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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Manajemen Bisnis Eka Prasetya
Muhammad Ali Akbar
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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MODEL PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH KULIAH DI STIE EKA PRASETYA MEDAN Muhammad Ali Akbar
Jurnal Manajemen Bisnis Eka Prasetya Vol 5 No 2 (2019): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (762.291 KB) | DOI: 10.47663/jmbep.v5i2.24

Abstract

This research is to find out and analyze whether the promotional mix in the form of advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word of mouth marketing, personal sales have an influence on the decision making of prospective students choosing to study at STIE Eka Prasetya , and to find out and analyze which promotional mix is ​​the most influential to be used in the context of promotional activities. This research uses a quantitative approach with a survey method. The number of samples in this study were 166 students. Data collection techniques used in this study through questionnaires and documentation studies. Advertising has a significant effect but has a negative behavior towards decision making in choosing courses at STIE Eka Prasetya. Sales promotion has a significant influence and has a positive attitude towards decision making in students choosing to study at STIE Eka Prasetya. Events and experiences have a significant influence and have a positive behavioral contribution to the decision making of students choosing to study at STIE Eka Prasetya. Public relations and publicity have a significant influence but have a negative behavioral contribution to the decision making of college students at STIE Eka Prasetya. Direct marketing has a significant influence and has a positive behavioral contribution to the decision making choosing to study at STIE Eka Prasetya. Interactive marketing has a significant influence but has a negative behavioral contribution towards the decision of students choosing to study at STIE Eka Prasetya. Word of mouth marketing has a significant influence and has a positive behavioral contribution to the decision making of students choosing to study at STIE Eka Prasetya. Personal sales have a significant influence and have a positive attitude towards the decision making of students choosing to study at STIE Eka Prasetya. The promotional mix that most influences the decision making of prospective students is Word of mouth marketing.
Analysis of the Effect of Brand Image, Perceived Quality and Price on Purchasing Decisions for Irawan Shrimp Feed at CV. Windu Lestari Muhammad Ali Akbar
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 2 (2021): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.207 KB) | DOI: 10.47663/jmbep.v7i2.201

Abstract

This study aims to determine the effect of Brand Equity on pesticide sales at PT. Panca Kurnia Niaga Nusantara, knowing the effect of the Distribution Channel on the sale of pesticides at PT. Panca Kurnia Niaga Nusantara, and know the effect of Brand Equity and Distribution Channels on the sale of pesticides at PT. Panca Kurnia Niaga Nusantara. The population in this study are customers of PT. Panca Kurnia Niaga Nusantara as many as 87 stores. The sampling technique in this study used saturated samples and obtained as many as 87 stores. The research method used is the technique of collecting data through questionnaires. The results showed that Brand Equity and Distribution Channel simultaneously have a positive and significant effect on the sale of pesticides at PT. Panca Kurnia Niaga Nusantara . While the remaining is effected by other factors originating from outside this research model such as price, service quality, customer satisfaction.
Analysis of the Effect of Promotion and Brand Image on Customer Purchase Decisions Muhammad Ali Akbar; Sri Rezeki; Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.409 KB) | DOI: 10.47663/jmbep.v8i1.233

Abstract

This study aims to determine the effect of Promotion on customer Purchasing Decisions Roman ceramic brand in CV. Kharisma Jaya, determine the effect of Brand Image on customer Purchasing Decisions of Roman ceramic brand in CV. Kharisma Jaya, determine the effect of Promotion and Brand Image on customer Purchasing Decisions Roman ceramic brand at CV. Kharisma Jaya. The population in this study is the customer at CV. Kharisma Jaya as many as 68 respondents. The results showed that Promotion and Brand Image partially have a positive and significant effect on customer purchasing decisions of Roman brand ceramic in CV. Kharisma Jaya. The results showed that simultaneously Promotion and Brand Image have positive and significant effect on customer Purchasing Decision of Roman brand ceramic in CV. Kharisma Jaya. The results of this study are supported by the value of R square (R2) which means that Promotion and Brand Image have an effect on Purchasing Decisions. While the rest is effected by other factors originating from outside this research model such as price and perception.
PENGARUH HARGA, PROMOSI DAN MARKETPLACE TERHADAP KEPUTUSAN PEMBELIAN PT CALISPO MULTI UTAMA MEDAN Angelia Siatama; Hommy Dorthy Ellyany Sinaga; Muhammad Ali Akbar
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 6, No 2 (2023): June 2023
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v6i2.1347

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Promosi dan Marketplace terhadap Keputusan Pembelian PT Calispo Multi Utama Medan baik secara parsial maupun simultan. Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Sumber data berupa data primer dan data sekunder. Populasi berjumlah 248 konsumen dan sampel berjumlah 153 konsumen. Hasil analisis memberikan persamaan Keputusan Pembelian = 0,480 + 0,208 Harga + 0,619 Promosi + 0,203 Marketplace + e. Hasil perhitungan hipotesis secara parsial diperoleh nilai thitung (3,441) > ttabel (1,976) dan nilai signfikan sebesar 0,001< 0,05, maka secara parsial Harga berpengaruh terhadap Keputusan Pembelian PT Calispo Multi Utama Medan. Hasil perhitungan hipotesis secara parsial diperoleh nilai thitung (9,273) > ttabel (1,976) dan nilai signifikan sebesar 0,000< 0,05, maka secara parsial Promosi berpengaruh terhadap Keputusan Pembelian PT Calispo Multi Utama Medan. Hasil perhitungan hipotesis secara parsial diperoleh nilai thitung (2,573) > ttabel (1,976) dan nilai signifikan sebesar 0,011< 0,05, maka secara parsial Marketplace berpengaruh terhadap Keputusan Pembelian PT Calispo Multi Utama Medan. Simpulan dalam penelitian ini menyatakan bahwa Harga, Promosi dan Marketplace terhadap Keputusan Pembelian PT Calispo Multi Utama Medan.
Co-Authors Angelia Siatama Gustina Hommy Dorthy Ellyany Sinaga Sri Rezeki