Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal SEEIJ (Social Economics and Ecology International Journal)
Khairil Anwar
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Accompaniment the Successful Strategies Based on Research of Customer Loyalty Khairil Anwar; Retno Dewanti; Tjia Fie Chu
Social Economics and Ecology International Journal (SEEIJ) Vol. 3 No. 2 (2019): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v3i2.6962

Abstract

This study aims to find out the effect of brand awareness and customer satisfaction on corporate image and its impact on customer loyalty in laurier products of PT Kao Indonesia. Customer Loyalty is one of the core goals pursued in modern marketing. By loyalty, it is expected that corporates will get long-term profitability. This study uses quantitative approach and involves 52 respondents in kelurahan Cikoko as the samples collected using probability sampling and simple random sampling techniques. Data processing employs SPSS 24 and the results of the study show that brand awareness, customer satisfaction and corporate image has significant influence on customer loyalty; therefore, the proposed program assistance is necessary to be the strategy in determining the success of customer loyalty of Laurier product.
Co-Authors Retno Dewanti Tjia Fie Chu