Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal MEDIA BISNIS
ESIKA WAHASRI
STIE Trisakti
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMASARAN PRODUK SKIN CARE TRUSTEE ESIKA WAHASRI
Media Bisnis Vol 7 No 1 (2015): MEDIA BISNIS
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v7i1.340

Abstract

The short-term strategy is market penetration. The first step implementing a market penetration strategy is to determine the framework Segmenting, Targeting and positioning for determining the target market and positioning. Profile target market is young people who are active, dynamic, tend to be loyal, residing in urban areas, are very easily influenced in making purchasing decisions, like quality products and like to spend time on the internet in addition to watching TV. Promotion by making promotional program through the Above The Line and Below The Line in today's market by using everyday language both terms or phrases popular. Strategy Above The Line is done by loading ads in magazines, radio and internet. Below The Line can be done by providing free consultation on Ristra House, program sales promotion and trade promotion.
Co-Authors