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All Journal Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) GEMILANG: Jurnal Manajemen dan Strategi Bisnis Indonesian Collaboration Journal of Community Services (ICJCS) National Conference on Applied Business, Education & Technology (NCABET)
Abdul Aziz
Universitas Bina Bangsa
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : National Conference on Applied Business, Education

 1 
BERKARYA UNTUK BANGSA : SINERGISITAS PENGABDIAN KEPADA MASYARAKAT DAN EDUKASI STRATEGI DIGITAL MARKETING DI SOCIETY 5.0 Abdul Aziz; Muhadi Muhadi; Eka Assolehah Putri
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.539 KB) | DOI: 10.46306/ncabet.v1i1.46

Abstract

Creative economy entrepreneur in Ragas Masigit Village, Kec. Carenang Kab. Serang is experiencing problems with digital marketing knowledge during the Covid-19 Pandemic towards society 5.0. There needs to be motivation and education that can help creative economy business actors, especially to bounce back from the uncertainty of current conditions. The purpose of this activity is to increase the synergy of community service and explain digital marketing strategies in the era of society 5.0. The types of research used in this research are surveys and case studies with descriptive methods, namely lectures, discussions and mentoring. The material presented at this community service is the pattern of digital marketing strategies in developing the creative economy during the covid 19 pandemic. The result of this activity is that participants can implement comprehensive knowledge of digital marketing strategies and products that are in demand and needed at this time that can create business opportunities. promising
PERAN PROMOSI DAN LOKASI DALAM MENINGKATKAN PENJUALAN UNIT PERUMAHAN PURI DELTA ANGSANA DI KECAMATAN KASEMEN KOTA SERANG Abdul Aziz; Sahrul Arixona
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.851 KB) | DOI: 10.46306/ncabet.v1i1.48

Abstract

The purpose of this study was to determine whether there is a partial and simultaneous influence on promotion and location in increasing sales of Puri Delta Angsana housing units in Kasemen District. The research method used is quantitative research methods. The research population is Puri Delta Angsana Housing in Kasemen District, Serang City which was recorded in 2021 as many as 72 housing units. The data analysis techniques used by researchers include descriptive statistics, validity tests, reliability tests, classical assumption tests, multiple linear regression tests, correlation coefficient tests, test determination, T test, and F test. The results of this study indicate that promotion partially has a significant effect on sales, the tcount value is 2.894 > ttable value is 1.666, the significant value is 0.004 <0.05. Location partially has a significant effect on sales, tcount value is 3,248> ttable is 1,666, significant value is 0.005 <0.05. Promotion (X1), and Location (X2) together (simultaneously) have a significant effect on Sales (Y) at Puri Delta Angsana Housing in Kasemen District, Serang City with a significant value of 0.000b < 0.05 and an F value of 16.664 > 3 ,13. The coefficient of determination (R Square) obtained is 0.326. This means that 32.6% of the sales variation can be explained by the Promotion and Location variables. While the remaining 67.4% is influenced by other variables not included in the study
PENGARUH KEMASAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI PADA PUJA COFFEE & CO. DI KABUPATEN SERANG Abdul Aziz; Apostel Paulus Pardomuan Nainggolan
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.466 KB) | DOI: 10.46306/ncabet.v2i1.61

Abstract

The many of coffee shops in Serang District, makes the level of business competition increase. Likewise in Cikande District, one of the existing coffee shops is called Puja Coffee must be able to captivate the hearts of both old and potential customers so that Brand Awareness is embedded. One of them is by making attractive packaging and arranging effective promotions. This study aims to analyze the conditions of consumer opinion, the independent variables, namely packaging, and promotion which have a positive and significant influence on the purchasing decision of Puja Coffee. In this study, the researcher uses a survey method and uses a questionnaire as the main data collection tool. The researcher used a correlational quantitative approach. This study took a sample of 66 respondents. Based on the results of research that has been carried out using SPSS version 25, it can be concluded that Packaging (X1) and Promotion (X2) are able to contribute 30.5% to Purchase Decisions (Y), and the remaining 69.5% is explained by other variables not included in the model. Based on the results of the F test, it shows that the two independent variables, namely Packaging and Promotion, simultaneously have a positive and significant effect on purchasing decisions
Co-Authors Apostel Paulus Pardomuan Nainggolan Ariviyansyah Akbar Eka Assolehah Putri Fathur Rohman Juhandi Mila Rahmawati Muhadi Muhadi Sahrul Arixona Siti Ferliana Siti Maryam Tonny Veriz P.