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The Influence of Competence and Work Discipline on Employee Performance at the Regional Public Company (Perumda) Tirta Intan Drinking Water, Garut Budiman; Ghassani Nur Shabrina; Irfan Rizki Gumilar
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 22 No. 3 (2024): Jurnal Dialektika: Jurnal Ilmu Sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v22i3.327

Abstract

Every company needs quality human resources because human resources play a key rolein supporting the company's success and growth. Quality human resources are those whohave the skills, knowledge and experience necessary to carry out their duties andresponsibilities well. The locus of this research is the Tirta Intan Garut Regional PublicCompany for Drinking Water, which is one of the Garut Regency BUMDs. This research ismotivated by the still not optimal performance of company employees, which is thought to beinfluenced by inadequate competence and low work discipline. The research aims todetermine the influence of competency and work discipline on employee performance atPerumda Air Minum Tirta Intan Garut. The research uses descriptive and associativeapproaches. The sample used in this research was 87 respondents who were employees ofPerumda Air Minum Tirta Intan Garut. Primary data was collected using a questionnairefilled out by 87 employees of Perumda Air Minum Tirta Intan Garut. The data analysis usedis Partial Least Square-Structural Equation Modeling (PLS-SEM) version SmartPLS 3.2.9.The research results show that competence and work discipline have a positive andsignificant effect on employee performance
PENGARUH BRAND IMAGE DAN PERSEPSI HARGA TERHADAP LOYALITAS KONSUMEN SKINTIFIC GARUT Diva Salsa Fadila; Dody Hermana; Irfan Rizki Gumilar
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7359

Abstract

Penelitian ini dilakukan untuk mengetahui sejauh mana brand image dan persepsi harga memengaruhi loyalitas konsumen produk Skintific di Garut. Metode penelitian yang digunakan adalah kuantitatif deskriptif dan kuantitatif verifikatif, di mana pendekatan deskriptif digunakan untuk menggambarkan persepsi konsumen terhadap brand image, persepsi harga, dan loyalitas konsumen, sedangkan pendekatan verifikatif bertujuan untuk menguji pengaruh antar variabel yang diteliti. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert kepada pengguna produk Skintific. Data yang diperoleh selanjutnya dianalisis menggunakan Structural Equation Modeling (SEM) dengan pendekatan Partial Least Squares (PLS) melalui aplikasi SmartPLS versi 3. Sampel penelitian berjumlah 100 responden yang pernah menggunakan produk Skintific di Garut, dengan teknik pengambilan sampel accidental sampling. Hasil penelitian mengindikasikan bahwa konsumen pengguna produk Skintific memiliki penilaian yang baik terhadap brand image, persepsi harga dan loyalitas konsumen. Lebih lanjut, pengujian secara verifikatif menunjukkan bahwa brand image dan persepsi harga memberikan pengaruh positif serta signifikan terhadap tingkat loyalitas konsumen produk Skintific di Garut.