Article Per Year (5 Year)
p-Index From 2020 - 2025
1.978
P-Index
This Author published in this journals
All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Ilmiah Mahasiswa FEB Binus Business Review Jurnal Manajemen dan Kewirausahaan (JMDK) Asia-Pacific Management and Business Application Jurnal Abdi Masyarakat Indonesia JOMPA ABDI: Jurnal Pengabdian Masyarakat J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Nusantara Berbakti Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Innovation, Technology, and Entrepreneurship Journal
Cesya Rizkika Parahiyanti
Universitas Negeri Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
The Role of Event Brand Awareness in Creating Event Brand Image, Event Brand Quality, and Revisit Intention (a Lesson from Ijen Car Free Day) Parahiyanti, Cesya Rizkika; Hussein, Ananda Sabil
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Event industry currently is considered as one of interesting business opportunity in contributing major positive economic impact. Event could be categorized into some activities conducted by an event management or event organizer in  the case of achieving some specific outcomes. Specifically, the purpose of conducting an event is gathering people in a moment to do similar activity which leads to the formation of communities as part of social interaction in a society. Apart its role in creating communities, an event is also recognized as an essential marketing tool in branding of particular destination. This study aims to establish a theoretical event brand equity for which the key components of the brand equity were evaluated from visitor perspective  in the tourism context. Brand equity is constructed by four dimensions which are event brand awareness (EBA), event brand image (EBI), event brand quality (EBQ), and event revisit intention (ERI). By using convenience sampling, 205 visitors of Ijen Car Free Day (ICFD) as the event object were used as respondents to obtain the data. This study uses Partial Least Square (PLS) to analyze  the data both in outer model and inner model measurements. The finding of this study indicate that EBA has positive and significant influence to EBI, EBQ, and ERI. Then, EBI is also proven giving positive and significant influence to EBQ and ERI. In contrary, EBQ does not show significant influence to ERI.Keywords: EBA, EBI, EBQ, ERI
The Determinants of Movie-Induced Tourism in Creating Visit Intention Based on Audience Personal Motivation (A Study on Indonesia’s Box Office Movie) Parahiyanti, Cesya Rizkika; Purwanto, BM
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.26427

Abstract

This research aims at identifying movie-induced tourism in terms of business related to audience personal motivation using a study on movie Ada Apa Dengan Cinta (AADC) 2. It uses qualitative research with a descriptive approach. The results of the in-depth interviews from 17 respondents are analyzed using conventional content analysis that would later raise the emergent themes to support the identification of movie-induced tourism in the study of AADC 2. The results of this study indicate that AADC 2 has a function to influence audiences traveling decisions on the featured locations after watching the movie, even though the film itself is not intended to promote a particular destination. Audience personal motivations in this study are grouped into two, namely general personal motivation and specific personal motivation. There are also considered factors of audiences that influence their decision to travel to the featured locations in the movie. The audience also expresses some assessments and behavioral intentions after they visited the sites. With these results, this study is expected to provide an overview of the relevant business players, such as tourism office, Destination Marketing Organizations (DMO), and movie production companies, about tourist behaviors in Indonesia.
The Audience Motivation of Movie-Induced Tourism: an Indonesia Case Study Parahiyanti, Cesya Rizkika; Purwanto, BM
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.26427

Abstract

This research aims at identifying movie-induced tourism in terms of business related to audience personal motivation using a study on movie Ada Apa Dengan Cinta (AADC) 2. It uses qualitative research with a descriptive approach. The in-depth interviews from 17 informants are analyzed using conventional content analysis that would later raise the emergent themes to support the identification of movie-induced tourism in the study of AADC 2. The results of this study indicate that AADC 2 has a function to influence audiences traveling decisions on the featured locations after watching the movie, even though the film itself is not intended to promote a particular destination. This study’s audience’s personal motivations are grouped into two, namely general personal motivation and specific personal motivation. The audiences also revealed some additional considerations, such as accessibility and cost, in visiting the locations that influence their travel decision. It would be beneficial for a destination to incorporate filming into destination marketing plans by seeing a good case practice from AADC 2 movie with these results.  
Perencanaan Optimalisasi CHSE dan Kelompok Sadar Wisata (Pokdarwis) sebagai Strategi Mitigasi Industri Pariwisata selama Pandemi COVID-19 pada Kawasan Trowulan Mojokerto Parahiyanti, Cesya Rizkika; Wahyudi, Handri Dian; Darma, Nabila Rafifah
Jurnal Abdi Masyarakat Indonesia Vol 2 No 1 (2022): JAMSI - Januari 2022
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.226

