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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Teknologi Proceeding Fakultas Ekonomi KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE JDM (Jurnal Dinamika Manajemen) Gadjah Mada International Journal of Business Journal of Indonesian Economy and Business Benefit: Jurnal Manajemen dan Bisnis Journal of Innovation in Business and Economics
B M Purwanto
Universitas Gadjah Mada
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH PARENTAL STYLE DAN PENDAPATAN KELUARGA TERHADAP KETERLIBATAN ANAK DALAM KEPUTUSAN PEMBELIAN KELUARGA Miftahuddin, Muhammad Agung; Purwanto, BM
Journal of Innovation in Business and Economics Vol 1, No 01 (2010)
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.068 KB)

Abstract

The objective of this research is to investigate the effect of parental style and family income on children’s involvement in family purchasing decision. Using dyadic method, the samples of this research consist of 43 parent (fathers or mothers) and 43 children whose ranged 11-16 years old as respondent. The result of this research shows that parental style, with its four dimensions (authoritative, authoritarian, indulgent and neglecting), has no significant difference on children’s involvement in family purchasing decision. Another result in this research shows that family income difference does not influence the children’s involvement level in family purchasing decision. The last, it is also indicated that children using bilateral strategy have a higher signification of influence than those who use unilateral strategy.
The Protest of Tofu-Tempe Producers : A Content Analysis of Print Media hendarto, kresno agus; Dharmmesta, Basu Swastha; Purwanto, B M; Moeliono, Moira M.M
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

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Abstract

Tofu-tempe has been popular among the Indonesia people. Nearly all people have ever consumed them. However with the long draught in the last half century in United States of America, the price of soybean, the raw material of tofu-tempe, has increased significantly. Consequently, the producers of tofu-tempe in Jakarta protested. They stopped the production for 3 days from 25 to 27 July 2012. The relation between media and protest is transactional. On the one hand, the protesting group uses media to disseminate their activities. On the other hand, media needs news to report. The objective of this study is to describe the protest of tofu-tempe producers. Therefore, this study attempts to answer some questions: (i) what is the root caused and what have triggered the protest? (ii) what is the target and what is the objective of the protest? (iii) who is benefited by the protest? and (iv) why the producers participated in the protest? Data on the protest by tofu-tempe producers were collected from media and analyzed by content analysis. The results showed that the roots caused of the protest were: (a) inability of the government to provide self-sufficiency of soybean; and (b) inability of the government to control the supply of soybean at national level and the trigger of the protest was significant increase of soybean price. They have made the producers protested. The objective of the protest were: (a) taking over of soybean trade by the government; (b) elimination of import tariff for soybean; (c) socialization to the society that soybean price has increased so that the society can understand the increase of selling price; (d) subsidy to soybean price to the producers of tofu-tempe; and (e) showing to the government the suffering of producers of tofu-tempe after the soybean price increase. The targets of the protest were the government; and the people most benefited by the protest were soybean importers.  Keywords: protest, media, agenda setting, social dilemma theory, qualitative content analysis.
The Determinants of Movie-Induced Tourism in Creating Visit Intention Based on Audience Personal Motivation (A Study on Indonesia’s Box Office Movie) Parahiyanti, Cesya Rizkika; Purwanto, BM
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.26427

Abstract

This research aims at identifying movie-induced tourism in terms of business related to audience personal motivation using a study on movie Ada Apa Dengan Cinta (AADC) 2. It uses qualitative research with a descriptive approach. The results of the in-depth interviews from 17 respondents are analyzed using conventional content analysis that would later raise the emergent themes to support the identification of movie-induced tourism in the study of AADC 2. The results of this study indicate that AADC 2 has a function to influence audiences traveling decisions on the featured locations after watching the movie, even though the film itself is not intended to promote a particular destination. Audience personal motivations in this study are grouped into two, namely general personal motivation and specific personal motivation. There are also considered factors of audiences that influence their decision to travel to the featured locations in the movie. The audience also expresses some assessments and behavioral intentions after they visited the sites. With these results, this study is expected to provide an overview of the relevant business players, such as tourism office, Destination Marketing Organizations (DMO), and movie production companies, about tourist behaviors in Indonesia.
The Audience Motivation of Movie-Induced Tourism: an Indonesia Case Study Parahiyanti, Cesya Rizkika; Purwanto, BM
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.26427

