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All Journal KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) ISSN: 2252-9063 Jurnal Manajemen Teknologi Jurnal Riset Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Asia Jurnal DiMas (Jurnal Pengabdian Kepada Masyarakat)
Putri, Christina Ari Pramono
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Public Health Other

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Influence of Low-Cost Carrier Attributes towards Airline Choice Decision in Bandung-Surabaya Route Idham, Idham; Belgiawan, Prawira Fajarindra; Putri, Christina Ari Pramono
Jurnal Manajemen Teknologi Vol 20, No 1 (2021)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2021.20.1.6

Abstract

Abstract. The number of Indonesian domestic passengers which increased rapidly has encouraged for the airlines to expand their market share by opening routes in the local region and one of the promising region is Bandung. In early 2019, the Low-Cost Carrier has implemented paid baggage policy. The changes of airline conditions and regulations could affect consumer purchasing decisions. The airline have to redesign its strategies and conduct a strategy adjusment to identify the consumer's needs and wants these days. Based on the problem description, this research aims to identify what significant attributes influence passenger's purchasing decision-making and determine what elastic and inelastic attributes. Data collection using an online questionnaire then spread to 235 respondents and were analyzed with Mixed Logit Model using BIOGEME software. The results shows that airline's departure time is a significant attribute towards passenger's airline choice. Ticket price also plays a key role in selecting an airline for passengers when the ticket price increases, Passenger will consider choosing other alternative airlines that are more affordable. The results could be used by an airline company to attract the passenger by improving its marketing strategy.Keywords: Low-cost carrier, airline choice, airline attribute, mixed logit, demand elasticitiesAbstrak. Pertumbuhan pesat penumpang pesawat udara domestik di Indonesia memicu semua maskapai untuk memperluas pangsa pasar dengan membuka berbagai rute domestik baru, salah satu wilayah yang menjanjikan adalah Kota Bandung. Pada awal 2019, maskapai berbiaya rendah menerapkan kebijakan bagasi berbayar. Dinamika perubahan kondisi dan regulasi yang telah disebutkan sebelumnya dapat mempengaruhi keputusan pembelian konsumen. Oleh karena itu, maskapai harus merancang ulang strategi pemasaran untuk penyesuaian keinginan dan kebutuhan konsumen saat ini. Berdasarkan permasalahan tersebut, penelitian ini bertujuan untuk mengidentifikasi atribut-atribut apa saja yang signifikan mempengaruhi penumpang dalam membuat keputusan pembelian dan menentukan atribut-atribut apa saja yang elastis dan tidak elastis. Pengumpulan data menggunakan kuesioner daring lalu disebarkan ke 235 responden dan akan dianalisis dengan Mixed Logit Model menggunakan perangkat lunak BIOGEME. Hasil penelitian menunjukkan jika atribut waktu keberangkatan penerbangan signifikan terhadap pemilihan maskapai oleh penumpang. Selain itu, harga tiket juga memainkan peran penting dalam pemilihan maskapai dimana jika harga tiket suatu maskapai naik, maka penumpang akan mempertimbangkan untuk memilih maskapai lainnya yang lebih terjangkau. Hasil penelitian ini dapat digunakan oleh maskapai untuk menarik atensi penumpang dengan memperbaiki strategi pemasaran mereka.Kata kunci: Low-cost carrier, airline choice, airline attribute, mixed logit, demand elasticities
The Analysis of Water Meter Application with Approach of Overall Equipment Effectiveness in Municipal Waterworks Bali Ariadi, Gede; Abdi, Antonius Surjo; Putri , Christina Ari Pramono
KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) Vol. 12 No. 3 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/karmapati.v12i3.67047

