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All Journal Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi jurnal syntax admiration RELASI: Jurnal Penelitian Komunikasi
Ismail Taufik Rusfien
Universitas Pakuan
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ANALISIS INSTAGRAM @THEFARMPANCAWATI DALAM MENINGKATKAN DAYA TARIK PARIWISATA Putri, Aura Fidya; Rusfien, Ismail Taufik
Media Bahasa, Sastra, dan Budaya Wahana Vol 31, No 1 (2025): Volume 31 Nomor 1 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v31i1.12660

Abstract

This study aims to analyze the use of the Instagram account@thefarmpancawati as a public relations medium in enhancing tourism attraction. The background of this research focuses on the issue of declining visitor numbers. Based on this, the Instagram account @thefarmpancawati is utilized to increase visitor interest by actively engaging and sharing various appealing content. This study uses a qualitative descriptive approach with data collection techniques including interviews, observation, and documentation. The results indicate that the @thefarmpancawati account is effectively used as a medium for two-way interaction, information dissemination through content such as high-quality photo and video posts, persuasive captions, as well as Instagram Stories and Reels to attract potential visitors. However, the effectiveness of the information delivery is still influenced by the consistency of posts and competition with other tourist attractions in the surrounding area. This study concludes that Instagram plays an important role in increasing visitor interest through engaging content and active interaction.Keywords: Instagram, public relations, tourism,
HUBUNGAN KUALITAS PELAYANAN INFORMASI DENGAN TINGKAT KEPUASAN PENGUNJUNG DI GEOPARK INFORMATION CENTER PALABUHANRATU Danu Triana; Qoute Nuraini; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 4, No 2 (2020): Volume 4 Nomor 2 Tahun 2020
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v4i2.2510

Abstract

The aim of this research is to determine the characteristics of visitors. Finding the effective communication is delivered by the Geopark Information Center office in conveying information to visitors who come to the office. The formulation of the problem that arises in this research is to know how the Relationship between Information Services and Visitor Satisfaction Level at Palabuhanratu Geopark Information Center (GIC). As well as wanting to find out how strong is the real relationship between the service relations carried out by the GIC office with the satisfaction of visitors who come to the Geopark Information Center office.The results of this studyshows that the Relationship between the Quality of Information Services with the Level of Visitor Satisfaction at the Geopark Information Center were effective.Keywords: Palabuhanratu Geopark Information center (GIC); the quality of information services; visitor satisfaction level;.
ANALISIS PERSONAL BRANDING FADIL JAIDI DI MEDIA SOSIAL (STUDI KASUS KONTEN INSTAGRAM, TIK TOK, DAN YOUTUBE) Selly Septia Kurniati; Dini Valdiani; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 6, No 2 (2022): Volume 6 Nomor 2 Tahun 2022
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v6i2.6303

Abstract

Personal branding is something that is very important and needs to be owned by every individual. Personal branding is important for a Content Creator to be more easily recognized by the audience. This research was conducted in order to determine the personal branding of Content Creator Fadil Jaidi on social media Instagram, Tik Tok, and Youtube. This research also to know the differences and analyze the suitability of the personal branding criteria of Fadil Jaidi with the theory of Rampersad. This research uses a qualitative approach. Data collection techniques in this research were content analysis, in-depth interviews, and a literature study. In addition, checking the validity of the data using source triangulation. The results of this research indicate that the personal branding of Fadil Jaidi is joking and he has different personal branding criteria in each of his social media, but the most complex platform he uses is Instagram. Next, Fadil Jaidi in building personal branding in accordance with the authentic personal branding theory with the criteria, (1) Authenticity, (2) Integrity, (3) Consistency, (4) Specialization, (5) Authority, (6) Difference, (7) Relevance, (8) Visibility, (9) Persistence, (10) Kindness and (11) Performance.
STRATEGI KOMUNIKASI HUMAS PT KERETA API INDONESIA (PERSERO) DAERAH OPERASI 1 JAKARTA DALAM PENERTIBAN LAHAN PROYEK TRANSIT ORIENTED DEVELOPMENT DI STASIUN BOGOR Yudha Citra Anugrah; Ratih Siti Aminah; Ismail Taufik Rusfien
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 1 (2019): Volume 3 Nomor 1 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i1.1010

Abstract

Abstract                    This study aims to determine how the public relations strategy of PT Kereta Api Indonesia (Persero) Operational Area 1 Jakarta in establishing communication to residents of the building shop tenants on the Nyi Raja Permas street in Bogor Station area before curbing occurred.                    The technique used to answer the problems presented is qualitative-descriptive using the Communication Strategy theory proposed by Effendy. This theory is used to find out about how the communication strategy carried out by Public Relations of PT. Kereta Api Indonesia (Persero) Operational Area 1 Jakarta to the residents who are disciplined. The research subjects used in this study were Suprapto as Senior Public Relations Manager, Ayep Hanapi as Junior Manager of Public Relations, Nanda Public Relations Staff and one of the residents who were disciplined. Data collection techniques using field observation techniques, in-depth interviews and documentation.                    The research results related to the communication strategy carried out by the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1, namely through two-way communication which emphasizes more on persuasive communication strategies and informative communication strategies. Persuasive communication strategies and informative communication strategies are very visible when the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1 conducted a dialogue with the tenants of the shophouse on the Nyi Raja Permas street in Bogor Station area through a socialization program, here the Public Relations of PT Kereta Api Indonesia (Persero) explained to residents that the area would later be built residential area integrated with the station and residents who would be disciplined would be moved or relocated to Pasar Kebon Kembang Bogor, of course the Public Relations of PT Kereta Api Indonesia (Persero) Daerah Operasi 1 Jakarta also explained informally that this development project was a government project to improve the efficiency of the use of rail transportation. Keywords: Communications Strategy, Land Controlling, Transit Oriented Development 
Co-Authors Atala, Dimas KR Danu Triana Dini Valdiani Dwi Rini Sovia Firdaus Maurent Nisa Adesty Nopy Sagita Elysabet Putri, Aura Fidya Qoute Nuraini Cahyaningrum Ratih Siti Aminah Reinhard Hutabarat Roni Jayawinangun Selly Septia Kurniati Yudha Citra Anugrah