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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Contemporary Multidisciplinary Research Jurnal Netnografi Komunikasi Journal of Information Systems Management and Digital Business
Endah Fantini
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Performance of Snack MSMES in the Covid-19 Pandemic (A Review from the Income Side) Helmi Azahari; Endah Fantini; Samsudin Samsudin; Noviandari Sari Utami; Ade Suryana
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2444

Abstract

This study aims to find out how the performance of micro, small and medium enterprises (MSMEs) snacks during the Covid-19 pandemic. Does the Covid-19 pandemic affect the continuity of the MSME Snack business? To see the performance of MSMEs is measured based on the Balance Score Card, however in this study, research is limited to only looking at the financial side (income). This study uses a qualitative method with two informants, namely dodol and snack MSMEs in Garut, West Java and kemplang (baked crackers) MSMEs in Palembang, South Sumatra. As a result, it turns out that the Covid-19 pandemic has not affected snack MSMEs. Turnover (gross income) of MSMEs snacks actually increased during the Covid-19 pandemic. Anticipating the limited human travel during the Covid-19 pandemic, MSME entrepreneurs also sell through online stores and market places. However, the sales turnover is not as big as direct sales in stores. There are still more buyers who come to buy snacks at the shop.
Pengaruh Penggunaan Iklan dan Celebrity Endorser di Instagram terhadap Minat Beli Followers (Studi Kasus pada Followers Aktif Akun Instagram @merche.id) Endah Fantini; Rifan Ardianto
Jurnal Netnografi Komunikasi Vol. 2 No. 1 (2023): JNK Terakreditasi Nasional Peringkat SINTA 5 berdasarkan SK KemdiktiSaintek RI
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/netnografi.v2i1.17

Abstract

The purpose of this study was to analyze and find out the effect of the use of advertising and celebrity endorsers on Instagram on the buying interest of followers of the @merche.id Instagram account. The data was collected by distributing questionnaires to 100 respondents who were active followers of the @merche.id Instagram account. The sampling was carried out using the Slovin formula. The analytical tools used were simple linear regression, multiple linear regression, and classical assumption tests, carried out as requirements that must be met in performing linear regression analysis (simple and multiple). The hypothesis testing was carried out simultaneously using the F test and partially using the T-test. The results showed that there was a significant effect of the use of advertisements and celebrity endorsers on followers' buying interest, which was 84.9% and the rest was influenced by variables that were not investigated further.
PERAN COPYWRITING PADA IKLAN “JADI LEBIH BAIK” BANK MANDIRI DI MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN JUMLAH NASABAH Hana, Aulia Fadhilah; Desrizal, Desrizal; Arie Dewi; Wulandari, Siti Hardiati; Endah Fantini
Journal of Information Systems Management and Digital Business Vol. 1 No. 4 (2024): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jismdb.v1i4.918

Abstract

Iklan merupakan aspek penting dalam dunia bisnis untuk menarik perhatian dan menjangkau target audiens. Salah satu pendekatan yang semakin populer adalah penggunaan narasi atau copywriting dalam konten iklan promosi. Penelitian ini bertujuan untuk mengeksplorasi pemanfaatan peran copywriting sebagai media promosi oleh Bank Mandiri, salah satu bank terkemuka di Indonesia dalam meningkatkan jumlah nasabah. Melalui studi deskriptif kualitatif, penelitian ini menganalisis strategi copywriting yang digunakan dalam iklan promosi “Jadi Lebih Baik” Bank Mandiri di media sosial Instagram, serta mengevaluasi efektivitasnya dalam menarik perhatian audiens dan meningkatkan jumlah nasabah pada bulan Ramadan.
Digital Marketing and Marketing Communication Strategy at Ciwaringin Cirebon Batik Umkm as a Challenge in Technological Development Desrizal; Iva Mas Uva; Eva Ariati; Endah Fantini
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 2 No. 6 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v2i6.6475

Abstract

Micro, Small and Medium Enterprises are businesses that play an important role in the national economy. Currently, MSMEs are intensively implemented in various regions in Indonesia. One area that runs this business is Batik Ciwaringin Cirebon, where many MSMEs have been established. The rapid development of information technology has an impact on society in supporting various business activities, both large and small, so that they can be recognized globally. The most obvious impact is that apart from being known, it can also increase sales volume and profits. Digital Marketing is a marketing medium that has a huge influence. By using digital marketing, in this case social media. The method used in this research is normative legal research. Normative legal research, namely a search based on literature or extracting documents and library materials or document studies, which is carried out in an effort to obtain the necessary data relating to the problem
Integrated Marketing Communication Strategy in Promoting Advertisements Explore Yogyakarta Borobudur Temple Uva, Iva Mas; Eva Ariati; M.Ruslan Amiruddin; Dicka Tegarisnandy; Endah Fantini
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 3 No. 3 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v3i3.9118

Abstract

The Holistic Marketing Communication Strategy at PT. Taman Wisata Candi Borobudur Prambanan and Ratu Boko aims to introduce the company as the manager of world heritage sites and also to raise public awareness of the importance of preserving Borobudur, Prambanan, and Ratu Boko temples as educational tourist destinations. This study aims to analyze how the promotional strategy of PT. Taman Wisata Candi Borobudur Prambanan and Ratu Boko promotes these world heritage sites and links them with action theory. The research method used in this study is qualitative descriptive with an approach highlighting the quality, value, and meaning behind the facts. Based on the research results, it is shown that the marketing strategy of PT. Taman Wisata Candi Borobudur has gradually succeeded in improving service quality, facilities, and promotion, and has gained recognition from the community in managing these temples. Although visitor numbers have not increased significantly, these changes are reflected in various national and international awards received by the company. This enhances the company's confidence as part of national pride in the global competition in the tourism industry
Co-Authors Ade Suryana Arie Dewi Desrizal Desrizal, Desrizal Dicka Tegarisnandy Eva Ariati Hana, Aulia Fadhilah Helmi Azahari Iva Mas Uva M.Ruslan Amiruddin Noviandari Sari Utami Rifan Ardianto Samsudin Samsudin Uva, Iva Mas Wulandari, Siti Hardiati