Abstract

This research aims at identifying movie-induced tourism in terms of business related to audience personal motivation using a study on movie Ada Apa Dengan Cinta (AADC) 2. It uses qualitative research with a descriptive approach. The in-depth interviews from 17 informants are analyzed using conventional content analysis that would later raise the emergent themes to support the identification of movie-induced tourism in the study of AADC 2. The results of this study indicate that AADC 2 has a function to influence audiences traveling decisions on the featured locations after watching the movie, even though the film itself is not intended to promote a particular destination. This study’s audience’s personal motivations are grouped into two, namely general personal motivation and specific personal motivation. The audiences also revealed some additional considerations, such as accessibility and cost, in visiting the locations that influence their travel decision. It would be beneficial for a destination to incorporate filming into destination marketing plans by seeing a good case practice from AADC 2 movie with these results.  
Pengaruh Pererangkaan Pesan pada Persepsi Risiko Konsumen dengan Motivasi sebagai Variabel Pemoderasi Euis Soliha; BM. Purwanto
Jurnal Siasat Bisnis Vol. 16 No. 1 (2012)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

Penelitian ini bertujuan menguji pengaruh pererangkaan pesan dalam iklan pada persepsi risiko konsumen yang dimoderasi oleh motivasi konsumen. Untuk menguji hipotesis, penelitian ini menggunakan eksperimen dengan desain faktorial 2x2. Pererangkaan pesan merupakan variabel independen yang dimanipulasi ke dalam pererangkaan pesan positif dan pererangkaan pesan negatif. Persepsi risiko konsumen merupakan variabel dependen. Sedangkan motivasi konsumen merupakan variabel moderasi yang diukur menjadi dua kategori, yaitu motivasi rasional dan motivasi emosional. Hasil penelitian menunjukkan bahwa terdapat perbedaan yang signifikan antara persepsi risiko konsumen dengan pererangkaan pesan positif dan persepsi risiko konsumen dengan pererangkaan pesan negatif dan motivasi konsumen memoderasi pengaruh pererangkaan pesan pada persepsi risiko konsumen.Kata kunci: pererangkaan pesan, motivasi, motif rasional, motif emosional, persepsi risiko konsumen.
Beberapa Isu Pengukuran Konstruk dalam Riset Keperilakuan dan Organisasi BM. Purwanto, MBA, Ph.D. BM. Purwanto, MBA, Ph.D.
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 18 No 1 Juni 2014
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v18i1.1392

Abstract

This paper discusses important issues on measurement in behavioral research. It gives guidance to researcher and management scholars to construct measurement in their research. The purpose of this paper is to give awareness to researcher to develop measurement. This paper discusses fundamental issues on measurement such as multidimensional, reflective and formative measurement and item-parcell issues. 
PENGARUH KONSTRUK RELASIONAL PADA CUSTOMER REFERRAL DAN JUMLAH JASA YANG DIBELI DENGAN UMUR RELASIONAL SEBAGAI VARIABEL PEMODERASI Berta Bekti Retnawati; BM. Purwanto
Journal of Indonesian Economy and Business (JIEB) Vol 19, No 3 (2004): July
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.037 KB) | DOI: 10.22146/jieb.6600