Abstract

Companies in this globalization era face many problems. One of them is productivity, performance, and customer service. The companies must try to keep the quality. The Total Productive Maintenance (TPM) strategy is a system used to improve equipment quality based on a maintenanceapproach, which can be an effective solution. However, problems were occurring in the Municipal Waterworks business system due to Overall Equipment Effectiveness (OEE) which was not optimal. The solution must be to have an application system that can be used to measure and monitor the performance of water meter readers. This study used data focused on OEE, which began with TPM, which aimed to discover the problems in the maintenance of the municipal waterworks company. SPSS is software used to analyze data collection. SPSS data showed that the highest score is87.61 and 84.21 based on descriptive statistics for the maximum and average scores. This data indicates that OEE is an application vital to the company’s quality. Pearson correlation showed that the availability aspect gave more significant results than the performance and quality aspects.OEE provides benefits in developing equipment performance by analyzing equipment performance and effectively and efficiently checking six big losses. Therefore, the implementation of strategy production with TPM is a combination that provides benefits in a more flexible water meter system and customers who are satisfied with the service from company.
Pengaruh konten buzzer terhadap keputusan pembelian melalui keterlibatan konsumen Putri, Christina Ari Pramono; Nugraha, Albert Kriestian Novi Adhi; Purwati, Yenny
Jurnal Riset Ekonomi dan Bisnis Vol 17, No 1 (2024): APRIL
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/jreb.v17i1.8885

Abstract

Tujuan utama dari penelitian ini adalah untuk menginvestigasi dampak langsung dari konten viral yang dibuat oleh buzzer @kuliner_salatiga terhadap keputusan pembelian produk kuliner UMKM dan dampak tidak langsung melalui interaksi konsumen. Kebaruan dari penelitian ini adalah model hubungan antara viral konten oleh buzzer terhadap keputusan pembelian dan hasil penelitian ini dapat diaplikasikan di organisasi maupun daerah lainnya. Untuk mendapatkan bukti empiris, 201 responden mengisi kuesioner online dan data dianalisis menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa konten viral buzzer @kuliner_salatiga berpengaruh langsung terhadap keputusan pembelian. Selain itu, peran keterlibatan konsumen secara parsial memediasi hubungan antara konten viral buzzer dan keputusan pembelian konsumen. Temuan ini menawarkan wawasan yang berguna dalam mendorong penggunaan konten buzzer untuk pemasaran bisnis kuliner, dan pentingnya keterlibatan buzzer dengan pengguna sehingga dapat mempengaruhi keputusan pembelian konsumen.The primary objective of this research is to investigate the direct impact of viral content created by the @kuliner_salatiga Buzzer on the purchasing decisions of culinary MSME products and the indirect impact through consumer interactions. The novelty of this study lies in the model of the relationship between viral content by Buzzer and purchasing decisions, which can be applied in other organizations or regions. To obtain empirical evidence, 201 respondents completed an online questionnaire, and the data were analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The research findings indicate that viral content by the @kuliner_salatiga Buzzer has a direct influence on purchasing decisions. Additionally, consumer involvement partially mediates the relationship between Buzzer's viral content and consumer purchasing decisions. These findings offer valuable insights into encouraging the use of Buzzer content for culinary business marketing and the importance of Buzzer engagement with users to influence consumer purchasing decisions.
Hilirisasi hingga Komersialisasi Teh Bit Celup: Suatu Proses Pemberdayaan Masyarakat Desa Sumberejo, Magelang Handoko, Yoga Aji; Jatiningrum, Setia Humani; Putri, Christina Ari Pramono; Manao, Nancy Felicia; Jayanti, Malta Puspita; Putra, Imanuel Trisya; Simanjuntak, Bistok Hasiholan
Jurnal Dimas Vol 7 No 1 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : SEKOLAH TINGGI ILMU FARMASI YAYASAN PHARMASI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53359/dimas.v7i1.103

