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All Journal Jurnal Bahasa Rupa Jurnal Bahasa Rupa Serat Rupa: Journal of Design
Puspita Yuli Pradita
Universitas Kristen Maranatha
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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UJI KELAYAKAN DESAIN KEMASAN PRODUK MAKANAN OLEH-OLEH UMKM JAWA BARAT MENGGUNAKAN CHI-SQUARE Monica Hartanti; Puspita Yuli Pradita
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : LPPM Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.912

Abstract

Souvenir products produced by SMEs in the city of Bandung are very diverse. The COVID-19 pandemic has caused the tourism industry to decline; souvenirs cannot be purchased directly at tourist sites. Advances in technology and government support for Micro, Small, and Medium Enterprises (SMEs) have opened up opportunities to migrate to sell products online. The souvenir food products need to be packaged attractively and have local characteristics because local identity can be one of the unique things that will attract consumers. Nine samples of food products as souvenirs from the Sabilulungan Community SMEs, assisted by Department of Industry and Commerce Soreang Regency, West Java, have redesigned their packaging. The old and new packages were arranged side by side; a comparative study was conducted, measured respondents' design tastes, respondents' reasons for choosing designs, and product sales results using the Chi-Square test. The data collection method is by distributing questionnaires filled out when visitors shop at the product bazaar. The results of data calculations reveal that well-designed packaging and have an identity that matches the food will increase purchases. Local characteristics can be used as an identity that is displayed aesthetically and uniquely to increase the value of local products. Local characteristics that are easiest for consumers to remember are symbols of local and familiar colors culture. A Packaging that uses zippers and is not too big is considered more efficient from the usability aspect. The form of packaging that is not just a box is considered more unique.
UJI KELAYAKAN DESAIN KEMASAN PRODUK MAKANAN OLEH-OLEH UMKM JAWA BARAT MENGGUNAKAN CHI-SQUARE Monica Hartanti; Puspita Yuli Pradita
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.912

Abstract

Souvenir products produced by SMEs in the city of Bandung are very diverse. The COVID-19 pandemic has caused the tourism industry to decline; souvenirs cannot be purchased directly at tourist sites. Advances in technology and government support for Micro, Small, and Medium Enterprises (SMEs) have opened up opportunities to migrate to sell products online. The souvenir food products need to be packaged attractively and have local characteristics because local identity can be one of the unique things that will attract consumers. Nine samples of food products as souvenirs from the Sabilulungan Community SMEs, assisted by Department of Industry and Commerce Soreang Regency, West Java, have redesigned their packaging. The old and new packages were arranged side by side; a comparative study was conducted, measured respondents' design tastes, respondents' reasons for choosing designs, and product sales results using the Chi-Square test. The data collection method is by distributing questionnaires filled out when visitors shop at the product bazaar. The results of data calculations reveal that well-designed packaging and have an identity that matches the food will increase purchases. Local characteristics can be used as an identity that is displayed aesthetically and uniquely to increase the value of local products. Local characteristics that are easiest for consumers to remember are symbols of local and familiar colors culture. A Packaging that uses zippers and is not too big is considered more efficient from the usability aspect. The form of packaging that is not just a box is considered more unique.
PERANCANGAN DESAIN GRAFIS MEDIA PROMOSI WEBSITE PASAR PAPRINGAN BAGI KELUARGA URBAN DI INDONESIA Steven Arden; R.A Dita Saraswati; Puspita Yuli Pradita
Serat Rupa: Journal of Design Vol 3 No 2 (2019): SRJD-JULY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v3i2.1160

Abstract

Papringan Market is located in Ngadiprono Hamlet, Ngadimulyo Village, Kedu District, Temanggung, and Central Java. The Papringan market has a big idea to build a village from the village by revitalizing it. The Papringan market has good potential for tourist areas, because it has a unique transaction method, this market uses "pring" coins for trading. In addition, the creation of this market also changes the public order from the unused or the disposal of wasteland into a useful land. The design goal is to promote the Papringan Market to be better known by urban families in Indonesia.The research method used is Field observation, interviews with Papringan Market activists, and target markets research with quantitative methods through online questionnaires on 100 respondents. The main media used are Website and Video. The visuals raised the traditional elements such as bamboo, unique elements of space, and typical activities in the area that are not owned by other traditional markets. This promotion uses websites as the main media, because it is interactive, attractive, global reach, and up-to-date information. The results of this design are expected the Papringan Market opportunity more visible to residents in other big cities and able to reach urbanites in other cities, which are in fact traditional tourism activists.
Co-Authors Monica Hartanti R.A Dita Saraswati Saraswati, R.A Dita Steven Arden