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All Journal ADI Journal on Recent Innovation (AJRI) International Journal of Multidisciplinary Approach Research and Science
Soedaryono, Chaidir Kurnia Thoullah
University Raharja
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Immunology & microbiology Industrial & Manufacturing Engineering Social Sciences

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Analysis of The Effect of Community’s Role in CSR Activities on The Image of The Company of Minarak Brantas Gas, Inc. John Basuki Rahmad; Suwandi Suwandi; Chaidir Kurnia Thoullah Soedaryono; Luthfia Fauzia Dewi Aryanti; Dwi Aprialiasari
ADI Journal on Recent Innovation Vol. 3 No. 2 (2022): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v3i2.530

Abstract

This study aims to determine the effect of Community Perception and Community Participation on the Implementation of Corporate Social Responsibility (CSR) Activities and their impact on Company Image. The independent variables in this study are Community Perception of CSR Activities (X1) and Community Participation in CSR Activities (X2), mediating or intervening variables in this study is the Implementation of Corporate Social Responsibility / CSR (Z) activities, while the dependent variable is Company Image (Y). This type of research is quantitative descriptive research. This research is located in Kalidawir Village and Kedung Banteng Village, Tanggulangin Subdistrict, Sidoarjo Regency. The population in this study is the residents who received CSR program. The sampling technique in this study uses probability sampling techniques with simple random sampling methods. This study uses descriptive analysis and path analysis to determine the results of hypothesis analysis. This study shows the results that there is a significant direct effect of people's perceptions on CSR activities (X1) on the implementation of CSR activities (Z) with the significance of variable X1 of 0.004 (<0.05). The analysis also shows that there is a significant direct effect of community participation in CSR activities (X2) on the implementation of CSR activities (Z) with a significance of variable X2 of 0,000 (<0.05). Other results show that there is a significant direct effect of people's perceptions on CSR activities (X1) on the company's image (Y) with the significance of variable X1 of 0,000 (<0.05); there is a significant direct effect of community participation in CSR activities (X2) on the company's image (Y) with the significance of variable X2 of 0,000 (<0.05); and there is a significant direct effect on the implementation of CSR activities (Z) on the company's image (Y) with the significance of t variable Y of 0,000 (<0.05). The results of testing the indirect effect shows that there is a significant indirect effect of public perception on CSR activities (X1) on corporate image (Y) through the implementation of CSR activities (Z) with the significance of variables X1 on Y through Z of 0.013 (<0.05); and there is a significant indirect effect of community participation in CSR activities (X2) on the company's image (Y) through the implementation of CSR activities (Z) with the significance of the variables X2 on Y through Z of 0,000 (<0.05).
Campaign Management System with Big Data Analytics in Marketing Products through Digital Channel Nurninawati, Euis; Soedaryono, Chaidir Kurnia Thoullah; Hamzah, Muzaffar
International Journal of Multidisciplinary Approach Research and Science Том 1 № 03 (2023): International Journal of Multidisciplinary Approach Research and Science
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/ijmars.v1i03.103

Abstract

Data is the new gold in the industrial revolution era 4.0, with the development of internet-based technology, big data, blockchain etc. a lot of data is created from this process, as well as in the banking world a lot of data is created from transactions made by customers and demographic data created when customers opening banking products, this can help companies understand client desires in meeting their financial needs, big data is the right tool for processing large data within companies and can help companies make decisions, one of the company's obstacles is in marketing their products to customers during the Covid 19 pandemic, the disconnection of interaction with customers directly affected company sales, especially banking, the infrequency of customers coming to branches resulted in difficulties for marketing companies and explaining products to sell to customers. With a campaign management system that can transmit to customers via digital channels such as WhatsApp, email and SMS and supported by big data technology, it will help companies sell products without having to interact directly, this can increase company profits and can help customers in their financial needs.
Co-Authors Dwi Aprialiasari Euis Nurninawati Hamzah, Muzaffar John Basuki Rahmad Luthfia Fauzia Dewi Aryanti Suwandi, Suwandi