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All Journal Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Bisnis Eka Prasetya Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Pengabdian Masyarakat Eka Prasetya

Sri Rezeki

Universitas Negeri Medan

Author-ID : 3277518

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Articles

PENGARUH KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PENGUNJUNG TEMPAT WISATA HAIROS WATERPARK MEDAN Apriandi Sembiring; Sri Rezeki
Jurnal PLANS : Penelitian Ilmu Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal PLANS
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/plans.v12i2.9575

This research aims to determine the effect of Service Quality and Customer Value at the Visitor Satisfaction at Hairos Waterpark Medan. Based on the results of pre-study to do an interview to Manager Hairos Waterpark Medan, the population in this study is that consumers who visit with the average number of 3,468 per month. Accindental sampling using sampling with a sample of 97 people visitors .The test used is the test data quality and classical assumption. The hypothesis test uses multiple linear regression analysis, f test and t test. Validity of test results obtained t> t table for each item reliability test questions and questionnaires obtained a Cronbach alpha of each variable is 0.792 for the variable X1, 0.698 for X2 and 0.605 for the variable Y. This value is greater than the level that is significantly rtabel 0.361. The data analysis of each variable regression equation Y = 9.618 + 0.256 X1 + 0.216 X2 + e. Retrieved R2 of 0.234, which means the X1 and X2 explain the effect on variable Y by 23.4% while the remaining 76.6% is explained variables outside the company. The resulting partial test each independent variables affect the dependent variable with research significance less than 0.05, and the results of the test-simultaneous calculation of 14.369 with Ftable 3.09 which means Fresult> F table with a level of significant (α) 0,000 <0, 05, which means that the hypothesis is accepted that the quality of service and customer value together significant effect on visitor satisfaction hairos waterpark attractions terrain. Keyword : Service Quality, Customer Value, Visitor Satisfaction

Pengaruh Kualitas Pelayanan Dan Promosi Terhadap Kepuasan Pelanggan OVO (Studi Kasus Pada Mahasiswa STIE Eka Prasetya) Sri Rezeki; Desma Erica Maryati M; Muammar Rinaldi
Jurnal Manajemen Bisnis Eka Prasetya Vol 6 No 2 (2020): Edisi September
Publisher : LPPM STIE EKA PRASETYA

The purpose of this study is to determine the effect of Service Quality and Promotion on OVO Customer Satisfaction. The research methodology used is quantitative descriptive method, the unit of analysis in this study is STIE Eka Prasetya and the observation unit is students from STIE Eka Prasetya. The population in this study were 993 respondents from STIE Eka Prasetya. The technique of determining the number of samples used in this study is the Slovin formula and amounted to 91 respondents. The research method used is the technique of data collection through the distribution of questionnaires that conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses is descriptive analysis and regression analysis. This analysis includes validity and reliability, classic assumption tests, multiple linear regression analysis, hypothesis testing through t and F tests, and the coefficient of determination (R2) test. The results of the t test show that the variable Service Quality has a positive and significant effect on OVO Customer Satisfaction, and the Promotion variable has a positive and significant effect on OVO Customer Satisfaction. The results of the F test show that the Service Quality and Promotion simultaneously effect the Customer Satisfaction. The result of coefficient of determination test results (R2) shows that Customer Satisfaction was effected by Service Quality and Promotion variables, while the remaining is explained by other variables such as perception, digital marketing and personal selling that are not discussed in this study.

PENGARUH DIFERENSIASI PRODUK DAN SALURAN DISTRIBUSI TERHADAP LOYALITAS PELANGGAN PADA CV. MAKMUR AUTO SEJAHTERA MEDAN Sri Rezeki; Desma Erica Maryati Manik; Ihdina Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 7 No 1 (2021): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of product differentiation on customer loyalty on CV. Makmur Auto Sejahtera Medan, knows the effect of distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan, and find out the effect of product differentiation and distribution channels on customer loyalty on CV. Makmur Auto Sejahtera Medan. The research methodology used is descriptive quantitative method, the unit of analysis in this study is CV. Makmur Auto Sejahtera Medan and its observation unit are CV customers. Makmur Auto Sejahtera Medan. The population in this study is CV. Makmur Auto Sejahtera Medan as many as 62 permanent customers. The sampling technique in this study used saturated samples. Thus, the number of research samples used was 62 permanent customers. Data were analyzed using the method of multiple linear regression analysis. The results of the analysis give the equation Customer Loyalty = 0,108+ 0,249ProductDifferentiation + 0,383DistributionChannels + e. The results of the study partially indicate that product differentiation has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of tarithmetic 4.834 > ttable 1.67065 and a significant value of 0,000 < 0.05 and the distribution channel has a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the value of tarithmetic 4.818 > ttable 1.67065 and a significant value of 0.000 < 0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Makmur Auto Sejahtera Medan. This is evidenced from the acquisition of the calculated Farithmetic 30,308 > Ftable 3,15 and a significant value of 0,000 < 0.05. Product differentiation and distribution channels can explain customer loyalty by 49.0% and the remaining 51.0% is influenced by other variables outside of this study such as customer satisfaction, brand and price.

