Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Almana : Jurnal Manajemen dan Bisnis
Muchammad Alfan Purnama
Universitas Muhammadiyah Sukabumi, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strength of Product Quality to Improve Competitiveness Muchammad Alfan Purnama; Erry Sunarya; Asep Muhamad Ramdan
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.531 KB) | DOI: 10.36555/almana.v5i3.1580

Abstract

In the background here, the problem is that the dependent variable is competitiveness and the independent variable is product quality. The purpose of this study was to determine the effect of differentiation strategies on the competitiveness of domino's pizza in Sukabumi. This research uses quantitative methods. The population in this study were Domino's pizza consumers in the city of Sukabumi and the sample used was 100 respondents. The data analysis technique used is simple linear regression analysis and the sampling technique used is probability sampling. The results of this study indicate that the differentiation strategy has a significant and positive influence on competitiveness. The results of the F test, namely the value of Fcount 374,749> 3.09 indicate that Fcount is greater than Ftable and the results of the correlation in this study have a very strong and high value of 0.890, so it can be concluded that the variable product quality influences competitiveness. Domino's pizza Sukabumi.
Co-Authors Asep Muhamad Ramdan Erry Sunarya