Abstract

This research aims to examine the effect of relational constructs (trust, affective commitment, calculative commitment, satisfaction, and payment equity) on customer referral and number of service purchased with age of relationship as moderating variable. The data were collected with convenience sample from 181 (response rate 90,5%) customers of insurance companies in Special Province of Yogyakarta. In line with the characteristics of customers of the company, the individuals in the sample could be described as productive age, rather prosperous and well educated. The average relationship age of the respondents was approximately 4,49 years, while the average number of services purchased was approximately 1,49. All hypotheses were tested with hierarchical regression analysis (HRA). The results on the antecedents of customer referrals are in line with prior research, as author find that trust, affective commitment, satisfaction, and payment equity are positively related to customer referrals. We found significant relationship only the relational construct of affective commitment and the number services purchased. No moderating effect of relationship age is found in the customer referral model. With respect to the number of services purchased, a moderating effect of relationship age on the effect of affective commitment is found. There is argument about the discrepancy between the customer referral model and the number of services purchased model with regard to the moderating effect of relationship age. This increasing confidence is indeed important it concerns decisions that have important consequences, such as the purchase of new insurance policies. However, it might be less important when behavior has fever direct consequences for the customer, such as customer referral.
THE EFFECT OF MANAGERIAL ORIENTATION ON SALESPERSONS’ JOB SATISFACTION BM. Purwanto
Journal of Indonesian Economy and Business (JIEB) Vol 18, No 4 (2003): October
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.985 KB) | DOI: 10.22146/jieb.6653

Abstract

Studi ini mengungkap efek orientasi manajerial terhadap kepuasan kerja tenaga penjual. Kepuasan kerja merupakan konstruk yang sangat penting bagi manajer karena memiliki efek yang signifikan terhadap perilaku dan kinerja tenaga penjual. Responden adalah tenaga penjual jasa asuransi jiwa dari 12 perusahaan asuransi jiwa yang beroperasi di Indonesia. Data dikumpulkan dengan menggunakan kuesioner. Two-step approach to SEM digunakan untuk menguji model hubungan struktural antara konstruk-konstruk yang mencerminkan orientasi manajerial (komitmen manajemen terhadap kualitas layanan, pemberdayaan, evaluasi berdasar perilaku, dan evaluasi berdasar hasil) dan kepuasan kerja. Hasil pengujian menunjukkan bahwa komitmen manajemen terhadap kualitas layanan akan mendorong manajemen untuk memberdayakan tenaga penjualnya. Manajemen yang berupaya memberdayakan tenaga penjual cenderung menggunakan sistem evaluasi berdasar perilaku dari pada menggunakan sistem evaluasi berdasar hasil. Evaluasi berdasar perilaku berefek positif terhadap kepuasan kerja, sedangkan evaluasi berdasar hasil cenderung berefek negatif terhadap kepuasan kerja tenaga penjual.Keywords: salesperson, management commitment to service quality, empowerment, behavior-based evaluation, outcome-based evaluation, job satisfaction, two-step approach to SEM.
THE EFFECT OF SALESPERSON STRESS FACTORS ON JOB PERFORMANCE BM. Purwanto
Journal of Indonesian Economy and Business (JIEB) Vol 17, No 2 (2002): April
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.703 KB) | DOI: 10.22146/jieb.6730

Abstract

Tenaga penjual pada perusahaan jasa memiliki peran yang sangat penting karena mereka dituntut untuk dapat memenuhi target penjualan sekaligus membangun relationship dan citra perusahaan melalui pelayanan yang mereka berikan pada konsumen. Peran membangun citra dan relationship seringkali bertentangan dengan tugasnya untuk mencapai target penjualan. Peran tersebut juga seringkali dirasa berat dan membingungkan sehingga berpotensi menimbulkan stress yang dapat memberi pengaruh negatif pada kinerjanya. Studi ini menguji model struktural yang menggambarkan pengaruh stress factors (role stress dan burnout) pada job performance (behavioral dan sales performance) tenaga penjual jasa. Dalam model struktural, pengaruh stress factors pada job performance dimediasi oleh internal states (adaptability dan self-efficacy). Responden adalah 223 tenaga penjual asuransi jiwa dari 12 perusahaan asuransi jiwa yang beroperasi di Indonesia. Model diuji dengan menggunakan two-step approach to structural equation modeling.Kata kunci: role stress, burnout, adaptability, self efficacy, relational selling intention, sales performance, dan two-step approach to structural equation modeling.
Co-Authors Basu S. Dharmmesta Basu Swastha Dharmmesta Berta Bekti Retnawati Cesya Rizkika Parahiyanti Dien Mardhiyah Euis Soliha Fenika Wulani Hani Handoko hendarto, kresno agus Kresno A. Hendarto Miftahuddin, Muhammad Agung Moira M.M Moeliono Moira M.M. Moeliono