Analysis of the Effect of Promotion and Brand Image on Customer Purchase Decisions Muhammad Ali Akbar; Sri Rezeki; Gustina
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

This study aims to determine the effect of Promotion on customer Purchasing Decisions Roman ceramic brand in CV. Kharisma Jaya, determine the effect of Brand Image on customer Purchasing Decisions of Roman ceramic brand in CV. Kharisma Jaya, determine the effect of Promotion and Brand Image on customer Purchasing Decisions Roman ceramic brand at CV. Kharisma Jaya. The population in this study is the customer at CV. Kharisma Jaya as many as 68 respondents. The results showed that Promotion and Brand Image partially have a positive and significant effect on customer purchasing decisions of Roman brand ceramic in CV. Kharisma Jaya. The results showed that simultaneously Promotion and Brand Image have positive and significant effect on customer Purchasing Decision of Roman brand ceramic in CV. Kharisma Jaya. The results of this study are supported by the value of R square (R2) which means that Promotion and Brand Image have an effect on Purchasing Decisions. While the rest is effected by other factors originating from outside this research model such as price and perception.

ANALISIS PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN, PENGETAHUAN TEKNOLOGI, KEPERCAYAAN TERHADAP PERILAKU PENGGUNA MOBILE BANKING DENGAN MEDIASI ANIMO TRANSAKSI Nicholas Nicholas; Hommy Dorthy Ellyany Sinaga; Sri Rezeki
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 8, No 3 (2023): Agustus
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v8i3.24836

This study aims to determine the effect of Ease of Use, Technology Knowledge, and Trust either partially or simultaneously on Transaction Interest, to determine the effect of Transaction Interest on User Behavior, and to determine the effect of Interest Transaction on mediate the effect each X variable to Y.This research uses descriptive and quantitative methods and data sources in the form of primary and secondary data. The population in the research were all customers in 2022. A total sample was 95 customers with a tolerable error rate of 10%. The sampling technique with nonprobability sampling uses the type of insidental sampling. Data were analyzed using the multiple linear regression analysis method which resulted in the Equation of Interest Transaction = -12.718 + 0.241easy of use + 0.483technology knowledge + 0.755trust and User Behavior = 8,599+ 0,426 transaction interest. The results showed that the Ease of Use partially had a positive and significant effect on the Transaction Interest. Technology Knowledge partially had a positive and significant effect on the Transaction Interest. Trust has a positive and significant effect on the Transaction Interest. Transaction Interest had a positive and significant effect on the User Behavior. Based on the results of simultaneous hypothesis testing, it is known that the results of the F test show that the Ease of Use, Technology Knowledge, and Trust variables simultaneously affect the Transaction Interest. Sobel test results show that Transaction Interest had not mediate effect of all free variables on User Behavior variable. The amount of adjusted R Square on first equation is 0.550 or 55%, which means that the Ease of Use, Technology Knowledge, and Trust affect the Interest Transaction by 55% and the amount of adjusted R Square on second equation is 0,307 or 30,7% which means that Transaction Interest affect the User Behavior by 30,7%.

Pendampingan Guru-Guru SMA Darussalam dalam mendesain dan menerapkan Pembelajaran berbasis Digital Ihdina Gustina; Putri Wahyuni; Dedy Lazuardi; Muammar Rinaldi; Sri Rezeki; Tina Muhardika Handayani
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 2 No 1: Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v2i1.302

The partners in the Community Partnership Program (PKM) activity plan are the teachers of Darusalam Medan Private High School in Medan Petisah District. Through the results of observations and interviews conducted by the proposing team, several priority problems were found by partners, namely: (1). The lack of knowledge of teachers about innovative learning methods so that learning takes place in a monotonous and boring way for students, (2). Teachers lack the knowledge and skills to develop teaching materials so they only use books from the library which are inadequate in number and quality, (3). Lack of opportunity to take part in free training to be able to develop and update teaching methods in accordance with educational developments in the industrial revolution era 4.0, (4) Schools do not yet have an online learning information system (e-learning), (5) Smartphones and laptops owned by students are only used for social media (Facebook, WhatsApp, Instagram), watching YouTube and playing online games during recess using internet facilities both at school and privately owned even though they should be used for learning. The solutions offered to solve partner problems are: 1). Carry out training on fun learning strategies and innovative learning methods for students in the form of blended learning, 2). Carry out training and assistance in the preparation of teaching materials for teachers, 3). Carry out training and mentoring the use of online learning information systems for teachers, 4). Making an online learning information system) that can be accessed via laptops and Android mobile phones, 5). Conduct user training for students. The approach method in implementing PKM uses education, training, practice, and mentoring methods

