Cycling Club) bike community, totaling 45 respondents. The research technique used is non-probability sampling using questionnaires distributed to respondents. The data that has been obtained is processed using Staticial Product and Service Solution (SPSS) Software. After that, analysis was carried out using IBM SPSS Statistics 16. The results obtained showed that Product Attribute Variable (1) had a significant and positive effect on the Purchase Decision variable, Brand Image Variable (2) obtained significant and positive results on the Purchase Decision variable, Price Variable ( 3) shows that there is a significant and positive effect on the Purchase Decision variable.

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