Abstract

Artikel ini bertujuan untuk memberikan wawasan baru mengenai salah satu mitigasi risiko yang bisa dilakukan pada industri pariwisata selama pandemi COVID-19. Metode yang dilakukan menggunakan wawancara mendalam dengan perusahaan Badan Usaha Milik Negara yang menaungi salah satu pariwisata di Indonesia bernama PT Taman Wisata Candi Borobudur, Prambanan, dan Ratu Boko. Setelah itu, penulis melakukan benchmarking dengan salah satu obyek penelitian yaitu Kawasan pariwisata berbasis heritage dan berbasis agama yang berada di Kawasan Trowulan, Kabupaten Mojokerto. Dari hasil wawancara mendalam, didapatkan hasil bahwa optimalisasi Cleanliness (Kebersihan), Health (Kesehatan), Safety (Keamanan), dan Environment (Ramah lingkungan) (CHSE) serta pengembangan kelompok sadar wisata (Pokdarwis) menjadi dua faktor yang memegang peranan kunci dalam memperbaiki kondisi pariwisata selama pandemi.
The Determinants of Visitor’s Revisit Intention: A Lesson from Ijen Car Free Day Cesya Rizkika Parahiyanti; Ananda Sabil Hussein
APMBA (Asia Pacific Management and Business Application) Vol 3, No 2 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1089.295 KB) | DOI: 10.21776/ub.apmba.2014.003.02.1

Abstract

Event industry currently is considered as one of interesting business opportunity in contributing major positive economic impact. Event could be categorized into some activities conducted by an event management or event organizer in the case of achieving some specific outcomes. An event is also recognized as an essential marketing tool in branding of particular destination. It has a powerful function to make a differentiation between one destination and others. This study aims to establish a theoretical event brand equity for which the key components of the brand equity were evaluated from visitor perspective in the tourism context. Brand equity is constructed by four multidimensions which are event brand awareness (EBA), event brand image (EBI), event brand quality (EBQ), and event revisit intention (ERI). By using convenience sampling, 205 visitors of Ijen Car Free Day (ICFD) as the event object were used as respondents to obtain the data. This study uses Partial Least Square (PLS) to analyze the data both in outer model and inner model measurements. The finding of this study indicate that EBA has positive and significant influence to EBI, EBQ, and ERI. Then, EBI is also proven giving positive and significant influence to EBQ and ERI. In contrary, EBQ does not show significant influence to ERI. The significance movement of this study could be useful measurement in assessing event brand equity management in the future.
Investigating the Effect of Consumer Ethnocentrism, Cosmopolitanism, and Relative Product Quality to Brand Preferences: An Insight from Generation Z in Indonesia Eva Yunitasari; Cesya Rizkika Parahiyanti
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8341