WOMEN EMPOWERING THROUGH DECOUPAGE Hommy Dorthy Ellyany Sinaga; Petrus Loo; Dedy Lazuardi; Sri Rezeki; Norhaslina BT Asri; Mashitah Binti Duralim; Nur Fadzillah Binti Jaafar
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 1 (2024): April 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i1.2049

Abstract: The community service activity "Women Empowering Through Decoupage," conducted in continuation of the Memorandum of Understanding with Sultan Azlan Shah Malaysia Polytechnic, was organized by several lecturers at Sekolah Tinggi Ilmu Ekonomi Eka Prasetya from October 2nd to October 5th, 2023. The target participants were Puspanita (Wives of Lecturers/Employees) of Sultan Azlan Shah Malaysia Polytechnic. The activity focused on training participants in decorating pandan clutch using decoupage techniques. This collaboration between lecturers at Eka Prasetya College of Economics and Sultan Azlan Shah Malaysia Polytechnic lecturers aimed to empower Puspanita by imparting new knowledge and skills. The production outcomes potentially hold economic value. The activity garnered a highly positive response from all participants. Keywords: decoupage; pandan clutch; puspanita; sultan azlan shah malaysia polytechnic; women empowering, Abstrak: Kegiatan Pengabdian Kepada Masyarakat Women Empowering Through Decoupage dilakukan sehubungan dengan kelanjutan dari MoU dengan Politeknik Sultan Azlan Shah Malaysia. Kegiatan ini dilaksanakan oleh beberapa Dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya dan berlangsung pada 2-5 Oktober 2023, dengan sasaran peserta adalah Puspanita (Istri dari Dosen/Pegawai) Politeknik Sultan Azlan Shah Malaysia. Aktivitas yang dilakukan adalah dengan memberikan pelatihan pembuatan menghias tas pandan dengan menggunakan Teknik decoupage. Pengabdian kepada Masyarakat ini merupakan kolaborasi dosen Sekolah Tinggi Ilmu Ekonomi Eka Prasetya dengan dukungan Dosen dari Politeknik Sultan Azlan Shah Malaysia. Dari kegiatan ini, para Puspanita mendapatkan pengetahuan dan ketrampilan yang baru. Hasil produksi dapat menjadi peluang bernilai ekonomis. Kegiatan ini mendapat respon yang sangat positif dari seluruh peserta. Kata kunci: decoupage; cluth pandan; pemberdayaan perempuan; politeknik sultan azlan shah; puspanita

Contribution of E-Business Success to Achieving Competitive Advantage in MSMEs Rezeki, Sri; Pristyono; Kanchanawongpaisan, Sipnarong
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3468

The success of marketing implementation in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia today cannot be separated from the use of application-based digital technology such as websites, online platforms, and social media. This study aims to examine the influence of social media, influencer marketing, and content marketing on the success of MSMEs, using indicators that are relevant to the research problem. The type of research used is descriptive with a quantitative approach. Data collection techniques are carried out through questionnaires and interviews. The population of this study is MSMEs spread across various regions in Indonesia, with a total of 526,261 units. The sample determination used the Slovin formula and obtained 100 respondents as a sample representing the population. The results of the study show that influencer marketing, content marketing, and social media marketing are independent factors but have a direct influence on the success of MSMEs. In addition, business success has also been shown to have a significant influence on increasing competitive advantage. The results of this study underline the importance of digital marketing strategies in supporting the growth and competitiveness of MSMEs in the era of digital transformation.

Co-Authors Apriandi Sembiring Dedy Lazuardi Desma Erica Maryati Manik Gustina Hommy Dorthy Ellyany Sinaga Ihdina Gustina Kanchanawongpaisan, Sipnarong Mashitah Binti Duralim Muammar Rinaldi Muhammad Ali Akbar Nicholas Nicholas Norhaslina BT Asri Nur Fadzillah Binti Jaafar Petrus Loo Pristyono Putri Wahyuni Tina Muhardika Handayani

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