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All Journal National Conference on Applied Business, Education & Technology (NCABET)
Muhadi Muhadi
Universitas Bina Bangsa
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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BERKARYA UNTUK BANGSA : SINERGISITAS PENGABDIAN KEPADA MASYARAKAT DAN EDUKASI STRATEGI DIGITAL MARKETING DI SOCIETY 5.0 Abdul Aziz; Muhadi Muhadi; Eka Assolehah Putri
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.539 KB) | DOI: 10.46306/ncabet.v1i1.46

Abstract

Creative economy entrepreneur in Ragas Masigit Village, Kec. Carenang Kab. Serang is experiencing problems with digital marketing knowledge during the Covid-19 Pandemic towards society 5.0. There needs to be motivation and education that can help creative economy business actors, especially to bounce back from the uncertainty of current conditions. The purpose of this activity is to increase the synergy of community service and explain digital marketing strategies in the era of society 5.0. The types of research used in this research are surveys and case studies with descriptive methods, namely lectures, discussions and mentoring. The material presented at this community service is the pattern of digital marketing strategies in developing the creative economy during the covid 19 pandemic. The result of this activity is that participants can implement comprehensive knowledge of digital marketing strategies and products that are in demand and needed at this time that can create business opportunities. promising
Co-Authors Abdul Aziz Eka Assolehah Putri