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All Journal Jurnal Prima Edukasia Trilogi Accounting & Business Research Algebra Jurnal Ners dan Kebidanan (Journal of Ners and Midwifery)
Lia Pratiwi
Fakultas Ilmu Adminitrasi, Universitas Brawijaya, Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Other

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STRATEGI KOMUNIKASI PEMASARAN BUDIDAYA JAMUR TIRAM MIS MUSHROOM DI DESA MARIHAT DOLOK Pratiwi, Lia; Abidin, Syahrul; Yasmin, Nabila
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 2 No 2 (2022): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v2i2.387

Abstract

ABSTRAK Penelitian ini berjudul “Strategi Komunikasi Pemasaran Budidaya Jamur Tiram Mis Mushroom Di Desa Marihat Dolok Kecamatan Bintang Bayu”. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi yang digunakan Mis Mushroom dalam upaya memasarkan Jamur Tiram dan hambatan yang dihadapi. Teori yang digunakan adalah teori komunikasi pemasaran terpadu (Integrated Marketing Communication/IMC). Objek dari penelitian ini adalah budidaya Jamur Tiram Mis Mushroom. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan paradigma deskriptif. Hasil penelitian menunjukkan bahwa dalam menjalankan strategi komunikasi pemasaran budidaya Jamur Tiram Mis Mushroom ini, tentunya tidak selalu berjalan dengan lancar meski sedikit banyaknya sudah menerapkan teori komunikasi pemasaran terpadu (Integrated Marketing Communication/IMC) dan juga hambatan yang dihadapi diantaranya masih kurangnya pemanfaatan media sosial dan kurang efektifnya strategi komunikasi pemasaran yang dilakukan oleh Mis Mushroom. Kata kunci : Strategi Komunikasi Pemasaran; IMC/Integrated Marketing Communication; Jamur Tiram. ABSTRACT      This research is entitled "Marketing Communication Strategy for Oyster Mushroom Cultivation Mis Mushroom in Marihat Dolok Village, Bintang Bayu District". The purpose of this study was to find out how the strategies used by Mis Mushroom in an effort to market Oyster Mushrooms and the obstacles they faced. The theory used is the theory of Integrated Marketing Communication (IMC). The object of this research is the cultivation of the Mis Mushroom Oyster Mushroom. The method used in this study is a qualitative method with a descriptive paradigm. The results show that in carrying out the marketing communication strategy for the cultivation of Oyster Mushroom Mis Mushroom, of course it does not always run smoothly even though more or less have applied the theory of integrated marketing communication (IMC) and also the obstacles faced include the lack of use of social media and the ineffectiveness of the marketing communication strategy carried out by Mis Mushroom. Keywords: Marketing Communication Strategy; IMC/Integrated Marketing Communication; Oyster mushroom.
TINJAUAN RISIKO, MODAL DAN PROFITABILITAS PERBANKAN Pratiwi, Lia; Sihono, Agus
TRILOGI ACCOUNTING & BUSINESS RESEARCH Vol 5, No 1 (2024)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/tabr.v5i1.1974

Abstract

This research aims to determine the analysis of risk and bank capital on bank profitability. This research uses secondary data with the type of causality research. The population in this research is banking conventional companies registered on the Indonesia Stock Exchange (IDX) with the observation year 2020-2022, using financial report data from 31 banks for 3 years of observation. The sampling technique used in this research is purposive sampling technique. The research results show that, simultaneously credit risk, liquidity risk, market risk and bank capital influence bank profitability. Partially, credit risk has a significant negative effect on bank profitability and market risk has a significant positive effect on bank profitability. Meanwhile, liquidity risk and bank capital do not have a significant effect on the profitability of banking companies listed on the Indonesia Stock Exchange for the 2020-2022 period. This research results provide implications for the importance of bank’s compliance with Bank Indonesia or Financial Services Authority regulations, because this will affect profitability.Keywords: Credit Risk; Liquidity Risk; Market Risk; Bank Capital; Profitability.
Expository Methods of Bundles HAP Affected the Implementation of HAP Prevention of Adult Inpatient Unit Pratiwi, Lia; Wijaya, Yosi Maria; Saptiningsih, Monica
Journal of Ners and Midwifery Vol 9 No 3 (2022)
Publisher : STIKes Patria Husada Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26699/jnk.v9i3.ART.p401-406

Abstract

Hospital-acquired pneumonia (HAP) incidents in private hospitals in Bandung reached 0.11 % -1.03 %. HAP affects the quality of hospital services related to patient safety. One of the methods used for socializing implementation of HAP prevention was the expository method means learning method that is directly implemented to maintain contact between the speaker and audience. The purpose of this study was to determine the effect of the expository method of education on HAP bundles on the implementation of HAP prevention in the adult inpatient units. The study was designed by pre-experimental design one group pretest-posttest. A total of 16 associate nurses were part of the research using the purposive sampling technique in the adult inpatient units. The variable in the study was the implementation of HAP prevention which was measured by using an observation sheet. Wilcoxon tests were used to compare the scores between pretest-posttest. The researched result was P-value 0.000 (P-value < α 0.05), meaning the expository method of education on HAP bundle affected the implementation of HAP prevention in the adult inpatient unit. Suggestions derived from this study are to advise the infection prevention and control committee to implement the expository method in socializing bundles to prevent infections categorized as HAIs to health workers and to perform a regular evaluation.
Analysis of Interactive Multimedia Needs in Strengthening Character Responsibility in Pancasila Education Learning in Elementary Schools Pratiwi, Lia; Wuryandani, Wuri; Wibowo, Setiawan Edi
Jurnal Prima Edukasia Vol. 13 No. 3 (2025): September 2025
Publisher : Asosiasi Dosen PGSD dan Dikdas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpe.v13i3.86152

Abstract

This study was motivated by the limitations of innovative learning media in internalizing students' character of responsibility in Pancasila education learning in elementary schools. The purpose of this study was to analyze the need for interactive multimedia as a supporting medium for strengthening the character of responsibility. The research used a descriptive qualitative method with data collection through questionnaires, semi-structured interviews, and observations. The data were analyzed descriptively using triangulation techniques to increase validity. The research subjects consisted of 157 fourth-grade students and 10 teachers in elementary schools in the Kemantren Kraton area, Yogyakarta City. The results of the study indicate that students' character of responsibility is still low, teacher-parent collaboration is not yet optimal, and there is a high need for effective and contextual interactive multimedia. These findings emphasize the need to develop interactive multimedia that not only supports the understanding of Pancasila Education material but also optimally strengthens the formation of character of responsibility in elementary school students.
Co-Authors Abidin, Syahrul Setiawan Edi Wibowo Sihono, Agus Wuri Wuryandani Yasmin, Nabila Yosi Maria Wijaya