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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Kinerja Jurnal Akuntansi dan Pajak Jurnal Riset Ekonomi dan Bisnis
Yenny Purwati
Universitas Kristen Satya Wacana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Driving and Inhibiting Factors of Branchless Banking Technology Adoption in Rural Community Franksiska, Rosaly; Purwati, Yenny; Nugroho, Paskah Ika; Widodo, Arief
KINERJA Vol 21, No 1 (2017): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v21i1.1033

Abstract

This research is aimed to understand the perception of rural people toward Branchless Banking and to explore the factors that encourage them to adopt Branchless Banking technology in Indonesian context. Innovation diffusion theory was used in this research. Variables consisted of relative advantage, compatibility, complexity, trialability, and observability used to explore the perception of rural people toward Branchless Banking. Questionnaires were distributed to people in Kuncen village, Salatiga Indonesia. We found that relative advantage and complexity are factors that drive Kuncen village people to adopt Branchless Banking. Thus, compatibility, trialability, and observability are the inhibitors for Branchless Banking adoption.Keywords: Branchless Banking, mobile payment systems, technology adoption, financial inclusion
Pengaruh Isi Pesan, Sumber Pesan, dan Insentif Pada Sikap Konsumen Terhadap Sms Advertising Anggi Surya Saputra; Yenny Purwati
Conference In Business, Accounting, And Management (CBAM) Vol 1, No 1 (2012): Conference In Business, Accounting And Management (Cbam) 2012
Publisher : Conference In Business, Accounting, And Management (CBAM)

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Abstract

The rapid proliferation of mobile phones and other mobile devices has created a new channel for marketing. Mobile advertising has emerged as one of the most popular application in mobile commerce, particularly in the form of SMS advertising. This research investigates the influence of message content, message source, and incentive on consumer attitudes toward SMS advertising. An emprical method is used and three hypotheses are tested. Our findings confirmed the three hyphoteses. The analysis is based on a consumer survey. For this purpose a judgemental sampling of 200 cellular phones users in Semarang has been assesed. The results indicate (1) consumer give a great attention toward the entertainment aspect on message content which in further lead to positive attitudes toward sms advertising; (2) message source is the most important factor affecting consumer attitudes toward sms advertising; (3) incentives that offer monetary incentives such as pulse and free minutes lead to more positive attitudes to receive and read SMS advertisingKeywords: content, source, incentives, SMS advertising, attitude
Pengaruh konten buzzer terhadap keputusan pembelian melalui keterlibatan konsumen Putri, Christina Ari Pramono; Nugraha, Albert Kriestian Novi Adhi; Purwati, Yenny
Jurnal Riset Ekonomi dan Bisnis Vol 17, No 1 (2024): APRIL
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v17i1.8885

Abstract

Tujuan utama dari penelitian ini adalah untuk menginvestigasi dampak langsung dari konten viral yang dibuat oleh buzzer @kuliner_salatiga terhadap keputusan pembelian produk kuliner UMKM dan dampak tidak langsung melalui interaksi konsumen. Kebaruan dari penelitian ini adalah model hubungan antara viral konten oleh buzzer terhadap keputusan pembelian dan hasil penelitian ini dapat diaplikasikan di organisasi maupun daerah lainnya. Untuk mendapatkan bukti empiris, 201 responden mengisi kuesioner online dan data dianalisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa konten viral buzzer @kuliner_salatiga berpengaruh langsung terhadap keputusan pembelian. Selain itu, peran keterlibatan konsumen secara parsial memediasi hubungan antara konten viral buzzer dan keputusan pembelian konsumen. Temuan ini menawarkan wawasan yang berguna dalam mendorong penggunaan konten buzzer untuk pemasaran bisnis kuliner, dan pentingnya keterlibatan buzzer dengan pengguna sehingga dapat mempengaruhi keputusan pembelian konsumen.The primary objective of this research is to investigate the direct impact of viral content created by the @kuliner_salatiga Buzzer on the purchasing decisions of culinary MSME products and the indirect impact through consumer interactions. The novelty of this study lies in the model of the relationship between viral content by Buzzer and purchasing decisions, which can be applied in other organizations or regions. To obtain empirical evidence, 201 respondents completed an online questionnaire, and the data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The research findings indicate that viral content by the @kuliner_salatiga Buzzer has a direct influence on purchasing decisions. Additionally, consumer involvement partially mediates the relationship between Buzzer's viral content and consumer purchasing decisions. These findings offer valuable insights into encouraging the use of Buzzer content for culinary business marketing and the importance of Buzzer engagement with users to influence consumer purchasing decisions.
Insta-Inspiration: The Influence of Celebrities’ Instagram Accounts on The Consumptive Behavior of Youths Steven Christovery; Yenny Purwati
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.6840

Abstract

This study aims to discuss the effect of teenagers’ motivation for following celebrities’ Instagram accounts on consumptive behavior and the effect of parasocial interaction as a moderating variable as well as social identity as a mediation variable. The research employs a quantitative approach and the study data were collected through an online survey. The purposive sampling technique was selected for this research with the sample of 120 respondents. Respondents’ criteria for this study include teenagers aged 15-17 who are fans and followers of NCT Dream’s Instagram account. To process the data from the online survey, moderated regression analysis (MRA) and Hayes model 4 were carried out. The results showed that there are significant effects of motivation for following celebrities’ Instagram accounts on teenagers’ social identity and consumptive behavior. Furthermore, MRA demonstrates that parasocial interaction strengthens the moderation effect of teenagers’ motivation for following celebrities’ Instagram accounts on consumptive behavior. In addition, Hayes model 4 shows that social identity mediates the effect of teenagers’ motivation for following celebrities’ Instagram accounts on consumptive behavior.
Co-Authors Albert Kriestian Novi Adhi Nugraha Anggi Surya Saputra Paskah Ika Nugroho Putri, Christina Ari Pramono Rosaly Franksiska Steven Christovery Widodo, Arief