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All Journal Jurnal Ekonomi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Purwanto purwanto
Universitas Muhammadiyah Surakarta
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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THE INFLUENCE OF PRODUCT QUALITY, PROMOTION AND DESIGN ON THE PURCHASE DECISION OF YAMAHA MIO MOTOR VEHICLES Purwanto purwanto
Jurnal Ekonomi Vol. 10 No. 01 (2021): June, Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1011.791 KB) | DOI: 10.58471/ekonomi.v10i01.58

Abstract

A person's buying behavior towards a product is influenced by many factors. Each individual has different desires and tastes. Product quality is a very influential factor in purchasing decisions, besides that there are many other factors that influence the buying behavior. This study aims to analyze the effect of product quality, promotion and design on purchasing decisions for Yamaha Mio motorcycle products and analyze the variables that have the most dominant influence on purchasing decisions for Yamaha Mio motorcycle products in the community in the Surakarta area. From the results of the classical assumption analysis, the normality test with the Kolmogorov-Smirnov obtained is significantly greater than 0.05, which means that the data distribution is normal. Multicollinearity test obtained VIF and Tolerance values ​​that are close to one so that it can be concluded that the regression model has no multicollinearity problem, while the heteroscedasticity test using the Glejser method states that there is no problem. Based on the results of multiple linear regression analysis from the t test, it was found that partially product quality had a significant effect on purchasing decisions for Yamaha Mio motorcycle products, while promotion and design had a significant effect on the 5% level. From the results of the F test that simultaneously product quality, promotion and design have a significant effect on purchasing decisions for Yamaha Mio motorcycle products where the value of F count > F table. Product quality has the most dominant influence on purchasing decisions for Yamaha Mio motorcycle products. The R square value is 0.255,
Sosialisasi Penerapan UU ITE Untuk Penggunaan Media Sosial di Desa Singopuran Kecamatan Kartasura Kabupaten Sukoharjo Marisa Kurnianingsih; Purwanto Purwanto; Ivan Andika Handono; Muhammad Naufal Nada Sima; Yustika Kusumaningrum; Elok Putri Nimasari
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 1 No. 3 (2021): Juli 2021 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5022.217 KB) | DOI: 10.25008/altifani.v1i3.148

Abstract

Saat ini, hampir seluruh lapisan masyarakat sudah menggunakan teknologi informasi.Pemerintah Indonesia menerapkan kekuatan Teknologi Informasi untuk mengelola dan mengolah semuanya data penting dalam setiap format. Pemerintah indonesia telah meningkatkan semua fasilitas pemerintah dan fasilitas umum, sehingga masyarakat bisa mengelola urusannya jauh lebih mudah dari sebelumnya.Sedangkan perusahaan swasta telah menggunakan teknologi informasi untuk meningkatkan perdagangannya di masyarakat dengan membuat e-commerce, sehingga orang dapat dengan mudah membeli dari mereka atau dengan mudah menjual produk mereka satu sama lain.Kemajuan spektakuler dibidang teknologi informasi dan komunikasi berdampak sangat besar bagi perkembangan interaksi hukum dan interaksi sosial. Tentu memberikan kontribusi positif bagi pengguna, media teknologi informasi ini juga menimbulkan sisi negatif. Untuk mengantisipasi hal tersebut pemerintah Indonesia menerbitkan Undang-Undang Nomor 11 Tahun 2008 Tentang Informasi dan Transaksi Elektronik (UU ITE). Adapun bantuan hukum gratis yang diberikan kepada masyarakat kurang mampu.Perbuatan ini merupakan pemenuhan atau lambang hukum fundamental kelima negeri kita “Keadilan sosial bagi seluruh rakyat Indonesia”. Tujuan dari kegiatan penyuluhan hukum ini adalah untuk memberikan pengetahuan terhadap masyarakat terkait dengan penggunaan media sosial dan bantuan Hukum yang bertempat di Desa Singopuran Kecamatan Kartasura Kabupaten Sukoharjo.
Co-Authors Elok Putri Nimasari Ivan Andika Handono Marisa Kurnianingsih Muhammad Naufal Nada Sima Yustika Kusumaningrum