Abstract

The development of the economy in the current globalization era is increasingly rapid. The business world in various industries has tight competition, including the makeup industry. The research aimed to explore Generation Z’s preferences toward global brand makeup products in Indonesia. It applied a quantitative research with descriptive analysis. The data using a questionnaire distributed to 236 respondents were calculated using Partial Least Square (PLS). The results find that cosmopolitanism does not directly contribute to Generation Z’s preferences for global makeup products in Indonesia or through relative product quality. Meanwhile, consumer ethnocentrism has a positive influence on Generation Z's preferences for global makeup products in Indonesia directly or through relative product quality. It also shows that the relative product quality of global makeup products in Indonesia positively affects Generation Z’s preferences. The research findings provide insights for local makeup producers to improve their quality and compete more with global makeup products. Generation Z, as makeup consumers in Indonesia, prefers to purchase products based on quality. Buying global brand makeup products does not make them lose the spirit of nationalism towards their country. However, the research is only limited only to Generation Z as the samples in Indonesia. Therefore, there is an opportunity for different results if the research is carried out in other regions or with consumers from other generations.
Pelatihan Branding Dan Strategi E-Marketing Sebagai Upaya Meningkatkan Efektivitas Pemasaran Produk Olahan Daun Kelor (Moringa oleifera) Desa Wonorejo Kabupaten Malang Andro Agil Nur Rakhmad; Dediek Tri Kurniawan; Cesya Rizkika Parahiyanti; Rizky Firmansyah
Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2022): Jompa Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57218/jompaabdi.v1i4.334

Abstract

Program Pengabdian Masyarakat ini bertujuan untuk memanfaatkan potensi industri rumah tangga dari beberapa produk yang dapat meningkatkan nilai ekonomis dan meningkatkan pendapatan penduduk setempat dengan cara pemberian edukasi dan pengetahuan mengenai strategi branding pemasaran online. Moringa oleifera Lam yang kita kenal dengan nama kelor merupakan salah satu tanaman yang memiliki nilai gizi. Sejak dahulu dikenal oleh masyarakat sebagai tanaman yang berkhasiat. Ekstrak air daun kelor (Moringa oleifera) memiliki kandungan senyawa aktif alkaloid, saponin, tannin, fenol, flavonoid, triterpenoid, steroid, dan glikosida. Teh mengandung tanin, kafein, dan flavonoid. Flavonoid yang terkandung dalam teh merupakan antioksidan yang dapat membantu mencegah penyakit kardiovaskuler. Teh dapat dikelompokan menjadi 2 golongan, yaitu teh herbal dan non herbal. Teh non herbal dikelompokkan lagi menjadi 3 golongan, yaitu teh hitam, teh hijau, dan teh oolong. Sedangkan teh herbal merupakan hasil dari proses pengolahan bunga berry, kulit biji, daun, dan akar dari berbagai tanaman. Program pengabdian ini akan fokus dalam upaya peningkatan peran para masyarakat dan pemuda desa pada strategi E-Marketing pada produk olahan daun kelor dan strategi pemasaran produk dari Desa Wonorejo sebagai desa wisata dan mampu meningkatkan brand awareness dikalangan wisatawan baik lokal maupun internasional.
Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation Stevanny Elsa Dyah Ayu Rigan; Cesya Rizkika Parahiyanti
Jurnal Manajemen dan Kewirausahaan Vol 10, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i2.7691

Abstract

This explanatory study aimed to examine the mediating role of innovation in influencing resource-based view strategy and entrepreneurial orientation on competitive advantage. The samples taken in the study were 100 handicraft Small and Medium Enterprises (SMEs) in Malang, Indonesia. The data was collected using a quantitative approach by distributing a survey. Validity and reliability tests have been passed before testing the actual data analysis with SEM-PLS. The results indicate that innovation significantly mediates resource-based view strategy and entrepreneurial orientation on competitive advantage. If SMEs strive to achieve a highly competitive advantage through resource-based view strategies and entrepreneurial orientation, the ability to innovate has an essential role in this relationship. Hence, SMEs need to have good resources and adequate skills to enhance attitudes such as continuously developing innovative products, being brave in taking existing risks, and always making innovations. These strategy options can help the success in achieving a competitive advantage.
Penguatan Strategi Pemasaran dengan Kemasan Kekinian pada Proposal Rencana Bisnis UMKM Desa Kebontunggul Kabupaten Mojokerto Cesya Rizkika Parahiyanti; Yana Respati Dewi; Arum Prasasti; Ita Prihatining Wilujeng
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 4, No 2 (2020): Oktober 2020
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.051 KB) | DOI: 10.30734/j-abdipamas.v4i2.1234