Abstract

Beta vulgaris L. atau umbi bit merah adalah komoditas hortikultura unggulan Desa Sumberejo, Kecamatan Ngablak, Kabupaten Magelang. Umbi ini mempunyai manfaat kesehatan yang baik, karena mengandung antioksidan betasianin yang tinggi. Namun demikian, petani seringkali mengalami kerugian karena harga penjualan umbi bit segar yang cenderung di bawah dari harga pokok produksi. Tujuan dari pengabdian masyarakat yaitu meningkatkan kesejahteraan masyarakat Desa Sumberejo melalui proses pendampingan hilirisasi hingga komersialisasi produk teh celup bit. Pendampingan hilirisasi dilakukan mulai penciptaan inovasi produk olahan teh bit celup dengan memperoleh hak paten invensi, Sertifikat P-IRT, serta Sertifikat Halal, pelatihan Good Handling Practices dan Good Manufacturing Practices dalam produksi teh bit celup; penyusunan proposal kelayakan usaha; serta pendirian infrastruktur, pengadaaan alat produksi, dan pembuatan proptype produk teh bit celup. Proses pemberdayaan ekonomi melalui aspek komersialisasi teh bit celup dengan merek “Bieten Thee” juga telah dilakukan mulai: standarisasi kualitas produks, pemasaran, hingga distribusi. Hasil kegiatan hilirisasi teh bit celup ini menjadi model dan terebosan pertama masyarakat Desa Sumberejo dalam menaikkan nilai tambah hasil pertanian. Kata kunci: Beta vulgaris L., hilirisasi, komersialisasi, pemasaran, teh bit celup Beta vulgaris L. or red beetroot is a superior horticultural commodity of Sumberejo Village, Ngablak District, Magelang Regency. This tuber has good health benefits because it contains high levels of betacyanin antioxidants. However, the farmers often experience losses because the selling price of fresh beetroot tends to be below the cost of production. The aim of community service is to improve the welfare of the people of Sumberejo Village through the process of assisting the downstream process to the commercialization of beetroot tea bag products. Downstream assistance is carried out starting from the creation of innovations in processed beetroot tea bag products by obtaining invention patents, P-IRT Certificates, and Halal Certificates, training in Good Handling Practices and Good Manufacturing Practices in the production of beetroot tea bags; preparation of business feasibility study; as well as the establishment of infrastructure, procurement of production equipment, and the manufacture of beetroot tea bag prototypes. The process of economic empowerment through the commercialization of beetroot tea bags with the brand "Bieten Thee" has also been carried out starting from: standardization of product quality, marketing, until distribution. The results of the downstreaming of beetroot tea bags have become a model and the first breakthrough for the people of Sumberejo Village in increasing the added value of agricultural products. Keywords: Beta vulgaris L., beetroot tea bags, commercialization, downstream, marketing
Development of Digital Marketing at Dimsum Lunaire MSMEs in Salatiga City through Content Marketing and Utilization of Artificial Intelligence Abuk, Helena Alodia Widiasmara; Prasetyo, Rr. Agatha Ninacandra Kusumadewi; Listy, Glesheila Ayu Agelta; Pratiwi, Anita; Nugroho, Yosia Bagas Ferdian; Putri, Christina Ari Pramono
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2112

Abstract

Purpose: This study aims to provide training and assistance to Dimsum Lunaire MSMEs in Salatiga City to enhance their digital marketing capabilities through content marketing and the utilization of Artificial Intelligence (AI). The focus is on AI-driven product photo design, content creation, and website development to increase the competitiveness and sales of Dimsum Lunaire. Method: The community service activities were carried out through hands-on training and mentoring provided directly to the MSME owners. These activities included practical sessions on social media optimization, website development, and AI applications for efficient content marketing. Practical Applications: This initiative is designed to equip Dimsum Lunaire MSMEs with the necessary skills and knowledge to utilize digital marketing tools effectively. By leveraging social media platforms and AI, the MSMEs are better positioned to adapt to the digital era, improve their marketing strategies, and expand their customer base. Conclusion: The community service has demonstrated that digital marketing training and support for Dimsum Lunaire MSMEs resulted in valuable outcomes such as well-structured content plans, high-quality product photos, engaging content designs, and an operational website. These resources will enable Dimsum Lunaire to continue developing and improving their digital marketing efforts.
Co-Authors Abdi, Antonius Surjo Abuk, Helena Alodia Widiasmara Albert Kriestian Novi Adhi Nugraha Belgiawan, Prawira Fajarindra Bistok Hasiholan Simanjuntak Gede Ariadi Idham, Idham Jatiningrum, Setia Humani Jayanti, Malta Puspita Listy, Glesheila Ayu Agelta Manao, Nancy Felicia Nugroho, Yosia Bagas Ferdian Prasetyo, Rr. Agatha Ninacandra Kusumadewi Pratiwi, Anita Putra, Imanuel Trisya Yenny Purwati Yoga Aji Handoko