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All Journal Jurnal Perencanaan Pembangunan Jurnal Netnografi Komunikasi
Rifan Ardianto
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Behaviour of Consumer and Strategy of Development of Legal Metrology Performance Rifan Ardianto; Bonita Oktriana
Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning Vol. 5 No. 2 (2021): October 2021
Publisher : Ministry of National Development Planning Republic of Indonesia/Bappenas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36574/jpp.v5i2.200

Abstract

This study explores the knowledge, attitude, and practice (KAP) in legal metrology since there is very little information on knowledge, attitude, and practice concerning legal metrology. The survey data gathered from 24.360 respondents across 34 provinces in Indonesia assessed the understanding concerning legal metrology by applying descriptive statistics, correlation, and multinomial regression analysis. The results show the consumers generally have better knowledge in legal metrology, an excellent attitude about the importance of legal metrology, and critical behaviour in mitigating fraudulence risk when doing trade transactions at the marketplace. Variable of gender and age tends to impact knowledge, attitude, and practice concerning legal metrology issues. The study also found that the relationship between knowledge, attitude, and practice is likely to be non-linear. The outcomes of exploring the behaviour of consumers through knowledge, attitude, and practice in legal metrology can be beneficial for legal metrology authorities to analyze the impact of setting policies and programs. Also, to develop a strategy to increase public awareness in legal metrology so that the consumers can be more critical in protecting themselves from various fraudulence in measurement in trade transactions.
The Spatial Pattern of Fraudulence Risk in Legal Metrology and Its Socio-Economic Drivers: A Case Study Of Bandung, Indonesia Rifan Ardianto; Yulianti Yulianti
Jurnal Perencanaan Pembangunan: The Indonesian Journal of Development Planning Vol. 5 No. 2 (2021): October 2021
Publisher : Ministry of National Development Planning Republic of Indonesia/Bappenas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36574/jpp.v5i2.209

Abstract

This study develops a fraudulence risk in the legal metrology model, gaining insight into urban spatial characteristics as contextual variables that may cause a risk of fraud. The model uses Geographically Weighted Regression on the Metrological Consumer Index data of Bandung, West Java, Indonesia. The findings indicate a wide distribution of recorded fraudulence risk in legal metrology across Bandung, with a spatially clustered pattern based on spatial and context of varying neighbourhood attributes. The results also show an increase in the fraudulence risk in legal metrology in the central business district of Bandung. Such phenomena could be attributed to the residents who trade and are involved in the measurement practice. The findings also suggested that the areas with more senior residents were more likely to have a high fraudulence risk in legal metrology. On the other hand, areas with a high proportion of poor and lesser-educated people exhibit low risk.These findings are helpful for legal metrology authorities seeking to establish appropriate strategies to mitigate adverse impacts of fraudulence risk in legal metrology practice on communities. It can also help identify high fraudulence risk in legal metrology areas to geo-target when and where to disseminate information to increase awareness of the dangers.
Pengaruh Penggunaan Iklan dan Celebrity Endorser di Instagram terhadap Minat Beli Followers (Studi Kasus pada Followers Aktif Akun Instagram @merche.id) Endah Fantini; Rifan Ardianto
Jurnal Netnografi Komunikasi Vol. 2 No. 1 (2023): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/netnografi.v2i1.17

Abstract

The purpose of this study was to analyze and find out the effect of the use of advertising and celebrity endorsers on Instagram on the buying interest of followers of the @merche.id Instagram account. The data was collected by distributing questionnaires to 100 respondents who were active followers of the @merche.id Instagram account. The sampling was carried out using the Slovin formula. The analytical tools used were simple linear regression, multiple linear regression, and classical assumption tests, carried out as requirements that must be met in performing linear regression analysis (simple and multiple). The hypothesis testing was carried out simultaneously using the F test and partially using the T-test. The results showed that there was a significant effect of the use of advertisements and celebrity endorsers on followers' buying interest, which was 84.9% and the rest was influenced by variables that were not investigated further.
Co-Authors Bonita Oktriana Endah Fantini Yulianti Yulianti