Abstract

ABSTRACTCommunity empowerment in the era of globalization is facing big challenges. Desa Kebontunggul also faces the same challenge. Desa Kebontunggul is one of the villages located in Gondang, Kabupaten Mojokerto, which becomes a concern for village community empowerment office in Mojokerto. This village has a lot of potential to be developed because its strategic geographical location on the slopes of Mount Anjasmoro. Desa Kebontunggul has some superior products to be developed such as family medicinal plants (toga), organic plants, mushrooms, tortillas, and eggs. Unfortunately, the popularity of those products could not be competed to its natural tourism which is Mbencirang Valley. This community service activity aims to provide training and assistance in making business plan, especially strengthening the marketing plan for micro, small and medium enterprises (MSMEs) in Kebontunggul. Through this training and mentoring, superior products of MSMEs in the village are expected having a good marketing plan, thus, they can increase the added value of the products.  ABSTRAKPemberdayaan masyarakat di era globalisasi sedang menghadapi tantangan yang besar. Kondisi ini juga tidak terkecuali untuk masyarat di desa. Desa Kebontunggul merupakan salah satu desa yang terletak di Kecamatan Gondang, Kabupaten Mojokerto yang menjadi perhatian bagi Dinas Pemberdayaan Masyarakat dan Desa di Kabupaten Mojokerto. Desa ini memiliki banyak potensi untuk dikembangkan karena letak geografisnya terbilang strategis di lereng Gunung Anjasmoro. Dari segi produk yang bisa dikembangkan, Desa Kebontunggul memiliki potensi produk unggulan diantaranya toga (tanaman obat keluarga), tanaman organik, jamur, tortilla, dan telur. Namun sayang, kepopuleran produk-produk tersebut belum bisa sebanding dengan wisata alam di Kebontunggul yaitu Wisata Lembah Mbencirang. Pengabdian masyarakat ini dilakukan untuk memberikan pelatihan serta pendampingan pembuatan proposal rencana bisnis khususnya penguatan pada rencana pemasaran kepada para pelaku usaha mikro kecil menengah (UMKM) di desa Kebontunggul. Dengan adanya pelatihan dan pendampingan ini, diharapkan masyarakat desa Kebontunggul, khususnya warga yang memiliki usaha di produk unggulan desa, akan memiliki rencana pemasaran bisnis yang baik sehingga dapat menambah nilai tambah dari produk yang dihasilkan.
Community Based Tourism : Strategi Wujudkan One Village One Destination Melalui Program Wisata Desa Kampung Bawang Merah Purworejo Siska Nurnaningati; Irvan Pratama; Cesya Rizkika Parahiyanti
Jurnal Nusantara Berbakti Vol. 1 No. 4 (2023): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i4.254

Abstract

Rural economic development aims to create an environment that allows people to have a high life expectancy. The Malang Regency Government has launched the One Village One Destination program which demands that every village can produce competitive tourism products by utilizing local resources. Purworejo Village is a village located in Ngantang District with the majority of their livelihood being shallot farmers. Purworejo village was also crowned as a national model village producing high quality shallots, so many elements of society visited to learn about shallot management. The natural beauty and original culture of the village are additional potential that can be managed further to support the realization of Kampung Bawang Merah Village Tourism. The method used in this mentoring is a classical and individual approach. The subjects of this activity were 45 people from the Farmer's Group, PKK Mothers, youth organizations and the village government. The socialization and training participants received the results of this activity well. The results of this training will be used as a reference in preparing to develop human resources in managing tourist attractions and collaborating with partners as an embodiment of the Community Based Tourism (CBT) strategy.
Co-Authors Ananda Sabil Hussein Andro Agil Nur Rakhmad Arum Prasasti Aulia Fazhra Yuninda B M Purwanto Berliana Septi Anggraini Darma, Nabila Rafifah Dimara, Noach Iriandi Dwi Ariffatus Sholihah Erina Agustin Eva Yunitasari Handri Dian Wahyudi Irvan Pratama Ita Prihatining Wilujeng Kurniawan, Dediek Tri Rizky Firmansyah Siska Nurnaningati Stevanny Elsa Dyah Ayu Rigan Titis Shinta Dhewi, Titis Yana Respati Dewi