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All Journal Jurnal Inotera
Salya Rater
Politeknik Aceh Selatan
Computer Science & IT Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

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The Impact of E-Integrated Marketing Communication (E-IMC) on Brand Equity for New College Fardiansyah - Fardiansyah; Salya Rater; D.S Putra
Jurnal Inotera Vol. 6 No. 1 (2021): January-June 2021
Publisher : LPPM Politeknik Aceh Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31572/inotera.Vol6.Iss1.2021.ID140

Abstract

This research discusses the impact of the application of E-Integrated Marketing Communication (E-IMC) applied to new universities. This qualitative research refers to the theoretical reference written by John W. Creswell. The sample was determined using the snowball sampling technique and the data collection technique was carried out by in-depth interviews (in-depth interview) and documentation. This study aims to describe the impact of the application of integrated marketing communications applied by polytechnic universities. The findings indicate that user experience affects the E-IMC typology used. E-IMC affects brand equity in higher education. Further research can avail a research model and test the model with quantitative studies with the addition of demographic factors. Because the object of this research is a new polytechnic type of university, the different types of tertiary institutions can also be an additional variable to be studied further.
Community Service Satisfaction Index Information System Using the Web-Based CSS Method (Community Satisfaction Survey) at Statistics Center in Tapaktuan Salya Rater; Fardiansyah; Safrijah
Jurnal Inotera Vol. 6 No. 2 (2021): July-December 2021
Publisher : LPPM Politeknik Aceh Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31572/inotera.Vol6.Iss2.2021.ID144

Abstract

The Community Satisfaction Index (CSI) is data and information about the level of community satisfaction from quantitative and qualitative measurement results in obtaining services from public service administrators by comparing their expectations and needs. Public service providers, community service units are faced with many related things. This application system uses the Community Satisfaction Survey (CSS) method, which is an activity carried out using a questionnaire as a research instrument. Community satisfaction services held are not aimed at seeking profit but must prioritize service quality in accordance with the demands, expectations and needs of the people being served. Public service providers are faced with many things related to improving service quality through good performance and quality of product. And this public service dominates the related agencies. To measure the performance of public service units, elements / indicators are needed to provide an assessment of the performance results of public service units. This system is designed to find out the results of public service performance at the Central Statistics Agency (BPS) in Tapaktuan which is measured based on the unknown Public Service Satisfaction Index. The Community Satisfaction Index (CSI) system aims to determine the level of service performance in Tapaktuan Central Statistics Agency (BPS) in providing services to the community, as well as a vehicle for absorbing community aspirations in the form of suggestions, hopes, as well as complaints about the services that have been provided so far. to be used as guidelines for policy makers, programs and strategies for improving services. One of the efforts to improve the quality of public services as mandated in the Republic of Indonesia Law Number 25 year 2000 concerning the National Development Program, in the Decree of the Minister of State Apparatus Empowerment Number 14 of 2017 concerning guidelines for preparing community satisfaction surveys of public service administration units.
Visual Media Development of Wayang Culture Based on 2D Object Motion using Kinect Sensor Awang Pradana; Syaiful Nugraha; Salya Rater
Jurnal Inotera Vol. 7 No. 2 (2022): July-December 2022
Publisher : LPPM Politeknik Aceh Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31572/inotera.Vol7.Iss2.2022.ID174

Abstract

One of the works of art inherited by the ancestors of the Indonesian state, which is most in demand by the public is wayang art, which comes from folklore or fairytale. This concern for preserving the art of wayang, which is a characteristic of Javanese regional traditions, is an important factor in preserving the history of folklore, especially in Indonesia. However, preserving the wayang art culture is not easy, sometimes there are difficulties or obstacles in learning how to introduce the art of wayang to early childhood. In this new technological the use of art can be mediated or cast through interaction in the digital world. Inseparable from the concept of a system being developed at the time, one of the system concepts uses interaction technology for motion detection or motion sensors to detect.Microsoft introduced the Kinect sensor on gaming consoles in the Xbox retail package. Therefore, researchers use these sensors with the existence of these sensors and use the field of artistic graphic interaction to digitally manipulate 2D image forms.Creation of simulations in digital form using the C# programming language and several openCV (Open Source Computer Vision) tools. It is hoped that in the future this visualization can be used by parents to introduce their children to the art of wayang culture, so that children can learn about some of the characters in wayang art at an early age.
Co-Authors Awang Pradana, Awang Darma Setiawan Putra Fardiansyah Adami Safrijah Syaiful Nugraha