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All Journal Journal of Indonesian Economy and Business Asian Journal of Innovation and Entrepreneurship (AJIE) Benefit: Jurnal Manajemen dan Bisnis
Khusniyah Purwani
Universitas Islam Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERILAKU BERALIH MEREK KONSUMEN DALAM PEMBELIAN PRODUK OTOMOTIF Purwani, Khusniyah; Dharmmesta, Basu Swastha
Journal of Indonesian Economy and Business Vol 17, No 3 (2002): July
Publisher : Journal of Indonesian Economy and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.834 KB)

Abstract

This research examined of consideration set size to switch brands in automotive purchase, called Sambandam-Lord model (1995). The results showe that the replicated research model could be applied to the observed data, but not all eleven hypotheses could be supported as the researchers expected. Six of the eleven hypotheses, have been supported, while the others have not. This condition indicates that automotive brands switching behavior occurred because of the three factors mentioned in the model, i.e. (1) prior experience, (2) product knowledge, and (3) media search, and other factors. The intended factors which have not been revealed were found as a desire to have newly manufactured cars, a desire to try other brands, and boredom of the owned car, need to be considered for further research.Keywords: Brand switching, consideration set size, prior experience, product knowledge, media search, retailer search, and satisfaction.
ANALISIS MEREK PADA PRODUK DETERGEN BUBUK SURF Purwani, Khusniyah
Benefit Volume 8 No 1 Juni 2004
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research was aimed at examining and evaluating a new brand name of powder detergentproduct, Surf. The evaluation was based on five categories of good brand name consisting ofmemorability, uniqueness, pronounceability, image, and consistency with overall corporate brandingstrategy. The questionnaire used the above five categories combined with Chiranjeev Kohli’s criteria.
ANALISIS MEREK PADA PRODUK DETERGEN BUBUK SURF Purwani, Khusniyah
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 8 No 1 Juni 2004
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v8i1.1189

Abstract

This research was aimed at examining and evaluating a new brand name of powder detergentproduct, Surf. The evaluation was based on five categories of good brand name consisting ofmemorability, uniqueness, pronounceability, image, and consistency with overall corporate brandingstrategy. The questionnaire used the above five categories combined with Chiranjeev Kohli’s criteria.
STRATEGY OF ENHANCING THE COMPETITIVESS OF LEATHER’S SMEs : STUDY IN MANDING YOGYAKARTA Rahayu, Ninik Sri; Purwani, Khusniyah
Asian Journal of Innovation and Entrepreneurship Vol 1 No 02 (2012): May 2012
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol1.iss2.art7

Abstract

The majority of the Manding’s leather manufacturers are small medium entreprise (SME), with limited productive resources. The paper try to identify problems of leather’s manufacturers and formulate strategy to enhance their competitiveness in domestic and overseas market. Most of the SMEs have characteristic as follow : utilization of old manufacturing processes, traditional management, low labor productivity poor intelligence and information systems on trade and marketing, rarely work with other firms, have no development activities, lack of technology adoption, and hardly ever bring new products on the market which lead their product being uncompetitive in market. To attain the competitiveness, SMEs need to consider some of the principle strategies, first, the innovation strategy, in which SMEs try to appropriate returns from their knowledge base. Second, the information technology strategy, which makes innovative uses of information technology in order to reduce SME costs and increase productivity. Third, the network strategy, in which SMEs work and co-operate with other firms, be they SMEs or large enterprises in order to improve their ability to access and absorb innovations. Fourth, the cluster strategy, in which SMEs locate in close proximity with competitors in order to take advantage of knowledge spill- overs, especially in the early stages of the industrial lifecycle. Keywords: Competitiveness, innovation strategy, information technology strategy,network strategy, cluster strategy
THE IMPORTANCE OF ISLAMIC ATMOSPHERE IN THE RETAIL BUSINESS A NEW ALTERNATIVE IN MANAGING RETAIL BUSINESS CASE STUDIES ON SYARIAH MINI MARKET: SYAR'E MART UII Purwani, Khusniyah; Susilo, Joko
Asian Journal of Innovation and Entrepreneurship Vol 1 No 03 (2012): September 2012
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol1.iss3.art5

Abstract

This paper aims to demonstrate a small- scale studies that explore the importance of retail Islamic atmosphere and contributed substantial in the success of the retail business. Especially looking for models or other forms of modern retail management based on syariah or Islamic rule. This paper also explores the relevance of the Islamic atmosphere of retail success. In this paper, we present case studies on UII Syariah Mini Market-Syar'e Mart that can describe the successes and try to draw conclusions by qualitative descriptive analysis of this case study. The findings show that the Islamic model of retail becomes a new alternative in managing the retail business. The concept of retail syariah has the opportunity to grow and succeed. That atmosphere was exciting retail syariah/ important than conventional retail atmosphere. Islamic retail atmosphere be one of the new tool in the retail industry. Islamic studies show that retail in the retail industry has contributed a new alternative in managing, developing and improving the retail industry. Keyword: Syariah mini market, Syar'e Mart, the retail atmosphere of syariah, marketing
Co-Authors Basu Swastha Dharmmesta Joko Susilo Ninik Sri Rahayu, Ninik Sri